IN -Innovation Category

Entry Title Bear Trap Pallet Wrap Category Innovation Category Company Name OLIVER Agency Client Company Name Britvic Soft Drinks Ltd Entry Number IN-001 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title Braun Series 9 Deluxe Glorifier Category Innovation Category Company Name Display Plan Limited Client Company Name Braun GBU P&G Int. Operations S.A Entry Number IN-002 Year Entered 2015 Target Environment The display is targeted at the following environments •Department stores – beauty concessions •Braun Shop in Shop environments •Travel Retail •Duty Free airports •Electronic superstores •Pharmacy [More] Materials The Display is a counter top unit / on shelf display made up of the following; 1. We wanted to take the concept of moving parts to a different level and in a permanent way. We wanted to be the first to bring a shaver to life at large scale in order to meet the brand objectives. 2. The market needed .... [More] Objectives Braun wanted to build on its successful Series 5 and 7 shavers by launching its latest top of the range Series 9 shaver, the world’s most efficient and comfortable shaver, into the global market. The display needed to clearly communicate and dramatise the features and benefits of the new Series 9 sh.... [More]

Entry Title Crown Pet Foods Interactive Screen Category Innovation Category Company Name Gecko Design Consultants Ltd Client Company Name Crown Pet Foods Ltd Entry Number IN-003 Year Entered 2015 Target Environment Mostly pet food retailers and garden centres with pet sections.We are currently discussing a Vets version to go into vets waiting rooms with the client.The 7" interactive screen fixes to the fixture in front of the product. [More] Materials 3d printingSoftware developmentElectronic circuitrySheet steel fabricationPowder coating [More] Objectives To allow customers to easily interact and research the correct food for their pet in store.To give customers additional information about the product they are about to buy and useful information about looking after their cat or dog.Ability to remotely update the 7" interactive screen with new produc.... [More]

Entry Title FruitShoot & MiWadi School Bus Category Innovation Category Company Name OLIVER Agency Client Company Name Britvic Ireland Entry Number IN-004 Year Entered 2015 Target Environment The targeted retail environment was Male & female 35 -45 and Children 4-8 in a supermarket environment. [More] Materials The Back to School bus was constructed using hexacomb board, which was held together using button clips and industrial tape. The main structure was supported by 4 Uno shelving units. The main attraction of the bus to children was that it was interactive. Children could climb in to the cab of the bus.... [More] Objectives The marketing objectives were to create an interactive and innovative Point of Purchase in FMCG. 1. Market share objective for the 4 week period in dilutes was to grow by 1.8% in value share. 2. To increase value sales uplift by 32% in dilutes 3. To secure prime foyer positioning ahead of key compet.... [More]

Entry Title JTI World Duty Free Display Category Innovation Category Company Name Arken P-O-P Limited Client Company Name JTI T/A Gallaher Ltd Entry Number IN-005 Year Entered 2015 Target Environment The unit was to be displayed in the World Wide Duty Free Environment at Larnaca Airport. [More] Materials -Various thicknesses and shades of blue and clear acrylic -LED’s -Magnets -Mirrored acrylic -Infinity Mirror concept - Rear clear acrylic panel with illumination and etched line sections - High gloss styrene base with acrylic plinth with red and white LED illumination [More] Objectives - With the lack of opportunity to advertise their brands due to government legislation across Europe’s biggest countries, JTI were keen to have an impactful signature piece in Larnaca airport that both mirrored the Silk Cut and Mayfair Brands and gave maximum stand out in the Duty Free arena. The un.... [More]

Entry Title POD system scratchcard retail dispenser Category Innovation Category Company Name Fastrak Retail (UK) Ltd Client Company Name Premier Lotteries Ireland Entry Number IN-006 Year Entered 2015 Target Environment Targeted retail environment was a wide range of store types, including: - C stores - Petrol Forecourts - Multiple Retailers - Post Office - Miscellaneous Kiosks [More] Materials Materials utilized in the construction process include: - ABS Plastic - Polycarbonate Plastic - Paper Print - Powder Coated Mild Steel - Anodised Mild Steel - PETG Processes utilised: - Plastic Injection Moulding - Laser Cutting (Steel) - Powder Coating - Welding - Plastic Fabrication (CNC Cutting) .... [More] Objectives The brief from the client and subsequent marketing objectives was to provide a complete solution to refresh and revitailise scratchcard (Instant Ticket) merchandising and dispensing to address the issue of stagnated and in some cases declining sales in this category. Specific elements of the brief t.... [More]

Entry Title Samsung Innovation @ Harrods Category Innovation Category Company Name Cheil Europe Limited Client Company Name Samsung Electronics UK & Ireland Entry Number IN-007 Year Entered 2015 Target Environment Samsung partnered with Harrods on a 360° store takeover starting in late March and running through to August 2015. The transformation of every inch of Harrods was designed to celebrate Samsung’s long-standing commitment to cutting-edge design and innovation and to celebrate the launch of Samsung’s l.... [More] Materials The main display area was constructed from dual coated sprayed MDF• Staron solid surface• Curved and coloured toughened glass• Laser cut acrylic and polycarbonate• Brushed stainless steel• Amtico flooring• LED lighting [More] Objectives The takeover over at Harrods was a huge success for Samsung and covered all available touchpoints within the store. Premium finishes, a consistent colour palette derived from the colours of the new S6 smart phone and simple emotive messaging ensured a consistent presentation of the brand in store.We.... [More]

Entry Title SHORE PROJECTS Pop-Up Experience Category Innovation Category Company Name SMP Group Client Company Name SHORE Projects Entry Number IN-008 Year Entered 2015 Target Environment Shore Projects is a unique watch brand inspired by the British seaside. As a solely online brand, Shore Projects were looking to make their first brave step into the physical retail space – largely to drive brand awareness (and of course to take advantage of the pre-Christmas trading period). Our cl.... [More] Materials We had to meet a number of stringent Westfield requirements such as: innovative design that would compliment the high-end retail environment in which it was situated, in addition to the various health and safety requirements. A detailed understanding of Westfield’s design guidelines in addition to s.... [More] Objectives [More]

Entry Title TESCO Mothers Day Social Campaign Category Innovation Category Company Name SMP Group Client Company Name Tesco Stores Limited Entry Number IN-009 Year Entered 2015 Target Environment [More] Materials [More] Objectives [More]

Entry Title The White Company Category Innovation Category Company Name Dalziel & Pow Client Company Name The White Company Entry Number IN-010 Year Entered 2015 Target Environment Our design of The White Company’s new flagship in Norwich shows a marked change from the crisp white box interiors and category divisions of its existing stores. The brief was to create a more fluid lifestyle-led experience, showcasing the increasingly diverse breadth of its range, while still commu.... [More] Materials We didn’t encounter any major issues during the design and build phases of the new Norwich store. Our concept represents a subtle evolution for the brand, its core values and identity enhanced by a more intuitive, domestic-feeling space. Our concept is modelled on a journey through the home. Custome.... [More] Objectives [More]

Entry Title Transforming Guest Engagement at Merlin Category Innovation Category Company Name Adare International Client Company Name Merlin Entertainments Group PLC. Entry Number IN-011 Year Entered 2015 Target Environment “I must say I had a shocking time. In the 8 hours I was there I managed to get on just 3 rides! Some had queues of over 1.5 hours! It was useless. Together with travel, ticket and food, that works out about £26 per ride – or in very specific terms, £3.46 a second!” Sarah.M commenting on a trip to Al.... [More] Materials MATERIALS AND CONSTRUCTION PROCESSES Our solution is a totem product with the following features: HOUSING: A steel enclosure which is fabricated to IP65 standard (meaning it can withstand both hot and cold weather) and is powder coated in multiple colours or wrapped in a highly durable vinyl materia.... [More] Objectives BACKGROUND Founded in 1999, Merlin Entertainment has 110 sector-leading attractions worldwide including Alton Towers, Chessington World of Adventures, Thorpe Park, Warwick Castle, SEA LIFE, Madame Tussauds and LEGOLAND. For the past ten years we have been its strategic marketing partner. To say that.... [More]

Entry Title Zippy Category Innovation Category Company Name Dalziel & Pow Client Company Name Zippy Entry Number IN-012 Year Entered 2015 Target Environment Briefed by Portuguese childrenswear retailer Zippy to design a new store concept, we needed to take into consideration shopper behaviour research that found adults do not ordinarily enjoy shopping with their children. We have seen digital design make an impact, not in transactional kiosks, but in th.... [More] Materials We created a cast of bespoke fun cartoon characters as part of our kids’ store concept for Zippy. The cartoons proved so popular with the client that they’ve now been used across online and in-store animations, environmental graphics and Zippy merchandise. Although we were originally briefed to work.... [More] Objectives [More]