Entry Title |
Boots Instore Christmas |
Category |
Installation |
Company Name |
CJ Retail Solutions |
Client Company Name |
Boots |
Entry Number |
20-002 |
Year Entered |
2015 |
What was the client brief?
For Christmas 2014, retailer Boots set out to revolutionise its in-store experience, introducing a major cultural step-change in its trading approach to the festive period. Having identified that its existing in-store proposition was more akin to that of a supermarket rather than a department store,.... [More]
Describe how the project was accomplished including any challenges that had to be overcome?
Boots has earned a reputation in recent years for delivering best in class retail installation projects. Indeed, its success has seen it win a number of POPAI Awards. Despite this success, it was keen to push the boundaries even further. It chose to appoint a new installation supplier ahead of Chris.... [More]
How did you ensure a high compliance / success rate for the project?
Notwithstanding the extensive training we undertook for all our Installation teams, the pre-installation store site surveys we undertook to identify any accessibility, layout or electrical supply issues, and the massive store contact schedule we executed, there we other processes and practices we ad.... [More]
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