12 -Pharmacy

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Entry Title	Berocca On The Go
Category	Pharmacy
Company Name	StormDFX Ltd
Client Company Name	Bayer Ltd
Entry Number	12-001
Year Entered	2016

Target Environment

Boots pharmacy till point queue location to capture the attention of shoppers queuing to make the most of the opportunity for dwell time and educate the shopper on the new product format leading to the following actions: Engage - educate - interest - purchase.
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Materials

Materials and construction The main body was constructed using EB flute corrugated cardboard (190Y150D) and cladded in 1250 micron display board and 590 micron folding box board. Construction Processes: Always working in partnership with the retailer, Boots, to follow their in store guidelines we in....
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Objectives

1. To Support the Launch of Berocca Fast Melt Powder. 2. To showcase the easy to use individual dose packs inside the product boxes showing the clear USP of this new format that you can to take on the go without water 3. To clearly communicate the difference between the traditional and new product f....
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Entry Title	Durex Destination Paradise Shelf Tray
Category	Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser
Entry Number	12-002
Year Entered	2016

Target Environment

Pharmacy on Shelf and Aisle End Displays.
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Materials

E flute Corrugated board printed full colour digitally on an FB7600 gloss UV varnished and die cut to shape. Beach front scene printed full colour on 220micron PVC and die cut to shape.
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Objectives

The display had 4 key marketing objectives1. Encourage placement of the full range of Durex products on shelf and at aisle end displays not only displaying the main products.2. This was a large temporary roll out so the unit needed to be cost effective and easy to assemble.3. Promote the destination....
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Entry Title	Garnier Water Bomb Unit
Category	Pharmacy
Company Name	SMP Group
Client Company Name	RPM Ltd
Entry Number	12-003
Year Entered	2016

Target Environment

50 Boots Stores nationwide.
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Materials

Backboard made from print and mounted die-cut 5mm foam-centred board. Plinths and base made from print and mounted EE-flute corrugated board.
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Objectives

To create an impactful retail display that would solely showcase the new Garnier Moisture Bomb products but also provide an opportunity for in-store customer engagement. The display needed to act as a disruptor to the customer journey and grab customers’ attention on their way into a store. As well ....
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Entry Title	Johnson's Baby
Category	Pharmacy
Company Name	Creo
Client Company Name	Johnson & Johnson
Entry Number	12-004
Year Entered	2016

Target Environment

Boots
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Materials

150gsm/1200mic White lined GB 4 colour /1 colour Litho MV print die cut and glued 150KW 150TT Bflute die cut 150KW 150TT BCflute plotter cut
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Objectives

Drive regime purchase across bedtime products in line with the proven 3 step routine To drive AWP and basket value in Boots To ensure that Johnson’s Baby Bedtime range is synonymous with helping baby sleep better, using the clinically proven routine
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Entry Title	Listerine 21 Day Challenge
Category	Pharmacy
Company Name	Creo
Client Company Name	Johnson & Johnson
Entry Number	12-005
Year Entered	2016

Target Environment

Boots
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Materials

185KG 175KW EB Die cut and glued digital print 1250mic DB Die cut and glued digital print 150KW 150KK Bflute
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Objectives

To support the feel good live activation in Boots To ensure that the 21 day challenge achieved stand out in-store To educate shoppers about the benefits of using Listerine mouthwash for 21 days To overcome the key purchase barrier of ‘Why should I add mouthwash to my regime?’
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Entry Title	Listerine Advanced White Launch
Category	Pharmacy
Company Name	Creo
Client Company Name	Johnson & Johnson
Entry Number	12-006
Year Entered	2016

Target Environment

Boots
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Materials

300mic MirriEco 4col + white out die cut, folded and glued 150KW 150TT Bflute 1250mic DB die cut, folded and glued Edge wrapping
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Objectives

To launch Listerine Advanced White Mouthwash into the Oral Care Category – initially as a 3 month exclusive in Boots To change shopper perceptions to view Listerine as a beauty product To educate shoppers to incorporate mouthwash into their oral care regime
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Entry Title	Oral-B Touch & Feel
Category	Pharmacy
Company Name	Communisis Plc
Client Company Name	Procter and Gamble
Entry Number	12-007
Year Entered	2016

Target Environment

All UK retailers, including Grocers, Pharmacy, Ireland Independent Pharmacies, Department Stores, where space is at a premium. The target audience are all dental category users, but specifically aimed at is repeat manual toothbrush consumers, engaging and enticing them to transition to a power produ....
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Materials

The system is modular and allows for bespoke adaptions in each retailer. The below are the materials that could be used across the different variants Plastic co-extruded tray front in brand colours with clear lens to display branding and T bar solution to locate dividers Injection moulded ABS inform....
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Objectives

To provide a flexible and innovative solution for displaying out-of-box Touch and Feel Oral B Power toothbrushes to support a platform for uplifting sales, whilst reinforcing brand awareness and equity. To deliver a sustainable and scalable modular system, whilst delivering a system that offers impr....
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Entry Title	Philips Lumea Display in Boots
Category	Pharmacy
Company Name	HRG UK Limited
Client Company Name	Philips Electronics UK Limited
Entry Number	12-008
Year Entered	2016

Target Environment

Leading pharmacy-led health and beauty retailer, Boots. The display was used across the various Boots store formats, from flagship stores to airport stores.
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Materials

•Main carcass powder coated steel including shelf supports and coloured steel wraps •Clear acrylic polished cantilever shelves •Battery operated digital screen with press to play •Vacuum formed header and graphic / product display with product retractor unit •Screen printed graphics inc. polished ra....
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Objectives

The Lumea range is a premium purchase, retailing at around £300- £450 with an extensive time frame versus other products between the consideration to purchase phase in the purchase decision journey. The brand had gone through a repositioning in the past twelve months – taking it from pink, extremely....
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Entry Title	Q10 Pearls Mothers Day Arch
Category	Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Beiersdorf UK Ltd
Entry Number	12-009
Year Entered	2016

Target Environment

Tesco Extra supermarkets – Beauty World section. Agreed national activity with Tesco. Also sold in tactically store-by-store.
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Materials

Design: Circular cutout shelves reflect the Nivea logo and the shape of the pearls. These curves soften the FSU shape and, combined with the Arch topper, add instant female shopper appeal. The creative was designed to work in harmony with the structure, so the Q10 Pearls graphic spiraled around the ....
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Objectives

Beiersdorf wanted to maximize the Mothers Day period, a peak seasonal sales time for Q10 Pearls Serum. Objectives were: -Create an impact in store -Disrupt shoppers -Educate shoppers on what Q10 is and how it works -Make shoppers aware of the Q10 regime -Sell Q10 cross category, ie include Pearls bu....
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Entry Title	Regaine Women's Foam Launch
Category	Pharmacy
Company Name	Creo
Client Company Name	Johnson & Johnson
Entry Number	12-010
Year Entered	2016

Target Environment

Boots
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Materials

Fully assembled into outer including dummy packs and leaflets 150GSM/1200mic White lined grey board 4col Litho print with MU Die cut 185KW 175K E flute 1250mic display board 150KW 150TT Bflute 200KW 200TT Bflute
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Objectives

Generate mass awareness of Regaine for Women’s foam Use in-store to overcome the purchase barrier ‘I do not believe this product works’ Ensure that shoppers can locate the product in-store Encourage trade up to the Duo pack
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