10 -Cosmetics, Beauty, Hair & Fragrance - Permanent Display

Entry Title Braun Silk-expert IPL Glorifier Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name Display Plan Limited Client Company Name P&G International Operations SA Entry Number 10-001 Year Entered 2016 Target Environment The targeted retail environments were: • Electronic superstores • Small domestic appliance areas in hypermarkets • Department stores • Braun™ shop-in-shops • Travel retail [More] Materials Materials: • Sturdy metal framework. • LED lighting. • 7” LCD media screen. • Plastic HIPS & PETG graphics. • SD card and remote control within access panel. • 2 welded handles to the rear of the stand, allowing ease of transport. • Security Cord to attach IPL sample device to display unit. Construc.... [More] Objectives Braun™ was launching a new IPL (Intense Pulsed Light) hair removal appliance, which uniquely offers an automatic skin tone sensor to deliver the appropriate light intensity according to the complexion of the user – on any area of the body on which it is being used. It was this special feature that t.... [More]

Entry Title Freedom Cosmetic POD in Superdrug Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name Arken P-O-P Limited Client Company Name Medichem Ltd Entry Number 10-002 Year Entered 2016 Target Environment Superdrug stores throughout the UK. [More] Materials •MDF •Acrylic •Pet G •Metal •LED’s •Print [More] Objectives To support the launch of new make up brand 'Freedom' a freestanding unit was needed to fit within a specific footprint which Superdrug had specified. The display needed to hold an edited version of the range but also maximise the stock holding to ensure sales turnover was as high as possible. It was.... [More]

Entry Title Lynx Trilogy Tester Tray Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name InContrast/STI Line Client Company Name Unilever UK Ltd Entry Number 10-003 Year Entered 2016 Target Environment Major multiples – ASDA, Tesco, Morrisons, Superdrug UK & Ireland [More] Materials •2mm black HIPS tray (matt finish to match product packaging) •2mm clear acrylic (digiprinted) •foam support struts •vacform podiums in black HIPS (matt) •clear acrylic risers •printed vinyls on tray (product positioning) •glued tethers with steel cable core •tester kit with additional testers (for .... [More] Objectives With its Daily Fragrances Lynx is aiming at a more sophisticated consumer than before: the brand now has a more premium look and is designed to project understated confidence. Packaging for the three new Daily Fragrances – Signature, Urban and Adrenaline – is based on a clean, sleek, matt black look.... [More]

Entry Title Max Factor MUA gondola Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name Diam International Limited Client Company Name Procter & Gamble Entry Number 10-004 Year Entered 2016 Target Environment The Max Factor MUA unit was designed specifically for Boots UK , cosmetic area . [More] Materials The unit consisted of various substrates , to ensure longtivity, looks & shopper durability . Main chassis - Mild steel tube. This was cut to size, welded to shape & powder coated white. The chassis was then clad with 15 mm MFD board that was laminated black gloss, the logo was laser cut out of the .... [More] Objectives To enhance Max Factor image in the market place & produce a radical design change from existing unitry. The unit needed to reflect the brands new image to appeal to a wider market. Also a major factor was to create a premium look rather than the usual mass cosmetics coupled to the fact lockable stor.... [More]

Entry Title MUA New Superdrug Cosmetic Display Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name Arken P-O-P Limited Client Company Name Wormser UK Ltd/Superdrug Stores Entry Number 10-005 Year Entered 2016 Target Environment Superdrug beauty stores. [More] Materials - MDF - Acrylic - Pet G - Metal - LED’s - Digitally printed directly on to acrylic - Paper Print & Strips [More] Objectives 2015 saw the introduction of the new style 'Superdrug beauty carcass' which was the perfect time for MUA to relaunch their make up range within these new cosmetic fixtures. The key objectives were to maintain the distinct MUA brand identity whilst complying with the Superdrug beauty carcass. It was .... [More]

Entry Title TIGI Bed Head Birdcage Category Cosmetics, Beauty, Hair & Fragrance - Permanent Display Company Name InContrast/STI Line Client Company Name TIGI International Entry Number 10-006 Year Entered 2016 Target Environment Hair salons in the UK and some in Germany. [More] Materials Bed Head JOYRIDE is a lightweight product that adds a unique, lived-in texture to clean hair and is offered in a striking pack. We wanted to celebrate its distinctive shape, colour and contents with our design, and help it to stand out from the competition even further. Planned lifetime in salons wa.... [More] Objectives TIGI has an opportunity to change the game in styling, by bringing a true innovation – using elastomers in hair care – to market, with Bed Head Joyride. Needed to raise awareness of the product across the retail estate Objectives: -Raise visibility of Joyride; get hairdressers excited and desperate .... [More]