IN -Innovation Category

Entry Title 4G Action Camera for EE Category Innovation Category Company Name Solutions Diverse Ltd Client Company Name EE Limited Entry Number IN-001 Year Entered 2016 Target Environment The target was the consumer mobile phone sector. Specifically the Connectivity of the EE 4G Network to Live Video Stream content via a new Mobile Connected Camera to another or multiple users of mobile tech which in this case was a Mobile Phone and a new Connected "video" Watch. The emphasis was on .... [More] Materials 1. Materials - These were a combination of mild steel and acrylics designed in such a way that they could be retro fitted to existing unitary. 2. Acrylic - Used for Security of Connected Watch The raw material had to be laser cut into slabs and shapes of 5/10 and 15mm sections that would be re bonde.... [More] Objectives 1. To introduce the first national LIVE 4G network streaming of video and sound content to new and existing EE customers via Two new products to market (The Connected Camera and Watch). 2. To design a display that could clearly and easily visualise and demonstrate the Connectivity of the 4G network .... [More]

Entry Title Adore Floors USA Category Innovation Category Company Name Design & Display Ireland Client Company Name Adore Floors Entry Number IN-002 Year Entered 2016 Target Environment Large premium flooring, DIY and hardware stores across the USA [More] Materials Powder coated sheet metal and tubing Vacuum formed plinths Lazer cut tubing & box section Digitally printed foamex [More] Objectives To design a high-end display that is the most universally-accepted display with finishing touches that can be considered innovative and will stand out from other displays. The product line being depicted was Naturelle and it contained 44 SKU’s with 24 wood planks and 20 tiles in the line. Square foo.... [More]

Entry Title Benefit Cosmetics Twitter Vending Machine Category Innovation Category Company Name SMP Group Client Company Name Benefit Cosmetics Entry Number IN-003 Year Entered 2016 Target Environment The targeted retail environment is the High Street Beauty and Cosmetics environment (Benefit Cosmetic’s Flagship store on Carnaby Street, London) [More] Materials Printed wall graphic on 3M. Bespoke vending machine made of clear acrylic sascia with 11-inch digital screen with interactive digital video content. [More] Objectives A bespoke vending machine that was branded Benefit Cosmetics was mounted onto the outside wall of Benefit Cosmetics’ flagship London store with a branded printed wall graphic acting as a backdrop to the vending machine. The vending machine featured a glass display that contained interactive digital .... [More]

Entry Title Boots Seventeen Christmas Hotspots Category Innovation Category Company Name Linney Client Company Name Boots UK Limited Entry Number IN-004 Year Entered 2016 Target Environment Self Selection Cosmetics [More] Materials Materials used: Cardboard Print Process: Large Format Digital UV [More] Objectives To increase product awareness of Boots SEVENTEEN range, utilising a free gifting mechanic. [More]

Entry Title Coca-Cola Interactive Truck Category Innovation Category Company Name Smurfit Kappa CRP Client Company Name Charterhouse (On behalf of Coca-Cola) Entry Number IN-005 Year Entered 2016 Target Environment The targeted retail environment for the Coca-Cola Christmas truck was the main large format grocery retailers where the mega display could be presented typically in the entrance foyer for maximum impact. [More] Materials The unit was produced from a number of high quality digitally printed components in various material grades: Main Structure produced from a 190C/150WTK EB flute - Front Cab Section Body / Steering Wheel / Wing Mirrors / Dashboard / Cab Seat / Cab Header Panel / Wheels / Rear Trailers & Headers The t.... [More] Objectives It has become traditional at Christmas time to see the Coca-Cola truck in store to coincide with the seasonal TV campaign, and this year the actual Coca-Cola truck travelled the length and breadth of the country in a tour to promote the link with Coke and the Christmas season. The truck needed to be.... [More]

Entry Title EE Interactive Brand Experience Category Innovation Category Company Name Arc Client Company Name EE Entry Number IN-006 Year Entered 2016 Target Environment Brief in brief EE has an offering of almost 600 EE retail stores in the UK, however we also have a competitive presence in various independent retail chains that offer packages from all major network providers to Shoppers. In these stores our offering is compared and contrasted with all other mobile.... [More] Materials Impact The SIS was rolled out across 200 Carphone Warehouse stores from the start of October 2015, with the last installations in the first weeks of November. We collect data from with the internal Analytical Software, to assess who the Kinect camera has picked up, how many people have interacted wi.... [More] Objectives [More]

Entry Title Health & Beauty ASDA Event Tray Category Innovation Category Company Name StormDFX Ltd Client Company Name Unilever UK Ltd Entry Number IN-007 Year Entered 2016 Target Environment ASDA Health and Beauty event aisle for the Looking Good Feeling Great event. This is a busy footfall area within the health and beauty department. [More] Materials This tray was designed to be 100% recyclable, produced with a combination of display board and corrugated cardboard to keep the structure strong. The materials used were: Tray 2000mic Display Board, Header 2000mic Display Board Buffers, Carry Sleeve and Outer box all constructed using EB flute corru.... [More] Objectives 1.Ensure 100% Compliance of display trays and stock 2.Deliver an easy and efficient merchandising solution to hit in store targets 3.Give clear Brand call out for easy identification to the shopper 4.Clearly and effectively communicate the event offers where header boards are sited 5.Launch NPD of L.... [More]

Entry Title Heineken Rugby World Cup Category Innovation Category Company Name Horizon Digital Print Solutions Client Company Name Heineken Ireland Entry Number IN-008 Year Entered 2016 Target Environment Off-trade - grocery, supermarkets, off-licences [More] Materials - lenticulars - corrugated cardboard - pvc piping - 300 gsm card Keylines designed by the internal structural team for placement of artwork supplied by the client. Lenticular artwork designed internally by the graphics design team. Printed on multiple state-of-the-art machines (Durst, Agfa Titan etc.... [More] Objectives The primary objectives were to - Increase awareness around Heineken's sponsorship of the Rugby World Cup 2015. - Increase market share - create a display that would reach as many stores as possible and hold placement for duration of the World cup not just the cycle [More]

Entry Title LeapFrog Product Selector Category Innovation Category Company Name Enspire Design Ltd Client Company Name LeapFrog Toys Entry Number IN-009 Year Entered 2016 Target Environment Designed to enhance the display area of LeapFrog products within Smyths Toy Stores [More] Materials Outer framework Foamex and PVC construction, CAD cut and folded, inner framework Foamex CAD cut and hand assembled. 24" Touch Screen Display with mounted Micro PC running Enpos software. Outer display digitally printed. [More] Objectives The objective of the Product Selector is to display all LeapFrog products available within that particular store. Aimed to assist and guide Parents and Grand Parent into making an informed choice for their child. The system allows the user to search by age and curricular subject, so if a child of 6 .... [More]

Entry Title Mamas & Papas Category Innovation Category Company Name Dalziel & Pow Client Company Name Mamas & Papas Entry Number IN-010 Year Entered 2016 Target Environment Mamas and Papas approached us to define a distinct brand position and create a store environment to combat the brand barriers they were facing: •Expensive brand perception •Inconsistent pricing between ranges •Overwhelming store environment •Store environment lacks warmth •Staff lacking knowledge / .... [More] Materials Our retail vision was to create a concept that gives parents and their baby the best start in life. This vision was a benchmark for design features that are visible throughout the store. Designed with Millennials in mind, the concept provides a digitally-enhanced, full-service shopping experience to.... [More] Objectives [More]

Entry Title MUA New Superdrug Cosmetic Display Category Innovation Category Company Name Arken P-O-P Limited Client Company Name Wormser UK Ltd/Superdrug Stores Entry Number IN-011 Year Entered 2016 Target Environment Superdrug beauty stores. [More] Materials - MDF - Acrylic - Pet G - Metal - LED’s - Digitally printed directly on to acrylic - Paper Print & Strips [More] Objectives 2015 saw the introduction of the new style 'Superdrug beauty carcass' which was the perfect time for MUA to relaunch their make up range within these new cosmetic fixtures. The key objectives were to maintain the distinct MUA brand identity whilst complying with the Superdrug beauty carcass. It was .... [More]

Entry Title Oral-B Power Fixture ASDA Category Innovation Category Company Name Communisis Plc Client Company Name Procter and Gamble Entry Number IN-012 Year Entered 2016 Target Environment As part of the ASDA annual range review for Health and Beauty categories, it was identified that Oral Power care should be given an increased space allocation in the larger stores. As part of this space increase, they were able to provide a dedicated additional bay within the priority stores to acco.... [More] Materials The displays consist of the following materials: Top Section (Screen and Frame) 1.2mm mild steel with an epoxy powder coat to brand colours, folded, providing structure and attachment to retailer furniture 34 inch super wide monitor AMX Media Player IDR Unit, connected to media player software, enab.... [More] Objectives To increase percentage sales and share of spend within the category for power toothbrushes, specifically driving awareness of the Oral-B brand and product range. To achieve best in class display for the dental category whilst also delivering the WOW factor, innovation and stopping power. Enabling in.... [More]

Entry Title Ribena Winter Spice Steam Mug Category Innovation Category Company Name C S Instore Client Company Name LUCOZADE RIBENA SUNTORY Entry Number IN-013 Year Entered 2016 Target Environment This innovative FSDU was designed and constructed as a front of store off location display in Grocery stores. [More] Materials Digitally printed direct onto NE Flute corrugate, die cut to shape, creased and delivered part assembled for full assembly in store [More] Objectives The purpose to was to engage and interrupt busy shopping mums at Christmas within the major Grocery stores. The key message was "best served warm" to highlight this unique point of difference. The objective of this new limited edition blend was to gain incremental display out of the soft drinks aisl.... [More]

Entry Title Sky Q Experiential Campaign Category Innovation Category Company Name Onedotzero Client Company Name Sky Entry Number IN-014 Year Entered 2016 Target Environment Sky’s retail estate exists in permanent mid mall sites in the UK’s top shopping centre locations. Making the most of passing footfall, our stores are perfectly placed for showing the best of Sky to shoppers. However with lower dwell time and centre restrictions we have many challenges in driving foo.... [More] Materials Experiential Installation : There are 2 parts to the experience – a back projected membrane which allowed participants to dip their hands into and move the colour fluid around the screen. The second part of the experience was a fluid portrait booth which allowed shoppers to create a unique photo of .... [More] Objectives We used innovative projection technology to create a ground breaking interactive experiential campaign which was carefully designed to be a beacon, attracting shoppers from varying distances to drive footfall. The first part of the experience was a back projected membrane which people could dip thei.... [More]

Entry Title UCA - Santas Grotto Category Innovation Category Company Name C S Instore Client Company Name UCA Entry Number IN-015 Year Entered 2016 Target Environment High Street Fashion Retailer [More] Materials Print : Full Colour litho printed Material: NE Flute double wall corrugate Despite wooden pallet bases board to board lamination die cutting to chase, hand assembly and gluing packing and delivery [More] Objectives Create a stand out piece of disruptive Christmas styled POS which offered massive stockholding and dominated in the central consumer areas at front of store. By creating something unmissable Primark would be able to command impulse gifting purchases at Christmas and drive incremental sales. [More]

Entry Title UE Shop-in-Shop-Cologne Category Innovation Category Company Name Arken P-O-P Limited Client Company Name Logitech Europe S.A. Entry Number IN-016 Year Entered 2016 Target Environment Consumer Electronics global brand Logitech (best known for its range of custom in-ear monitors for on-stage musicians) had recently expanded its consumer offer for their new Ultimate Ears brand which included an acclaimed range of portable speakers. As part of this expansion they planned to launch a.... [More] Materials As a first stage in the process, we sent a team to site survey the allocated 20m space at the Saturn store in Cologne. The design concepts could then be worked on with the confidence that once they were presented to Logitech they would be realistic and could deliver a final execution using the full .... [More] Objectives [More]

Entry Title Walkers Champions League Store Display Category Innovation Category Company Name Smurfit Kappa Display UK Client Company Name Walkers Snacks Limited Entry Number IN-017 Year Entered 2016 Target Environment The entry is targeted at main estate grocery. Sited at the front of store & foyer space. Designed for maximum impact. [More] Materials Multiple concepts were produced and considered. After a period of evolution and selection, we refined the concept to match the multiple variables that needed to be considered for this challenging brief. The final solution was completely modular, allowing units to be built up from as little as a sing.... [More] Objectives To create maximum impact & disruption in store. Stop and engage shoppers. Support the wider on pack campaign with this through the line activity. Solution had to be cost effective & yet striking, for this bulky, relatively low value product. [More]