IN. Innovation Award

To return to view all award categories for this year, click here.

Entry Title	Sony Xperia Interactive Demo Bay
Category	IN. Innovation
Company Name	Alrec UK Limited
Client Company Name	Sony Mobile Communications
Year Entered	2014

Target Environment

Telco Channel, Phones 4 U stores across the UK
[More]

Materials

The units were produced from a mild steel framework and mdf construction cladded with matt black 10mm acrylic. Iconic Sony logos were laser cut from white opal acrylic and rear illuminated with cool white LED’s. Sony’s entertainment logos were colour....
[More]

Objectives

This display has been designed so that it fits seamlessly into the current wall bays within the retailer and Sony Mobile’s clear brand guidelines.In line with the design ethos provided by Iris, the unit had to look like a one piece construction to mi....
[More]

Entry Title	Merlin / Heinz Interactive Sauce Station
Category	IN. Innovation
Company Name	Clements Retail
Client Company Name	HJ Heinz
Year Entered	2014

Target Environment

Visitors (specifically children) and guests at selected Merlin hotels across the United Kingdom. The units were required at Legoland, Chessington, Alton Towers x 2, Warwick Castle and Thorpe Park as these venues have on site hotels.
[More]

Materials

Clements were able to utilise their skills integrating materials and various processes of manufacture: Base: CNC machined, MDF waterproof base with a vacuumed formed hi impact styrene outer skin with power socket to the rear. Main body: Mild steel ....
[More]

Objectives

The units have only be in situ for a few weeks, however, because the objectives were not sales/or revenue based, we have been able to obtain specific feedback from the clients based on the main objectve of creating an interactive experience: •The sau....
[More]

Entry Title	Gillette Barber's Chair
Category	IN. Innovation
Company Name	Communisis Plc
Client Company Name	P & G
Year Entered	2014

Target Environment

Key part of the store plan in Tesco across the month of November and the 'Movember' campaign - raising awareness amongst shoppers and store colleagues to the 'Movember appeal' and each pack receiving a double donation from Gillette to the appeal from....
[More]

Materials

Materials. All main supporting elements are produced in EB Flute with E Flute cladding to the outside. The curved edging strips are manufactured from 1100mic display board. Various product locators were supplied with some of the units which were made....
[More]

Objectives

This was a break through structure for P&G which could be reapplied to other categories and brands, including Oral B - becoming a dentist's chair, Max Factor - becoming a 'make-up artists' chair and Wella - becoming a 'salon' chair It was easily pack....
[More]

Entry Title	Panasonic Electric Shaver Water Wall
Category	IN. Innovation
Company Name	DirectionGroup Limited
Client Company Name	Panasonic UK
Year Entered	2014

Target Environment

Selfridges London Oxford Street ‘Male Grooming’ department
[More]

Materials

The Panasonic wet and dry electric shaver display was an 1800mm wide and 1850mm high free-standing water unit designed to generate maximum visual impact and encourage customer engagement and interaction. It was installed at the prestigious Oxford Str....
[More]

Objectives

In the UK, Panasonic are not perceived as a major brand in the electric shaver range and have little market share in this category. The key marketing objective was to create a wow experience and increase product awareness and understanding amongst Se....
[More]

Entry Title	Airwick National Parks
Category	IN. Innovation
Company Name	Display Creatives Ltd
Client Company Name	Reckitt Benckiser
Year Entered	2014

Target Environment

Tesco
[More]

Materials

2mm pre-screened styrene shelf tray with mag-taoe to base. Vinyl sticker to front face and injection moulded fragrance tester Pod on the right hand side, incorporating PVC graphic insert and impregnated fibrous scented pad.
[More]

Objectives

The display material was easy to install; a simple vacuum formed tray was designed to fit the shelf perfectly. With an elevated base, the shelf front could be increased marginally to allow more branding without obscuring the products. The flat tray c....
[More]

Entry Title	Counter Lottery Terminal
Category	IN. Innovation
Company Name	Fastrak Retail (UK) Ltd
Client Company Name	Camelot Group
Year Entered	2014

Target Environment

General grocery retail & Multiple retail and/or kiosk (counter top)
[More]

Materials

Materials: Injection Moulded Plastics: ABS Nylon SAN Polycarbonate Spring steel: 3 x steel springs Printed Circuit Board: Bespoke PCB to deliver power and data management including interface between Compact lottery Terminal (screen) WIFI router, self....
[More]

Objectives

The display is specifically designed to provide a solution to Scratch Card sales in locations that do not have a National Lottery Draw Terminal, this has allowed the breakthrough into new and alternative sales channels for the category.Additionally c....
[More]

Entry Title	Heineken Kick Game
Category	IN. Innovation
Company Name	Horizon Digital Print Solutions
Client Company Name	Heineken Ireland Ltd
Year Entered	2014

Target Environment

In 2013 the Heineken Cup final was held in Ireland. To celebrate this Heineken launched a multi-media campaign called ‘Get in the Game’ designed to bring the Heineken Cup experience from the pitch to fans’ mobile phones, computers and into pubs and h....
[More]

Materials

Technique: Kick digital Game - A specially developed Heineken Kick Game using exclusively licensed motion controlled, augmented reality technology from Pure Communications. It was built on Horizon's (exclusively licensed from Pure Communications)....
[More]

Objectives

Mainly targeted at Men - 18-34, the consumers were engaged by allowing them to actually become part of the Heineken Cup tournament and 'Get in the Game'. The game was set up in various pubs and venues and was designed to look like they were at the st....
[More]

Entry Title	UPC Experience Retail Centres Ireland
Category	IN. Innovation
Company Name	Irish International BBDO
Client Company Name	UPC
Year Entered	2014

Target Environment

UPC’s retail is run through concession stands and shop-in-shops with our retail partners: DID Electrical, Dixon Store Group (Curry’s and PC World) and Carphone Warehouse.
[More]

Materials

Each installation is bespoke, so choice of material can be dictated by weight bearing ability of walls, etc., but these give you an idea of the kind of materials deployed in each. ie: Video Wall = 2 meter tall back wall. Metal frame cladded with wood....
[More]

Objectives

This was a launch campaign for a ground breaking new service and bundle offer for UPC within a very mature and low interest market. We needed to ensure that there was rigor applied when developing the look and feel across all consumer touchpoints. •I....
[More]

Entry Title	HSBC Pop-up Treehouse
Category	IN. Innovation
Company Name	Marin's UK Limited
Client Company Name	HSBC Bank plc
Year Entered	2014

Target Environment

HSBC Holdings plc is a British multinational banking and financial services company headquartered 8 Canada Square in Canary Wharf, London. HSBC has around 7,200 offices in 85 countries and territories across Africa, Asia, Europe, North America and So....
[More]

Materials

The HSBC Pop-up Lamá Treehouse vision pushed Marin’s R&D capabilities to the limit with the most options applied to a single Lamá since the Lamá was invented. The challenge was to keep to the Marin’s mantra of ‘folds flat, ships easy and se....
[More]

Objectives

The HSBC Pop-up treehouse is a faithful interpretation of the iconic pink treehouse used in a popular HSBC's TV commercial for the autumn 2013 Mortgage campaign. It also linked directly with the point of sale posters featuring the both the treehouse ....
[More]

Entry Title	Samsung Interactive Screens
Category	IN. Innovation
Company Name	Mars London
Client Company Name	Samsung
Year Entered	2014

Target Environment

Tipped to be one of the biggest digital shopper roll-outs in the UK, this cutting-edge solution was delivered to major high street telecoms retailers to strengthen Samsung’s position as the number 1 smartphone manufacturer in the UK.
[More]

Materials

This campaign is the FIRST interactive experience of its kind to be delivered by a manufacturer in mobile retail; fueled by self-discovery, the interactive screens allow shoppers to explore the unique features of the latest Samsung devices using touc....
[More]

Objectives

Samsung’s market share in the UK has grown exponentially thanks to continuing innovation and leading-edge technology. In an extraordinarily competitive market place, the technology giant must remain on the front foot to maintain its booming presence ....
[More]

Entry Title	Dulux MixLab
Category	IN. Innovation
Company Name	Momentum Worldwide
Client Company Name	Akzo Nobel (Dulux)
Year Entered	2014

Target Environment

Conceptually, this project was designed to work across numerous retail environments from large retail outlets (DIY) to high street and leisure retailers including big brand ‘home stores’ and metro style supply outlets. The piece entered for this awar....
[More]

Materials

MDF back panels and base. Metalwork structure and doors. Illuminated header section – metal framework , flourescent tubes, opal acrylic fascia. Sub headers – laser cut metal framework with coloured acrylic wording – illuminated. Colour wall section t....
[More]

Objectives

Integration into advertising programme: The majority of Dulux’s ad programmes are designed to inspire consumers to decorate – whereas the role within the typical Dulux shopper journey that we were creating a solution for was the ‘facilitation’ proces....
[More]

Entry Title	Gillette Football Boot Quarter Pallet
Category	IN. Innovation
Company Name	Smurfit Kappa Display UK
Client Company Name	Communisis
Year Entered	2014

Target Environment

This unit was designed to go into the main multiple retailers and pharmacies.
[More]

Materials

Flatpacked FSDU constructed from EB flute corrugated materials, wrapped with litho printed solid board cladding to form the factice of a football boot. The unit was designed to travel direct to store in kit format and erected in-store by a merchandis....
[More]

Objectives

This unit creates an obvious cue and prompt in the instore environment of football and Gillette’s association with it. The unusual shape of the replica football boot creates disruption and instant recognition at the POP. The promotion is currently li....
[More]

Entry Title	Cadbury's Unwrap Gold Gondola
Category	IN. Innovation
Company Name	Smurfit Kappa Display UK
Client Company Name	Mondelez UK Ltd
Year Entered	2014

Target Environment

Forecourt – BP and convenience stores
[More]

Materials

The key feature of this unit is the use of interesting materials and LED lights creating both movement and reflection on this 3D header. The unwrapping of the product is demonstrated by the 3D standoff mirriboard. The use of the materials and 3D elem....
[More]

Objectives

The use of the innovative materials and lighting and the stand-off promotional message not only attracted the consumer to the pop but also clearly sold the promotion and increased sales . The Unwrap Gold promotion increased Mondelez International’s s....
[More]

Entry Title	Thanks for shopping at Tesco
Category	IN. Innovation
Company Name	Tesco Bank
Client Company Name	Tesco Bank
Year Entered	2014

Target Environment

[More]

Materials

[More]

Objectives

[More]

Entry Title	Audi quattro POS Installation
Category	IN. Innovation
Company Name	The Big Group Limited
Client Company Name	Audi UK
Year Entered	2014

Target Environment

Audi UK is part of German car manufacturing giant VAG. The brand has a reputation for technological innovation within the automotive sector. For their one hundred or so dealers in the UK, Audi UK wanted to produce a creative, in-store POS solution fo....
[More]

Materials

Audi's quattro concept led us to the idea of an interactive car plinth on which any of Audi’s quattro range could be displayed. The plinth was designed to appear to hover 5cm off the ground and incorporated large format vinyl print visuals, which ill....
[More]

Objectives

The quattro plinth activity was supported by email shots, direct marketing, website updates on Audi.co.uk and local and national press advertising. Audi UK also used the surface visuals in all of the assets for the above promotional activity. The ins....
[More]

Entry Title	Odeon Kids Mix
Category	IN. Innovation
Company Name	The Blue Stocking Company
Client Company Name	Odeon Cinemas Ltd.,
Year Entered	2014

Target Environment

Cinema - these items were specifically produced for Odeon to display Kids Mix products
[More]

Materials

Header cards - printed cardboard Woven baskets - these were chosen to given the impression of 'freshness' and to enhance the display of the products Wooden frame - to hold the baskets and the header cards All three parts assembled to create a tiered ....
[More]

Objectives

Kids Mix has delivered on its objectives and continues to grow the category. The major studio's are now using the Kids Mix vehicle to market up and coming films (example of advertising linked to Kids Mix included with Lego video) Sales of Kids Mix in....
[More]

Entry Title	Thomson Holiday Design Store
Category	IN. Innovation
Company Name	TUI Travel plc
Client Company Name	TUI Travel PLC
Year Entered	2014

What were the objectives behind the store concept?

THE BRIEF Thomson is on a journey of modernisation that is affecting every facet of our business. We continually invest in creating differentiated experiences, improving our aircraft fleet, our cruise ships and our overseas operation. Our websites ha....
[More]

How were the objectives met and what were the results?

PROBLEMS & CHALLENGES The main challenge for us was time. There was a lot of pressure to get the shop out from the senior management team before the end of our financial year (October). Although we’d been doing a lot of research in the background, th....
[More]