20. Shop in Shop

To return to view all award categories for this year, click here.

Entry Title	Sony Consumer Electronics Park Cameras
Category	20. Shop in Shop
Company Name	Alrec UK Limited
Client Company Name	Sony Consumer Electronics Europe (UK)
Year Entered	2014

What were the objectives behind the store concept?

Sony was supporting one of its key Independent retail clients who have 2 stores which are used as showcasing destinations to support the retailer’s online business. The objective was to create a dedicated, stand out, Sony experiential centre of excel....
[More]

How were the objectives met and what were the results?

The first store at Burgess Hill was installed to coincide with the annual Photography fair that is run by the store and attended by international specialists and enthusiasts. As this is a showroom destination it is important that the SIS delivers fir....
[More]

Entry Title	WIlliam Grant & Sons Scandlines Bordershop
Category	20. Shop in Shop
Company Name	HRG UK Limited
Client Company Name	William Grant
Year Entered	2014

What were the objectives behind the store concept?

>Background: Established in 1887, our client William Grant & Sons is a family-owned premium spirits company, with a portfolio of award-winning brands that are enjoyed worldwide. It was the dream of William Grant to make the ‘best dram in the valley’ ....
[More]

How were the objectives met and what were the results?

We created an exciting and inviting ‘Whisky corner’ offering customers a unique shopping experience to any that would have been experienced before at other Bordershops. The overall feeling for the space was a relaxing environment for the shopper to v....
[More]

Entry Title	Karcher Shop-In-Shop
Category	20. Shop in Shop
Company Name	Octopos Limited
Client Company Name	Karcher (UK) Ltd
Year Entered	2014

What were the objectives behind the store concept?

Homebase tasked Karcher to develop an allocated area within their revitalised 'Proposition Stores' to effectively 'showcase' the Karcher brand and its world leading pressure washer and window vac products, with the first store to be installed being W....
[More]

How were the objectives met and what were the results?

One of the key challenges of the project was to encompass various different elements within the allocated 3m x 3m area, these being a window vac (WV) demo area, pressure washer demo area, touchscreen providing interactive product information, product....
[More]

Entry Title	Samung Experience Zone - New Malden
Category	20. Shop in Shop
Company Name	WSG Interior Systems Ltd
Client Company Name	Cheil Europe Ltd
Year Entered	2014

What were the objectives behind the store concept?

Background:Dixons Retail plc is Europe's largest specialist electrical retailing and services company. Through their Currys/PC World stores they aim to bring the latest technology to their customers at the best prices, combined with great advice and ....
[More]

How were the objectives met and what were the results?

Constraints, problems or challenges:Due to the Currys’ peak shutdown period timescales on the project were tight, the zone was delivered in 8 weeks from concept to completionA number of new technologies and interactive touch points were developed to ....
[More]

Entry Title	Samsung Dixons Retail SIS
Category	20. Shop in Shop
Company Name	WSG Interior Systems Ltd
Client Company Name	Cheil Europe Ltd
Year Entered	2014

What were the objectives behind the store concept?

How were the objectives met and what were the results?

We applied a stunning combination of high quality and unique finishes within the design, to first compliment Samsung’s global brand guidelines and then achieve the beautifully premium aesthetic that Samsung wanted the space to project to shoppers wit....
[More]