18 -Shop in Shop

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Entry Title	Dior Pop Up shop
Category	Shop in Shop
Company Name	Mad About Design Limited
Client Company Name	Parfums Christian Dior Travel Retail
Entry Number	18-001
Year Entered	2015

What were the objectives behind the store concept?

Dior Travel Retail briefed Mad About Design to realise design brief, manufacture and install a pop up site in London Heathrow’s Terminal 4 to showcase their high end exclusive fragrance collections and bring all pillars of the brand under one roof. A prime location within the airside retail area, ....
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How were the objectives met and what were the results?

Heathrow airport and World Duty Free’s rigorous fire safety material standards called for us to recommend appropriate materials which would achieve the brand’s premium and high quality finish, whilst being structurally certified to the correct level. We worked closely with the brand to suggest alter....
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Entry Title	Oakley UK Prizm Goggles Launch
Category	Shop in Shop
Company Name	Juice Creative Design Ltd
Client Company Name	Oakley UK
Entry Number	18-002
Year Entered	2015

What were the objectives behind the store concept?

The brief was to support launch of the Oakley Prizm goggle range and showcase the new technology in the flagship Snow & Rock Covent Garden store. The installation needed to ensure that Oakley were the standout brand and the technical story of Prizm stood out within that whilst also fitting well with....
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How were the objectives met and what were the results?

The installation went in on the 27th January 2015.CHALLENGESWith only the Oakley logo, Prizm logo and background image available to us it was challenging to design. We drew on our experience and knowledge of the brand and consumer to design the best possible creative for this environment.We delivere....
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Entry Title	SHORE PROJECTS Pop-Up Experience
Category	Shop in Shop
Company Name	SMP Group
Client Company Name	SHORE Projects
Entry Number	18-003
Year Entered	2015

What were the objectives behind the store concept?

Shore Projects is a unique watch brand inspired by the British seaside. As a solely online brand, Shore Projects were looking to make their first brave step into the physical retail space – largely to drive brand awareness (and of course to take advantage of the pre-Christmas trading period). Our cl....
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How were the objectives met and what were the results?

We had to meet a number of stringent Westfield requirements such as: innovative design that would compliment the high-end retail environment in which it was situated, in addition to the various health and safety requirements. A detailed understanding of Westfield’s design guidelines in addition to s....
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Entry Title	VIRGIN HOLIDAYS Concession
Category	Shop in Shop
Company Name	Office Twelve
Client Company Name	Virgin Holidays
Entry Number	18-004
Year Entered	2015

What were the objectives behind the store concept?

The objectives were to elevate Virgin Holidays at retail in this prestige Oxford Street, London location. We worked with consumer groups to gain insight into their holiday booking process. The budget was £85k and the size of the store 30sqm.
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How were the objectives met and what were the results?

This 5th generation concept has been enhanced to expand on the already successful elements of the original design (created by officeTwelve) by reducing noise, adding comfort and providing bespoke lighting to promote a subtle nod to the Virgin brand. Additionally, some innovative and interactive de....
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