21. Multichannel and Campaign

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Entry Title	SAMSUNG OLED TV RETAIL EXECUTION
Category	21. Multichannel and Campaign
Company Name	Big Group Retail
Client Company Name	Samsung Electronics UK Ltd
Year Entered	2014

What was the entry's targeted retail environment

John Lewis Partnership (JLP) Department stores and independent electrical retailers across UK and Ireland. This covered 15 key JLP stores and a number of large independent department stores including Selfridges.
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What were the overall marketing objectives of the campaign?

To drive consumer awareness, supporting an exclusive launch of the Curved OLED Multi-view 3D TV, billed as one of the most important TV launches of the decade with breathtaking design and breakthrough technology. This launch would then lead the way f....
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In-store freestanding TV display plinthsMulti-view Glasses display stand with brochure holder incorporatedPrinted consumer brochureWindow and in-store displayOnline digital bannersOnline digital brand storesStore magazine advert Working within corpor....
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Entry Title	Mars Teasers Campaign
Category	21. Multichannel and Campaign
Company Name	DS Smith
Client Company Name	Masterfoods
Year Entered	2014

What was the entry's targeted retail environment

The promotional display solutions targeted convenience, independent as well as the major multiple retailers.
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What were the overall marketing objectives of the campaign?

Maltesers Teasers 2013 was the biggest singles launch in chocolate in 3 years!
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Activity included:•Supplier branded pre-launch mail out targeting shoppers•The One Feature •Magazine features•Six sheet posters•In aisle trials/sampling•Pre-filled POP and off fixture displays•Couponing at till•POS kits•On-line incentives•Social medi....
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Entry Title	Ordnance Survey Explore More Campaign
Category	21. Multichannel and Campaign
Company Name	HRG UK Limited
Client Company Name	Ordnance Survey
Year Entered	2014

What was the entry's targeted retail environment

The campaign was launched simultaneously across two major retail groups: WHSmith Formed in 1828 and today remaining a household name, WHSmith has over 600 stores on the high street and over 600 stores at airports, train stations, hospitals and motorw....
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What were the overall marketing objectives of the campaign?

>Background Famed as the maker of maps that dads wrestled with on the drive to summer holidays or the beloved, foldable travel bible of free-spirited ramblers, Ordnance Survey Leisure offers 650 different recreational and leisure maps - selling aroun....
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Ordnance Survey needed to leverage their ‘expertise’ and position of ‘confidence and authority’ to make map reading and the ultimate outdoor experience more accessible. A comprehensive multichannel campaign, including consumer press advertising, digi....
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Entry Title	Vaseline Spray and Go Launch
Category	21. Multichannel and Campaign
Company Name	Impact Creative Partnership Limited
Client Company Name	Unilever
Year Entered	2014

What was the entry's targeted retail environment

Vaseline Spray and Go is a revolutionary new product launch in skincare, the initial launch in July 2013 being awarded platinum status with exclusivity to Boots stores across the UK and ROI for its first 6 months. The launch encompassed a stretching ....
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What were the overall marketing objectives of the campaign?

The objective was to drive trial, awareness and repeat purchase of this revolutionary new technology in body moisturisers - a spray product that moisturises deeply and absorbs in seconds. Launching early summer, it targeted light body lotion users (t....
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Vaseline Spray and Go was a new product launch, initial launch being awarded platinum status with exclusivity to Boots stores across the UK and ROI for its first 6 months. The launch encompassed a stretching and comprehensive 360 degree plan across o....
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Entry Title	Compressed Conversion Campaign
Category	21. Multichannel and Campaign
Company Name	InContrast/STI Line
Client Company Name	Unilever UK
Year Entered	2014

What was the entry's targeted retail environment

High Street – Boots and Superdrug, in the front of store event space or the deodorant aisle.
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What were the overall marketing objectives of the campaign?

Campaign Brief: To create a campaign, leading with Sure, that brings to life year 2 of the Compressed launch. Showcase the male and female Compressed deodorant range (including Dove, Lynx and Vaseline) and educate shoppers about its benefits, to driv....
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Multichannel TV, outdoor, digital and instore campaign: Experiential activity was run in select Boots and Superdrug with Brand Ambassadors to engage with, educate and sell to shoppers on one, two or three Saturdays. POP kits designed to communicate k....
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Entry Title	Kiss Me Im Irish
Category	21. Multichannel and Campaign
Company Name	Irish International BBDO
Client Company Name	Mars Ireland
Year Entered	2014

What was the entry's targeted retail environment

The M&M’s ‘Kiss Me I’m Irish’ campaign was sited in impulse, grocery, forecourt and cash and carry retail channels throughout Ireland in March 2013 to celebrate St Patrick’s Day.
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What were the overall marketing objectives of the campaign?

M&M’s is the biggest chocolate brand in the world and has massive growth potential in the Irish market. They have achieved great success through promotional activations in Ireland over the past number of years but for 2013 wanted to set the bar even ....
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M&M’s ‘Kiss Me I’m Irish’ was a hugely successful fully integrated campaign starting from the shop floor out. The M&M’s Ms. Green character was launched for the first time in the Irish market to mark the biggest event on the Irish calendar - St Patri....
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Entry Title	M&M's Wanted
Category	21. Multichannel and Campaign
Company Name	Irish International BBDO
Client Company Name	Mars Chocolate Continental Europe
Year Entered	2014

What was the entry's targeted retail environment

The M&M’s ‘Wanted’ campaign was sited in impulse, grocery, hypermarkets, forecourt and cash and carry channels throughout 22 European countries in 2013. Due to the scale of the campaign, flexibility and a modular campaign solution incorporating many ....
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What were the overall marketing objectives of the campaign?

M&M’s is the biggest chocolate brand in the world and has massive potential to grow even further in the European market. Equity building campaigns such as the through the line ‘Wanted’ campaign form part of the building blocks for this growth target.....
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M&M’s ‘Wanted’ was a hugely successful campaign starting from the shop floor out. Every part of the campaign was integrated and came from the story that Red & Yellow are so irresistible they have gone on the run to avoid being eaten by consumers all ....
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Entry Title	Whiskas and WWF Campaign
Category	21. Multichannel and Campaign
Company Name	Juice Creative Design Ltd
Client Company Name	Mars Petcare UK
Year Entered	2014

What was the entry's targeted retail environment

The main target retail environment was major Grocery accounts with significant presence in Convenience, Pet Specialist and Cash & Carry outlets. This meant that each designed element not only had to comply with strict account criteria in the Multiple....
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What were the overall marketing objectives of the campaign?

Bringing to life in store the Whiskas-WWF partnership campaign - THE BIGGEST in-store Whiskas brand activation of 2013 by 1 - step-changing points of interruption(quality and quantity) 2 - driving awareness of the partnership in-store 3 - driving con....
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The copy on the pack was: Every special Whiskas® pack purchased will contribute towards raising £500,000* to help protect the future of one of the worlds’s largest cats. Thank you for choosing this pack. So it was simple, we needed to motivate the co....
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Entry Title	Burtons Fish'n'Chips Launch
Category	21. Multichannel and Campaign
Company Name	Juice Creative Design Ltd
Client Company Name	Burtons Biscuit Company
Year Entered	2014

What was the entry's targeted retail environment

In January 2014 the product was launched as an exclusive in Asda. This was then swiftly followed by a campaign across other major retailers and channels.
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What were the overall marketing objectives of the campaign?

Having won a competitive creative pitch, Juice Creative took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. Ultimately this campaign was designed to help re-establish Burtons Biscuits in the savoury bisc....
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To deliver against the objective of generating excitement in store Juice created a suite of mouth-watering in-store promotion and display items – – all designed to catch the eye and shout out the irresistible message: “They’re Back!” They designed ....
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Entry Title	Sure Limited Edition Campaign
Category	21. Multichannel and Campaign
Company Name	StormDFX Ltd
Client Company Name	Unilever UK Ltd
Year Entered	2014

What was the entry's targeted retail environment

The target retail environment for this campaign was High Street and Shopping centre. Only Boots had the scale and footfall to support the launch of the Limited Edition Sure Lotus Formula 1 Team deodorant and because of the fabulous range of store env....
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What were the overall marketing objectives of the campaign?

We were appointed by the Shopper Marketing Team to meet a very clear objective: to design a scalable in store Sure Men Lotus Team F1 Limited Edition POS kit to be used by the Sure F1 ambassadors on demo days and to include a stock holding unit that c....
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Creative concepts were produced that wowed both the brand and retailer. Then significant development time was spent to ensure this unique in-store proposition was accurately and seamlessly brought to life over a four-week period with selected weekend....
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Entry Title	Nivea Cellular Launch Campaign
Category	21. Multichannel and Campaign
Company Name	StormDFX Ltd
Client Company Name	Beiersdorf UK Ltd
Year Entered	2014

What was the entry's targeted retail environment

The target retail environment for this campaign was High Street and out of town shopping centres. As Boots is a leading retailer for premium skincare, NPD and product innovation and has retail locations in all of the preferred environments, it was th....
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What were the overall marketing objectives of the campaign?

Paddy Carmody outlines the marketing objectives as follows: "We had already launched this range in other markets e.g. Germany and our CELLular model tested extremely well. We wanted to ensure that we hero’d our model as much as possible while bringin....
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Involving the retailer at an early stage was a winning strategy and as a result multiple in store channels were agreed and backed up by strong out of store media forming a closed loop shopper journey and world class through the line campaign. We prod....
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Entry Title	Thomson Integrated Holiday Scrapbook Campaign
Category	21. Multichannel and Campaign
Company Name	TUI Travel PLC
Client Company Name	TUI Travel PLC
Year Entered	2014

What was the entry's targeted retail environment

The windows of Thomson’s UK high street travel shops, of which there were 670 at the time of the campaign launch. Thomson is owned by TUI Travel PLC.
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What were the overall marketing objectives of the campaign?

After the success of our last integrated campaign, we wanted to continue to tie in our retail windows with our Simon the Ogre TV and wider brand campaign to maximise the benefits of the ATL spend and drive customer recognition and engagement with our....
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•In store POS (across both print and digital)•Social Media•Online Display•EmailWe ran a Facebook promotion inviting customers to upload their child’s drawing of their favourite holiday moment via a specially designed app that provided customers with ....
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