Entry Title |
Tesco Home Book Circular POS |
Category |
G.M & Non-Food - Permanent Display |
Company Name |
Augustus Martin Limited |
Client Company Name |
Tesco |
Entry Number |
05-007 |
Year Entered |
2015 |
Target Environment
Tesco, specifically the top performing stores. [More]
Materials
First the base section had to be designed to take the 150kgs of catalogues and the display that would sit on top, this was done using a mix of EB Flute/B Flute/2000mic Display Board/440mic PVC. Once the base was designed and approved the 3D department went through various design tweaks and testing t.... [More]
Objectives
The challenge set by the client was to design and produce a front of store display\catalogue dispensing unit to promote Tesco’s new summer Home Book catalogue. The unit had to look exceptional and stand out in-store, maximising the placing of the unit which was a high footfall area. The timescale an.... [More]
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