17 -Flagship & Store

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Entry Title	AMQ World Exclusive
Category	Flagship & Store
Company Name	Communisis Plc
Client Company Name	P&G Prestige Products
Entry Number	17-001
Year Entered	2016

What were the objectives behind the store concept?

We were asked to look at the design for the worldwide exclusive of the AMQ Launch in Harrods to be installed on 5th march. We completed design for multiple sites include the prestigious window 13, Egyptian spray site, exhibition site, escalator case, black hall and ‘Salon de perfumes’ on the 6th flo....
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How were the objectives met and what were the results?

See above
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Entry Title	Foodservice Brochure Big Book Prop
Category	Flagship & Store
Company Name	InnerWorkings Europe Limited
Client Company Name	Musgrave Wholesale Partners
Entry Number	17-002
Year Entered	2016

What were the objectives behind the store concept?

•Create Christmas theatre in our cash & carry environments that would disrupt our shoppers in their tracks and would act as the cornerstone of the Christmas POS Kit.•The display needed to be big and impactful to have standout within a large cash & carry environment •Create a temporary display to sho....
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How were the objectives met and what were the results?

•Client satisfaction with finished design and print and on time delivery of display elements within agreed budgets.•Extremely impactful display which gave our seasonal gifting range stand out in the cash & carry•Seamless integration with other POS kit elements and products•Execution of the design ar....
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Entry Title	H&M Mirror Mirror Windows
Category	Flagship & Store
Company Name	SMP Group
Client Company Name	H&M
Entry Number	17-003
Year Entered	2016

What were the objectives behind the store concept?

The brief was to showcase the new ladies’ range from H&M. We were tasked with creating visual window displays for the brand’s flagship store on London’s Regent Street with a view to replicating this abroad for the launch of H&M’s new flagship store in South Africa. These window displays created had ....
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How were the objectives met and what were the results?

One of the biggest challenges of the display was creating a random effect using different shapes so to ensure the display didn’t look symmetrical. Modular mirrors and smoked acrylics were designed to be rotated and were fixed to the back wall of the store’s windows to create various patterns and ref....
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Entry Title	Joseph- Plastic Restraint
Category	Flagship & Store
Company Name	Harlequin Design
Client Company Name	Joseph
Entry Number	17-004
Year Entered	2016

What were the objectives behind the store concept?

Joseph approached us with an early stage concept to create a window scheme for the Christopher Kane chokers and bracelets collection. The Fulham Road store is Joseph’s flagship and has a fantastic window space to really get creative with schemes. The brief itself was to create an immersive space whe....
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How were the objectives met and what were the results?

We used the entire window space for this scheme with mirrored walls adding space and dimension to the display. These were then backed with panels consisting of a total of 122,640 cable ties across the panels and back wall. This was then contrasted against coloured vinyls on the glass and blue PVC do....
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Entry Title	Mamas & Papas
Category	Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Mamas & Papas
Entry Number	17-005
Year Entered	2016

What were the objectives behind the store concept?

Mamas and Papas approached us to define a distinct brand position and create a store environment to combat the brand barriers they were facing: •Expensive brand perception •Inconsistent pricing between ranges •Overwhelming store environment •Store environment lacks warmth •Staff lacking knowledge / ....
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How were the objectives met and what were the results?

Our retail vision was to create a concept that gives parents and their baby the best start in life. This vision was a benchmark for design features that are visible throughout the store. Designed with Millennials in mind, the concept provides a digitally-enhanced, full-service shopping experience to....
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Entry Title	NatYes Balloons
Category	Flagship & Store
Company Name	Vista
Client Company Name	RBS Group
Entry Number	17-006
Year Entered	2016

What were the objectives behind the store concept?

The activation was designed to work solely in branches with larger windows, creating an immersive environment within the space to grab passerby attention and create a buzz on the high street. The displays were constructed using the following materials and methods: •Aluminium Sodem System with inset ....
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How were the objectives met and what were the results?

NatWest asked us to look into an experiential campaign that built on the 2013 NatYes/RBYes campaign, and support both the ATL and BTL mortgage campaigns for Q1. With an application target of 15,526 across May and June for in branch, telephony and online, we needed to make customers feel the power of....
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Entry Title	Samsonite Brand Stores
Category	Flagship & Store
Company Name	Alrec UK Limited
Client Company Name	Samsonite
Entry Number	17-007
Year Entered	2016

What were the objectives behind the store concept?

Samsonite currently have many different brands and have historically traded across Europe mainly via SIS systems in retail chains with a few own brand sites in airport locations. Their future strategy is to come to the market in their own retail space where they can control the brand experience by f....
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How were the objectives met and what were the results?

Budgets and leadtimes were the greatest challenges alongside creating a look and feel that gave each of the 8 brands a voice whilst delivering an overall cohesive feel to the store. To keep the budgets in control and yield a ROI we developed a modular generic chassis system that could work across th....
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Entry Title	Store of the Future O2
Category	Flagship & Store
Company Name	Solutions Diverse Ltd
Client Company Name	O2 Telefonica
Entry Number	17-008
Year Entered	2016

What were the objectives behind the store concept?

The objective was to radically rethink the current concept of telecoms retail. O2 wanted the stores to be relaxed, social, interactive but above all else be current with longevity in mind. The project evolved with inputs from all concerned on how best to shake off the conventional mobile phone store....
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How were the objectives met and what were the results?

Problems and challenges were abound. We cannot lie nor under exaggerate, there were lots but none were insurmountable. Materials - The Raw, Urban and Contemporary look and feel material finish requirement meant that to achieve this would present cost and manufacturing challenges ie hardwood was the ....
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Entry Title	Three Mobile 'dial'
Category	Flagship & Store
Company Name	Elemental Design
Client Company Name	Three Mobile (Hutchison 3G UK Ltd)
Entry Number	17-009
Year Entered	2016

What were the objectives behind the store concept?

Three Mobile wanted to introduce a new entrant into the market with the 'Dial' Smart cuff and sought to communicate this in an intelligent, fun and engaging way. They wanted to engage with existing Three customers whilst also attracting other ‘Trendsetters’ and ‘Sociable Enthusiasts’, who are young,....
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How were the objectives met and what were the results?

One of the biggest challenges was ensuring that the project was effectively communicated across all 230 stores as there were some smaller 'metro' stores that required a more pulled back solution. At the heart of this campaign was the message of ‘untethered connectivity’, which we sought to communica....
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Entry Title	TPS Flagship Store in Bluewater
Category	Flagship & Store
Company Name	Arken P-O-P Limited
Client Company Name	The Perfume Shop
Entry Number	17-010
Year Entered	2016

What were the objectives behind the store concept?

As part of their new ‘open sell’ strategy (previously perfume had been sold 'behind the counter', inaccessible to shoppers) - The Perfume Shop decided to launch a new concept store at the Bluewater Shopping Centre in Kent. Their objective was to provide their customers with an improved shopping expe....
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How were the objectives met and what were the results?

The ‘open sell’ style was reflected in the new store designs which included three new modular island units, enabling shoppers to browse and shop on all sides. These modular units featured light boxes with built in housing for graphic messaging, acrylic inserts with interchangeable headers and update....
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Entry Title	Wyevale Garden Centre - Cardiff
Category	Flagship & Store
Company Name	Four Create Print Ltd
Client Company Name	Wyevale Garden Centres
Entry Number	17-011
Year Entered	2016

What were the objectives behind the store concept?

Wyevale Garden Centre’s operates 153 garden centres in England and Wales. Wyevale Cardiff was a new acquisition by the company having previously been privately owned. The original store burnt down in 2013 and the brief was to support the rebuilding of the store following the fire. The new store was ....
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How were the objectives met and what were the results?

SOLUTIONThe Cardiff Wyevale Garden Centre opened in November 2015 and is now amongst one of the largest garden centres in Europe. It is a true shopping destination offering more than just a gardening experience. The store includes a shopping village featuring 8 internal concessions, Botanic Kitchen ....
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