09 -Consumer Electronics

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Entry Title APPLE Mobile Tech Security Solution
Category Consumer Electronics
Company Name Solutions Diverse Ltd
Client Company Name EE
Entry Number 09-001
Year Entered 2015
Target Environment
SD=PB Mobile Phone Security Display system for the High Street Retailer EE - Specifically the Apple Bay. Christmas 2014. December 15th We were approached by the client to come up with a replacement security system for the Apple Bay iPhone 6+, 6, 5S and 5C area that would achieve the following..... 1....
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Materials
As this product was not available from "off the shelf" market place - and even if it was there would have been at least a 3 to 4 week lead time for delivery - we had to work fast and come up with a "bespoke" product that fitted the client brief and get it in-store during peak trading within the 8 re....
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Objectives
The overriding brief/objectives were simple... 1. To have all phones on sale at all times. 2. Maximise sales potential with live product available at Xmas Peak trading. 3. Compliment the existing display - look as though it was always part of it. 4. Enhance the customer experience and perception of ....
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Entry Title Intel Real Sense Displays
Category Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Intel Corporation (UK) Ltd
Entry Number 09-002
Year Entered 2015
Target Environment
High End Consumer Electronic/PC Specialist retail stores in selected markets throughout Europe
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Materials
- Counter top unit constructed in CNC’d white acrylic with mild steel chassis. - LED Illuminated halo effect acrylic back panel. - Plinth constructed in high gloss MDF complete with LED illuminated acrylic base. - Integral acrylic graphic holder - Direct screen print
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Objectives
- Intel were launching a new product called Real Sense in Europe and the UK. This was an interactive 3D printing softwear package on which a shopper’s photo could be taken with an integral camera. This was then superimposed onto a 3D image, and ultimately an actual 3D figurine could be purchased. Th....
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Entry Title Launching Hive into retail
Category Consumer Electronics
Company Name DirectionGroup Limited
Client Company Name Hive British Gas, Connected Homes
Entry Number 09-003
Year Entered 2015
Target Environment
John Lewis Partnership and overs experiential activities
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Materials
•Powder coated mild steel main structure •Magnetic graphic printed 4 process colours, easily updateable •10” digital photo frame showing above the line video content and feature benefits. •Power bank to ensure iPhone was kept charged and running during store overnight power down •iPhone running demo....
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Objectives
British Gas came to us with three overarching objectives. It asked us to: •Kick-start its entry into the UK connected/smarter homes category in the retail arena •Launch its first product, Hive Active Heating •Create an interactive customer experience PoS display with a strong brand identity Backgrou....
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Entry Title LG G3 FSDU
Category Consumer Electronics
Company Name Solutions Diverse Ltd
Client Company Name Magnet Harlequin
Entry Number 09-004
Year Entered 2015
Target Environment
LG wanted to raise the profile of the G3 Handset and new G watch in 3 Mobile stores initially, then following positive sales, A1 Comms stores followed with a subsequent order - 201 sites in total
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Materials
Mild Steel, laser cut logo to front face, brushed finish process to main column, with back lit LED illumination. The header area was magnetised acrylic overlay securing printed POS. The unit accommodated 2 products in bespoke security - Handset & watch. The unit was robust and had to deter any possi....
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Objectives
The unit had to display the G3 Handset & the new G watch. Bespoke security solutions were required and developed, so the product could be interactive but remain secure, whilst remaining fully charged to allow the demo programs to roll all day. The unit was future-proofed by making the front face wit....
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Entry Title Logitech Tablet Displays
Category Consumer Electronics
Company Name Arken P-O-P Limited
Client Company Name Logitech Europe S.A
Entry Number 09-005
Year Entered 2015
Target Environment
The unit was to display Logitech’s differing and complex range of Tablet accessories within Consumer Electronic stores in the UK, Switzerland, Netherlands, Germany and France.
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Materials
-Powder coated mild steel -Digitally printed magnetic vinyl -CNC and heat bent acrylic and HIPS
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Objectives
Logitech was to strengthen and fortify their position as market leaders in Tablet Accessories across some major consumer electronics retailers in their top 5 countries. - The display was to provide stand out from the clutter of an already confusing sector. The client was very keen to see a design th....
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Entry Title Samsung Galaxy S6 Channel Highlighter
Category Consumer Electronics
Company Name Cheil Europe Limited
Client Company Name Samsung Electronics UK
Entry Number 09-006
Year Entered 2015
Target Environment
The highlighter was designed for the mobile communications and consumer electronics market and was deployed across a number of Samsung’s key retail channel partners, including Dixons Carphone, Three and EE.
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Materials
The unit was manufactured from/with: • Staron® solid surface – flat sheet and shaped, screen printed • Folded stainless steel, powder-coated • High density foam • Digitally printed adhesive matt vinyl • Steel cable • Plastic nylon thumb screws Construction process and method: • The main base of the ....
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Objectives
• To support the retail launch of Samsung’s revolutionary Galaxy S6 smart phones • To highlight the 2 form variants available in the range: ‘flat’ and ‘curved’ • To deliver a cost effective display that could be installed and merchandised by store staff rather than professional fitters • To provide ....
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