08 -Home & Garden

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Entry Title	Adore Floors USA
Category	Home & Garden
Company Name	Design & Display Ireland
Client Company Name	Adore Floors
Entry Number	08-001
Year Entered	2016

Target Environment

Large premium flooring, DIY and hardware stores across the USA
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Materials

Powder coated sheet metal and tubing Vacuum formed plinths Lazer cut tubing & box section Digitally printed foamex
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Objectives

To design a high-end display that is the most universally-accepted display with finishing touches that can be considered innovative and will stand out from other displays. The product line being depicted was Naturelle and it contained 44 SKU’s with 24 wood planks and 20 tiles in the line. Square foo....
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Entry Title	Bosch Homebase Garment Care Bay
Category	Home & Garden
Company Name	HRG UK Limited
Client Company Name	BSH Home Appliances Ltd
Entry Number	08-002
Year Entered	2016

Target Environment

The display was to support an instore activation for Bosch within DIY retailer Homebase, accommodating both a bay display and gondola end space within the Home Appliance category across a total of 253 stores.
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Materials

• MDF sub frame • Vacuum formed HIPs tray, routed to shape • Acrylic lenses • Product retractor units • Digitally printed paper graphics • Fully assembled, QC’d and packed for distribution • All components are sustainably sourced and recyclable
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Objectives

The objectives for the instore activation were to: • Improve the overall category navigation for home appliances • Put the shopper into an ‘ironing’ mind-set • Present product information in a more compelling and informative way • Clearly communicate the credentials of quality and expertise synonymo....
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Entry Title	Chapel Wood Bird Care
Category	Home & Garden
Company Name	HRG UK Limited
Client Company Name	The Scott Miracle Gro Company
Entry Number	08-003
Year Entered	2016

Target Environment

The display was implemented within Scott’s Key Independent Garden Centre accounts across the UK. These ranged from small groups with up to half a dozen stores (i.e. Frosts) to one centre family owned sites. Garden centres have evolved to become a leisure destination, as retailers seek to drive growt....
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Materials

•Powder coated mild steel legs, uprights, sub frame, lamp shades, brackets, shelves and euro hooks •Steel fixings •Laminated MDF work tops •Laminated MDF slat wall panels •Laminated MDF POS frames •LED lighting •Laminated HIPs vacuum formed product highlighters •Acrylic product boxes •Digitally prin....
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Objectives

Project Background: ChapelWood is a specialist birdcare brand that was first launched in 2000. The brand was re-launched in 2007, featuring a new logo and colour-coded design to help shoppers match the correct bird-food to each feeder. Over time, the core bird care range has been widely extended and....
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Entry Title	Karcher Mixed Range Display
Category	Home & Garden
Company Name	Octopos Limited
Client Company Name	Karcher (U.K.) Ltd
Entry Number	08-004
Year Entered	2016

Target Environment

Display solution exclusively designed to be sited in WICKES DIY stores nationwide. Product education, and shopper navigation to be improved.
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Materials

1.2mm Mild Steel Sheet - Fabricated (Header units, selector tool support, PW trays, and PW security brackets) 3mm dia. security cables - Steel rope/PVC coated (white), crimped at both ends 3mm Digitally printed Foamex - Header frame graphic inserts, selector tool, and back panel graphics Digitally p....
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Objectives

1.To effectively drive sales of multiple product ranges through clear and concise display mechanics. 2.Display to drive footfall into the Karcher bays and ultimately increase product sales. 3.Particular focus to be placed on new "Full Control" pressure washer sales. 4.Solution should effectively com....
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Entry Title	M&S, Horti Trolley
Category	Home & Garden
Company Name	SP Group
Client Company Name	M&S
Entry Number	08-005
Year Entered	2016

Target Environment

The targeted retail environment for this display was 70 of M&S’s largest stores across the UK.
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Materials

In order to cover up the unattractive existing store trollies, a pine frame was used to form the cladding, stained to match the rest of the wood within the section of the store. Metal fixings held the cladding in place around the edges of the trollies. Slotting over the trolley shelves was black hea....
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Objectives

The objectives of these units was to showcase Marks and Spencer’s outdoor plant range more effectively, thereby increasing awareness of the products and ultimately, promoting sales.
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Entry Title	Outdoor POS for Wyevale
Category	Home & Garden
Company Name	Four Create Print Ltd
Client Company Name	Wyevale Garden Centres
Entry Number	08-006
Year Entered	2016

Target Environment

Wyevale Garden Centres outdoor areas.
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Materials

2mm Rigid Polypropylene with UV primer (originally 2mm HIPs (High Impact Polystyrene))Ink with UV primerLow density pop lock common VelcroUltra high bond 3M tape
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Objectives

In 2015, Wyevale Garden Centre approached Four Graphics to produce their new outdoor compost POS boards. The new solution would need to improve on the following points: - Strength- Impact and quality- Updatable messaging- Ease of implementation and use in store- Resistance and longevity- Sustainab....
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Entry Title	Paint and woodcare range review
Category	Home & Garden
Company Name	Kolorcraft Limited
Client Company Name	Wickes
Entry Number	08-007
Year Entered	2016

Target Environment

Wickes Building Supplies - All Stores, targeting both Trade & DIY consumers
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Materials

The signage was digitally printed on a flat bed digital press onto a fluted polypropylene with slots for easily changeable promotional messaging and supplied with magnetic feet.
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Objectives

To improve ease of shop for customers across the paint and woodcare categories by creating a graphic device which provided the space to communicate navigation, sub navigation, key product information, imagery and F&Bs. The solution had to contend with the challenge of the different fixture types fou....
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Entry Title	Scruffs Gortex FSDU
Category	Home & Garden
Company Name	Display Creatives Ltd
Client Company Name	Birchwood Price Tools
Entry Number	08-008
Year Entered	2016

Target Environment

Independent & multiple Builders Merchants and Trade outlets.
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Materials

Mild Steel, acrylic, foam centered display board, tinted and mirror acrylic, LED spot lights, electric motor, proximity sensor, vinyl stickers & corrugated packaging.
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Objectives

Scruffs wanted a standout in-store display to announce the arrival of the Scruffs Gore-Tex® Safety Footwear range to tradespeople in trade outlets. The principle marketing objectives were: 1. Grab attention at the point-of-sale for the new Scruffs Gore-Tex® Safety Footwear range by creating a disrup....
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Entry Title	Stanley workwear FSDU
Category	Home & Garden
Company Name	Kolorcraft Limited
Client Company Name	Wickes
Entry Number	08-009
Year Entered	2016

Target Environment

Wickes Building Supplies - All Stores, targeting both Trade & DIY consumers (predominately trade)
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Materials

The unit was constructed using a combination of corrugated board, dufaylite, display board and p.v.c. and were produced using both flat bed digital and screen process print methods. The unit was designed using reinforced shelving to accommodate the weight and size of product together with an industr....
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Objectives

Disruptive display to drive awareness of Wickes' range of key seasonal lines of Stanley workwear at 33% off the range. Develop adaptable marketing tools to ensure messaging and range can be updated as the seasons change. (from winter to spring/summer range after Q1)
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Entry Title	TESCO Garden the Easy Way
Category	Home & Garden
Company Name	SMP Group
Client Company Name	TESCO
Entry Number	08-010
Year Entered	2016

Target Environment

The entry’s targeted retail environment is the Supermarket Season Event Space in build up to the spring gardening season carrying on into the summer outdoor season.
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Materials

The Hanging Arch - Print and mount die-cut Falcon board, EE flute corrugated board and 5mm foam centred board. Faux flower garlands and rope. Headers – Printed and die-cut folding box board headers with printed and die-cut twin cote 3D flowers.
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Objectives

The marketing objectives were to maximise customer engagement and event ambience on a limited project budget. With the Gardening and Outdoor season being one of the longest seasons in the retail calendar, spanning from cold February where people are beginning to start thinking about maintaining thei....
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