18 -Shop in Shop

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Entry Title	EE Interactive Brand Experience
Category	Shop in Shop
Company Name	Arc
Client Company Name	EE
Entry Number	18-001
Year Entered	2016

What were the objectives behind the store concept?

Brief in brief EE has an offering of almost 600 EE retail stores in the UK, however we also have a competitive presence in various independent retail chains that offer packages from all major network providers to Shoppers. In these stores our offering is compared and contrasted with all other mobile....
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How were the objectives met and what were the results?

Impact The SIS was rolled out across 200 Carphone Warehouse stores from the start of October 2015, with the last installations in the first weeks of November. We collect data from with the internal Analytical Software, to assess who the Kinect camera has picked up, how many people have interacted wi....
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Entry Title	Essie Nail Bar Flagship
Category	Shop in Shop
Company Name	Diam International Limited
Client Company Name	L`Oreal
Entry Number	18-002
Year Entered	2016

What were the objectives behind the store concept?

This was a new concept for Essie to have Nail bar shop in shop located in House of Fraser Leeds. Normally Essie was sold purely as a product from a self select stand and not in conjunction with nail bar services . The budget was £30,000 to include walls , fittings & fixtures without flooring as this....
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How were the objectives met and what were the results?

The basic problem was the store was having a complete refit including new floors , existing generic display unitry had been in store for over 20years & in need of a revamp. Due to timings on behalf of the store all surveys had to take place with old unitry in place ,so the challenge was to get accur....
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Entry Title	Montagne Jeunesse, Pop-up Shop
Category	Shop in Shop
Company Name	SP Group
Client Company Name	Medex Scientific / Montagne Jeunesse
Entry Number	18-003
Year Entered	2016

What were the objectives behind the store concept?

1. What is the entry’s targeted retail environment: Montagne Jeunesse approached SP Group to create a Pop-up shop within a busy shopping centre in Watford with high footfall (£350k weekly) and a wide demographic. 2. List materials and construction processes used in manufacturing: The log cabin sty....
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How were the objectives met and what were the results?

The exciting pop-up shop received incredibly high footfall which we believe is due to the eye-catching, interesting designs. Shoppers were distracted by the visuals on the exterior and came in to talk & look out of curiosity. In order to track the success of the cabin, consumer feedback was document....
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Entry Title	Samsung Connected Kitchen
Category	Shop in Shop
Company Name	Disrupt
Client Company Name	Samsung Electronics UK
Entry Number	18-004
Year Entered	2016

What were the objectives behind the store concept?

To create an 'out of category' kitchen environment to showcase the Samsung Smart Home proposition, demonstrate category leadership and drive brand affinity through an inspiring concept display. Create an inspiring zone to excite consumers about technology for today and tomorrow but also educate cons....
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How were the objectives met and what were the results?

The design needed to consider store height, space and material limitations, as well as restrictions that the production and installation processes would experience within the short lead time given. We used materials that were readily available to us and worked closely with Samsung and Dixons to agre....
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Entry Title	SKY - The Engage
Category	Shop in Shop
Company Name	Alrec UK Limited
Client Company Name	Sky PLC
Entry Number	18-005
Year Entered	2016

What were the objectives behind the store concept?

The objective set by Sky was very clear, to deliver a world class retail space where customers are able to immerse themselves in the content rich world of Sky whilst disrupting the mall environment and set them apart from competitors and other best in class kiosk vendors. The kiosk must create a des....
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How were the objectives met and what were the results?

Sky’s requirement was for the kiosks lifespan to be in excess of 5 years which provided challenges in material selection and construction processes. Cost and ROI were key features in driving the final material and construction specification which also had to ensure the essence of the brand itself wa....
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Entry Title	UE Shop-in-Shop-Cologne
Category	Shop in Shop
Company Name	Arken P-O-P Limited
Client Company Name	Logitech Europe S.A.
Entry Number	18-006
Year Entered	2016

What were the objectives behind the store concept?

Consumer Electronics global brand Logitech (best known for its range of custom in-ear monitors for on-stage musicians) had recently expanded its consumer offer for their new Ultimate Ears brand which included an acclaimed range of portable speakers. As part of this expansion they planned to launch a....
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How were the objectives met and what were the results?

As a first stage in the process, we sent a team to site survey the allocated 20m space at the Saturn store in Cologne. The design concepts could then be worked on with the confidence that once they were presented to Logitech they would be realistic and could deliver a final execution using the full ....
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Entry Title	Volvo Pop Up Stores
Category	Shop in Shop
Company Name	TRO
Client Company Name	Volvo Car UK Ltd
Entry Number	18-007
Year Entered	2016

What were the objectives behind the store concept?

The new Volvo S90 and V90 were due for launch in Spring 2016 and the UK market was provided with a pre-production version of each model for two weeks from 4th to 17th April, prior to the cars being available in dealerships in August. Volvo Car UK wanted to use this opportunity to gain as much exposu....
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How were the objectives met and what were the results?

Finding the ideal retail unit As we wanted to target a specific audience type, it was very important that we found the right location for our pop-up shop, and of course an empty unit to rent. As we wanted to maximise the effect of having two cars for two weeks, we decided to rent two units in the no....
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