13 -Retail Services & Stationery

Entry Title Game of Thrones Dragon Head Category Retail Services & Stationery Company Name Once Upon a Time Client Company Name Warner Bros. Entry Number 13-001 Year Entered 2016 Target Environment Front of store areas in grocers and specialist entertainment retailers as well as in store home entertainment sections. The display was designed to be disrupt the consumer journey on entry to the store, to provide the wow factor and create awareness and hype around the launch of Game of Thrones Seas.... [More] Materials Production Materials: 4 colour printed cardboard (Creambacked Boxboard) with nitto Tape. Studio Materials: Original illustration based on stills from the series. 2 structural designs were originated in-house; a large more complex design utilised on the HMV 363 Banner and a smaller more simplified de.... [More] Objectives - Promote the release of Game of Thrones Season 5 on DVD & Blu-ray - Deliver and execute a POS campaign across grocery and specialist entertainment stores - Generate discussion and excitement around the release - Utilise the dragon design as the main signifier for the season [More]

Entry Title Post Office ISA ZigZag Standee Category Retail Services & Stationery Company Name HH Global Client Company Name Post Office Ltd Entry Number 13-002 Year Entered 2016 Target Environment Post Office selected 200 high performing Crown Branches (Branches more suited to selling Financial products) to take part in a control/test exercise in the run up to the new Financial Year. The branches were like-for-like in performance, product availability, staff knowledge of the products and spec.... [More] Materials The modular/graphic sections of the unit are constructed/printed on Clay Coated E-Flute Corrugated which gives the flexibility to be digitally printed directly. The solution can also be considered for larger print runs using a litho printed sheet that can be mounted on the E-Flute. The substrate is .... [More] Objectives Post Office has been using several 'conventional' standee products, that were starting to look dated and were a ‘one size fits all’ approach to a brand with a very varied estate portfolio. HH Global identified a product, the Zig-Zag Standee, that could not only give a new look to this POS, but als.... [More]

Entry Title Thunderbirds Are Go Magazine Rocket Category Retail Services & Stationery Company Name InContrast/STI Line Client Company Name DC Thomson & Co Ltd Entry Number 13-003 Year Entered 2016 Target Environment Mainly Sainsbury’s stores, plus some WHS Travel outlets. [More] Materials Major challenges: -Sainsbury’s guideline maximum height of just 1520mm. The rocket proportions had to be manipulated to look realistic within this size, and the unit still needed to hold as much stock as possible. -Developing a theatrical display with preglued 3D elements that could be flatpacked to.... [More] Objectives Client brief: -Drive awareness of the new Thunderbirds Are Go magazine, a major new launch title -Attract children aged 6-12 to the magazine by reflecting the hit TV show’s key themes of action, adventure and fun -Design a theatrical FSU in Thunderbirds 1 style that will help gain off shelf retail s.... [More]

Entry Title Waitrose Giftwrap Display Category Retail Services & Stationery Company Name Display By Design Limited Client Company Name Waitrose Entry Number 13-004 Year Entered 2016 Target Environment Waitrose Supermarket, to be placed within there stationary section of the store. [More] Materials The roll wrap base displays are constructed from 5mm PETG outer main body which is machined and heat bent to create the tag holder front , base and back. With the side panels also being made from 5mm PETG which are bonded on. The dividers are made from 3mm PETG which are machined and fix into locati.... [More] Objectives The aim is to create a display to increase product holding capacity, along with presenting as many products and as much visible amount of the product as possible. The display had to be flexible so that it could hold a range of product sizes. The display was also designed to work in three different b.... [More]

Entry Title WH Smith Art Surround Unit Category Retail Services & Stationery Company Name SMP Group Client Company Name WH Smith Entry Number 13-005 Year Entered 2016 Target Environment The unit was designed to be placed front of store in all High Street WHSmith stores to promote the introduction of Adult colouring books and accompanying stationery. [More] Materials The client requested a unit which would be eye catching with a wow factor whilst being practical and easy for stores to implement, also taking into consideration the need to fit three different fixtures. The unit was designed as a ‘goal-post’ to frame three different dimension of island end, providi.... [More] Objectives Tap into the trend for mindfulness and adult colouring which provided an increase in sales through the Christmas period – and introduce a wider range of art products to that marketplace, it has to fit a number of different fixture whilst minimising production costs. [More]