12 -Pharmacy

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Entry Title	Avene Pharmacy Display
Category	Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Pierre Fabre
Entry Number	12-001
Year Entered	2015

Target Environment

The target retail environment was to be independent pharmacies. Avene already had a presence in a major high street chain and wanted to increase it's market penetration into specialist retailers hat could support the products with their technical knowledge.
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Materials

•40mm thick White gloss laminated MDF carcass with colour matched laminate backpanel. Includes header with illuminated Duratran and internally routed electrical wiring.•Extruded aluminium illuminated shelf with inset LED’s and Duratran graphics•Tester cubes fabricated from white gloss acrylic.•Acryl....
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Objectives

Avene, a Dermo-cosmetic skin care brand wanted to increase its presence in the UK market place. Already they had a presence within retailers such as Boots and Independent Pharmacies, but with key competitors starting to increase in store presence Avene realised that it was time to start to increase ....
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Entry Title	Bronchstop
Category	Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Omega Pharma UK Ltd
Entry Number	12-002
Year Entered	2015

Target Environment

All major retailers; Multiple Grocer, Multiple Pharmacy and Independent Pharmacy
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Materials

Card FSDU, Styrene, Polypropylene Display Board and paper
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Objectives

Cough is a very common condition, with over 69% of the population suffering from it annually and sales exceeding 25million units every year making the Cough Liquids market worth over £90m. The landscape is dominated by 2 big, established brands (Benylin and Covonia), who’ve been launching new produc....
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Entry Title	Colgate Max Cavity Protection Launch
Category	Pharmacy
Company Name
Client Company Name	Colgate Palmolive UK Ltd.
Entry Number	12-003
Year Entered	2015

Target Environment

The target environment for the display was the dental pharmacy category of grocer Asda, with the tray supporting the UK launch of the new Colgate Max Cavity Protection Range.
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Materials

The on shelf Asda permanent tray was constructed from a variety of materials and multiple components which made it quite unique in category. The main tray component was vac formed in 2mm Colour matched MCP purple high impact polystyrene. 1.5mm Mirror HIPS trim was added to highlight the tray, and dr....
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Objectives

The Colgate Max Cavity Protection range is the first and only toothpaste with “Sugar Acid Neutraliser” to fight sugar acids in plaque, the #1 cause of cavities. The main objective of the display was to increase visibility of the new product and educate consumers of the regime of using MCP Paste, Rin....
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Entry Title	Durex Valentines FSDU
Category	Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser
Entry Number	12-004
Year Entered	2015

Target Environment

The units target was specifically the pharmacy trade there was a separate range of Point of sale tailored for grocery
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Materials

A mixture of FE and EE corrugated board for a robust unit but high quality of print and finish. Printed cull colour cut to shape and glued. The lube “ flower bunch “ holders were a conical shape made up of clear pvc and supplied assembled to easily clip onto the unit.
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Objectives

The campaign was a tie in with the media launch of Durex Real Feel. The Valentine’s Day campaign was heroed by Real Feel and contained the tag line ‘Why not give something a little different for a change’ aiming to encourage consumers to realise that Real Feel was a new innovative product that they ....
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Entry Title	Holland & Barrett Hero Plinth
Category	Pharmacy
Company Name	HL Display (UK) Ltd
Client Company Name	Holland & Barrett
Entry Number	12-005
Year Entered	2015

Target Environment

The display was to be utilised in Holland & Barrett stores across the UK. Holland & Barrett wanted a shelf display solution that could be used to promote sales of specific products within the vitamins, minerals and supplements category on shelf in its stores. This solution also gave the supplier the....
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Materials

The display is made from steel, polycarbonate and PVC for strength and durability. The main base plinth is made from vacuum formed PVC and the front POS holder and frame are injection moulded from polycarbonate. On the underside of the plinth is a powder coated sheet of steel. This allows the frame ....
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Objectives

The aim in introducing the display was to enable brands to give their products a point of difference on shelf to maximise sales during key times, for example for product launches or inline with broader marketing activity. It had to have visual impact but at the same time keep shelves looking neat an....
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Entry Title	Nexium Boots Mid Gondola Display
Category	Pharmacy
Company Name	StormDFX Ltd
Client Company Name	Pfizer Ltd
Entry Number	12-006
Year Entered	2015

Target Environment

Boots - Pharmacy aisle.Nexium Control is the first medicine in the UK to switch directly from a prescription only medicine (POM) to a general sales list product (GSL), making it available for self-selection by shoppers.Antacids and alginates make up the majority of sales in the GSL indigestion categ....
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Materials

The internal construction of the MG tray was entirely EB Flute, including the product locators. Using EB Flute for the locators gave the product a holding of 4mm, giving them the support they needed to stand upright in-store. This ensured they were merchandised correctly to achieve maximum stand out....
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Objectives

78% of purchases in the heartburn category are pre-planned, 74% of purchases are “grab and go” behaviour compared to browsing. This ranks 5th within grocery for this behaviour, only overtaken by milk, sugar, cream and pain relief. (Source: Advantage Group Shopper IQ 2013).It was therefore crucial th....
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Entry Title	Nivea Lip Counter Display
Category	Pharmacy
Company Name	StormDFX Ltd
Client Company Name	Beiersdorf UK Ltd
Entry Number	12-007
Year Entered	2015

Target Environment

Independent pharmacies
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Materials

Base and Pole – The base is vacuum formed using 1.5mm HIPS. In the vertical pole cut outs are added into the tools for euro hooks to be easily inserted. Clear base compartment - 3mm PETG clear tubes are cut to desired height and superglued into the main base. A ridge is added onto the base to secure....
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Objectives

The brief defined two core objectives: 1.To increase market share of the Nivea Lip Care range within Independent Pharmacy as part of the Lipcare Category objectives for the Beiersdorf business. 2.To create and implement a unit with high stock hold and a small footprint that will last on a permanent ....
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Entry Title	Nurofen Headache Campaign
Category	Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser
Entry Number	12-008
Year Entered	2015

Target Environment

The campaign was target specifically at the Pharmacy Trade with an educational tie in with consumers, pharmacists and G.P.’s so all stakeholders understood the benefits the campaign message was delivering.
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Materials

CDU: printed full colour digitally on e flute with a gloss uv varnish. Die cut to shape glued and clear window inserted. FSDU: printed full colour digitally on a mix of e and eb flute with a gloss varnish. Die cut glued and pvd windows inserted along with a an acrylic pocket. Store Kit: Totems full ....
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Objectives

The key objective was to educate the pharmacy trade & consumers that muscles are the real cause of most headaches. Nurofen Express targets these muscles faster than standard ibuprofen or paracetamol The goal was to increase consumer knowledge and increase the sales of Nurofen Express without taking ....
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Entry Title	Nutrimum Gondola End & FSDU
Category	Pharmacy
Company Name	HRG UK Limited
Client Company Name	Nutricia Ltd T/A Danone Bay Nutrition
Entry Number	12-009
Year Entered	2015

Target Environment

Selected Boots stores. As the UK’s leading pharmacy-led health and beauty retailer, Boots offers a full selection of mother and baby products.
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Materials

Materials & Print Process: EB corrugated display board, UV digitally printed. Delivery: Flat packed for assembly in store by the client’s merchandising team All component parts are 100% recyclable
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Objectives

Maternal nutrition is a relatively new and fast growing category of products aimed at pregnant and breastfeeding mums. The primary objectives for the retail campaign were to create awareness and inspire trial of Nutrimum. A newly-launched maternal nutrition product from Danone Nutricia, Nutrimum is ....
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Entry Title	Philips Lumea Beauty Display
Category	Pharmacy
Company Name	HRG UK Limited
Client Company Name	Philips Electronic UK Ltd
Entry Number	12-010
Year Entered	2015

Target Environment

Leading pharmacy-led health and beauty retailer, Boots. The display was used across the various Boots store formats, from flagship stores to airport stores.
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Materials

Vacuum formed two part forming for body Vacuum formed base in styrene Laser header/base and heat bend Vacuum formed product tray and leaflet pocket Acrylic block for product locator Acrylic leaflet holder Steel base and internal tubular structure Metal bracket/structure rear header Digital print dir....
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Objectives

To raise awareness of the Philips Lumea range, educating shoppers on its capabilities and creating desire by developing a permanent display, befitting the quality and technical innovation of Lumea IPL(Intense Pulsed Light)hair removal devices. The Lumea is a premium purchase, retailing at around £30....
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Entry Title	Queen Bee Lip Tins
Category	Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Unilever UK
Entry Number	12-011
Year Entered	2015

Target Environment

High street: Superdrug stores.
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Materials

Base, back strut and shelf struts made in EB flute. Shaped tins and inserts made in E flute, covered with 1.2 micron WLGB. Plain silver Mirri used inside the tin lids for a realistic look and bigger impact in store. Printed in high quality 4c digital print: zingy colours, cost efficient, great when ....
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Objectives

* Differentiate honey-scented Vaseline tin without a promotional price/offer * Stand out from anywhere in store * Make shoppers instantly think of honey * Have products really easy to shop * Meet Superdrug POS guidelines
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Entry Title	Tesco 'Create a Buzz' FSDU
Category	Pharmacy
Company Name	InContrast/STI Line
Client Company Name	Unilever UK
Entry Number	12-012
Year Entered	2015

Target Environment

Pharmacy area of Tesco Extra store formats
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Materials

This display began life as a proactive creative concept created by our ideation team, and it had acrylic shelves. When Tesco saw and loved the concept visual, we were asked to turn it into reality without changing its appearance at all. However we had to substitute the acrylic and use only recyclabl....
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Objectives

* Create a buzz in store around the premium priced limited edition Vaseline lip tin; no price promotion will be available while the FSDUs are in Tesco.* Bring alive the honey scented concept with a standout FSDU that screams honey* To be sent assembled and empty (later changed to being sent prefille....
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Entry Title	XLS Medical Direct FSDU
Category	Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Omega Pharma UK Ltd
Entry Number	12-013
Year Entered	2015

Target Environment

Launching this new format throughout Grocery and Pharmacy, Omega Pharma had secured a Boots 'Gold' Launch proposal in P6b and P7b, the only brand in healthcare to have ever achieved this. The unit was sited in the healthcare section of Boots stores, near the weight management fixture.
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Materials

B Flute, EB Flute, Folding Box Board, lithographic print. Due to the launch status, the Tier 3 FSDU, allowed the brand more latitude in the creative design of the display, albeit aligned with the retailers guidelines. This allowance was immediately embraced by the brand and the design agency. Due to....
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Objectives

Launched in 2012 XLS-Medical had, within 2 years, become the UK’s #1 slimming tablet. XLS-Medical Fat Binders offer a unique proposition to the weight management of clinical efficacy yet is gentle on the system, unlike many slimming aids that have little to no clinical trials to support their effica....
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