09 -Consumer Electronics

Entry Title APPLE Mobile Tech Security Solution Category Consumer Electronics Company Name Solutions Diverse Ltd Client Company Name EE Entry Number 09-001 Year Entered 2015 Target Environment SD=PB Mobile Phone Security Display system for the High Street Retailer EE - Specifically the Apple Bay. Christmas 2014. December 15th We were approached by the client to come up with a replacement security system for the Apple Bay iPhone 6+, 6, 5S and 5C area that would achieve the following..... 1.... [More] Materials As this product was not available from "off the shelf" market place - and even if it was there would have been at least a 3 to 4 week lead time for delivery - we had to work fast and come up with a "bespoke" product that fitted the client brief and get it in-store during peak trading within the 8 re.... [More] Objectives The overriding brief/objectives were simple... 1. To have all phones on sale at all times. 2. Maximise sales potential with live product available at Xmas Peak trading. 3. Compliment the existing display - look as though it was always part of it. 4. Enhance the customer experience and perception of .... [More]

Entry Title Intel Real Sense Displays Category Consumer Electronics Company Name Arken P-O-P Limited Client Company Name Intel Corporation (UK) Ltd Entry Number 09-002 Year Entered 2015 Target Environment High End Consumer Electronic/PC Specialist retail stores in selected markets throughout Europe [More] Materials - Counter top unit constructed in CNC’d white acrylic with mild steel chassis. - LED Illuminated halo effect acrylic back panel. - Plinth constructed in high gloss MDF complete with LED illuminated acrylic base. - Integral acrylic graphic holder - Direct screen print [More] Objectives - Intel were launching a new product called Real Sense in Europe and the UK. This was an interactive 3D printing softwear package on which a shopper’s photo could be taken with an integral camera. This was then superimposed onto a 3D image, and ultimately an actual 3D figurine could be purchased. Th.... [More]

Entry Title Launching Hive into retail Category Consumer Electronics Company Name DirectionGroup Limited Client Company Name Hive British Gas, Connected Homes Entry Number 09-003 Year Entered 2015 Target Environment John Lewis Partnership and overs experiential activities [More] Materials •Powder coated mild steel main structure •Magnetic graphic printed 4 process colours, easily updateable •10” digital photo frame showing above the line video content and feature benefits. •Power bank to ensure iPhone was kept charged and running during store overnight power down •iPhone running demo.... [More] Objectives British Gas came to us with three overarching objectives. It asked us to: •Kick-start its entry into the UK connected/smarter homes category in the retail arena •Launch its first product, Hive Active Heating •Create an interactive customer experience PoS display with a strong brand identity Backgrou.... [More]

Entry Title LG G3 FSDU Category Consumer Electronics Company Name Solutions Diverse Ltd Client Company Name Magnet Harlequin Entry Number 09-004 Year Entered 2015 Target Environment LG wanted to raise the profile of the G3 Handset and new G watch in 3 Mobile stores initially, then following positive sales, A1 Comms stores followed with a subsequent order - 201 sites in total [More] Materials Mild Steel, laser cut logo to front face, brushed finish process to main column, with back lit LED illumination. The header area was magnetised acrylic overlay securing printed POS. The unit accommodated 2 products in bespoke security - Handset & watch. The unit was robust and had to deter any possi.... [More] Objectives The unit had to display the G3 Handset & the new G watch. Bespoke security solutions were required and developed, so the product could be interactive but remain secure, whilst remaining fully charged to allow the demo programs to roll all day. The unit was future-proofed by making the front face wit.... [More]

Entry Title Logitech Tablet Displays Category Consumer Electronics Company Name Arken P-O-P Limited Client Company Name Logitech Europe S.A Entry Number 09-005 Year Entered 2015 Target Environment The unit was to display Logitech’s differing and complex range of Tablet accessories within Consumer Electronic stores in the UK, Switzerland, Netherlands, Germany and France. [More] Materials -Powder coated mild steel -Digitally printed magnetic vinyl -CNC and heat bent acrylic and HIPS [More] Objectives Logitech was to strengthen and fortify their position as market leaders in Tablet Accessories across some major consumer electronics retailers in their top 5 countries. - The display was to provide stand out from the clutter of an already confusing sector. The client was very keen to see a design th.... [More]

Entry Title Samsung Galaxy S6 Channel Highlighter Category Consumer Electronics Company Name Cheil Europe Limited Client Company Name Samsung Electronics UK Entry Number 09-006 Year Entered 2015 Target Environment The highlighter was designed for the mobile communications and consumer electronics market and was deployed across a number of Samsung’s key retail channel partners, including Dixons Carphone, Three and EE. [More] Materials The unit was manufactured from/with: • Staron® solid surface – flat sheet and shaped, screen printed • Folded stainless steel, powder-coated • High density foam • Digitally printed adhesive matt vinyl • Steel cable • Plastic nylon thumb screws Construction process and method: • The main base of the .... [More] Objectives • To support the retail launch of Samsung’s revolutionary Galaxy S6 smart phones • To highlight the 2 form variants available in the range: ‘flat’ and ‘curved’ • To deliver a cost effective display that could be installed and merchandised by store staff rather than professional fitters • To provide .... [More]