20 -Installation

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Entry Title	Boots Facelift 5
Category	Installation
Company Name	Momentum Instore
Client Company Name	Boots UK
Entry Number	20-001
Year Entered	2016

What was the client brief?

Leading health and beauty retailer Boots wanted to remain fresh and competitive within its self-selection category. To achieve this, it conducted a complex installation and remerchandising exercise across 1,336 stores. This involved the conversion and replacement of self-selection stands on Rimmel, ....
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Describe how the project was accomplished including any challenges that had to be overcome?

The agency has developed a bespoke Estate Management System InSite which provides the below features to ensure our clients have full visibility of their projects throughout: •Stock & Inventory Management •Store Data •Visit History •Compliance Reports •Project Status •Photography •Store Sign Off & ....
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How did you ensure a high compliance / success rate for the project?

The agency is proud to have delivered the project 97% right first time. High compliance was achieved by the agency embracing a ‘right first time’ policy and ensuring all installers were trained to a high level through a robust training programme and a dedicated and highly skilled project management ....
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Entry Title	Camelot National Lottery Rollout
Category	Installation
Company Name	Momentum Instore
Client Company Name	Camelot
Entry Number	20-002
Year Entered	2016

What was the client brief?

As the UK’s licensed operator of the UK National Lottery, Camelot wanted to further drive consumer awareness of the full range of National Lottery games on offer, as well as the role that each of those games plays in raising money for Good Causes. To achieve this, Camelot created a new brand identit....
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Describe how the project was accomplished including any challenges that had to be overcome?

Real-time reporting was used to measure the entire project’s progress. The installers used the agency’s data-capture mobile app to collect millions of pieces of store data and take photographs in-store. This data was then synced to the agency’s online estate management system (insite), providing rea....
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How did you ensure a high compliance / success rate for the project?

The agency is proud to have delivered the project 99.3% right first time. High compliance was achieved by the agency embracing a ‘right first time’ policy and ensuring all installers were trained to a high level through a robust training programme and dedicated and highly-skilled project management ....
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Entry Title	EE Interactive Brand Experience
Category	Installation
Company Name	Arc
Client Company Name	EE
Entry Number	20-003
Year Entered	2016

What was the client brief?

EE’s business objectives for this project were to deliver a truly innovative retail solution with their main indirect partner, Dixons Carphone. The main objectives included: •Be innovative, deliver a retail solution that will disrupt in-store and provide a best in class EE brand experience for the D....
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Describe how the project was accomplished including any challenges that had to be overcome?

All installations were carried out utilising electronic audit software that ensured all details were gathered, photographed and signed off as functioning, prior to leaving the site. The audits were completed on the installation engineers tablets. These audits included a communication test via the co....
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How did you ensure a high compliance / success rate for the project?

The project has been a resounding success. We delivered the largest permanent augmented reality installation globally in under 6 weeks. This retail solution will be in-store for 3 years and form a major part of the in-store relationship between EE and Dixons Carphone customers. The use of augmented ....
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Entry Title	Nicocigs Instore Branding
Category	Installation
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Nicocigs Limited
Entry Number	20-004
Year Entered	2016

What was the client brief?

Nicocigs is one of the UK market leaders of Electronic Cigarettes. The market however is constantly under competition from new brands being set up by small business’s. Most Electronic cigarette companies are always vying for the same counter and window space with their small acrylic displays and A3 ....
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Describe how the project was accomplished including any challenges that had to be overcome?

We sat down with the client at the start of the project and came up with a number of different KPI’s these included: 1.Store to be surveyed within 10 working days of request by Sales Rep. 2.Store to be installed within 15 working days of Survey. 3.Store to be communicated to 48 hours prior to any vi....
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How did you ensure a high compliance / success rate for the project?

The project was very successful and our client was very happy with how the project went from start to finish. The client managed to sign up over 2,000 stores many were new Retailers to Nicocigs where they saw a large increase in sales. The doors have created a lot of interest and subsequently other ....
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Entry Title	Skincare Department Remerchandising & Installation Project
Category	Installation
Company Name	CJ Retail Solutions
Client Company Name	Boots
Entry Number	20-005
Year Entered	2016

What was the client brief?

Pharmacy led, Health & Beauty retailer, Boots UK required a complete remerchandising project across the entire Skincare and Vitamins categories in-store, within 631 of its larger stores. Initial discussions began early in 2015, with Boots adopting a significant step change in its approach to managin....
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Describe how the project was accomplished including any challenges that had to be overcome?

The agency prides itself on its market-leading Reporting system - bespoke software designed, managed and updated by its team of in-house IT specialists. During the project, the reporting software allowed for transmission of key data between the agency's Project Management and central Operations func....
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How did you ensure a high compliance / success rate for the project?

Not only did we complete all sites on time, we also completed additional work at store level. 84 stores were unable to complete their allocated duties before our team arrived in-store. Our willingness and ability to pick them up effectively avoided a delay in time. Boots UK commented: "Really impres....
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Entry Title	Sky Q Experiential Campaign
Category	Installation
Company Name	onedotzero
Client Company Name	Sky
Entry Number	20-006
Year Entered	2016

What was the client brief?

Create a powerful live experience that transports customers into a world where entertainment flows seamlessly, naturally and effortlessly; taking the customer on an emotive journey from concept to product exploration where they can touch, feel and play with the best entertainment experience anywhere....
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Describe how the project was accomplished including any challenges that had to be overcome?

Weekly updates were supplied and included a range of information including participations, interactions, product demos and sales. It also included e-mails, unique opens, click throughs, social shares and downloads. Market research was also employed to measure impact on ITP (Intent to purchase), bran....
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How did you ensure a high compliance / success rate for the project?

The campaign successfully increased ITP and the majority of key brand metrics suggesting that the activity created a marked shift in shoppers’ perceptions of Sky and increased their likelihood of purchasing. Results: •+16% in intent to purchase rating 8-10 vs. control cell. •Over 40k interactions wi....
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