19. Flagship & Store

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Entry Title	Ford Showroom Upgrade
Category	19. Flagship & Store
Company Name	APS Group
Client Company Name	Ford Motor Company Ltd.
Year Entered	2014

What were the objectives behind the store concept?

Background: Ford Motor Company is a global car manufacturer founded in 1903 operating wholly owned and franchised dealerships in thousands of locations around the world. APS Group was tasked with facilitating a premium showroom upgrade programme ac....
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How were the objectives met and what were the results?

Ford has a design agency in place that worked with APS Group to develop four ‘zones’ consistent in each showroom that will guide the customer through the decision-making process. These include a ‘Hello’ area as customers enter the showroom; a ‘Disc....
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Entry Title	The Perfume Shop Re-Design
Category	19. Flagship & Store
Company Name	Arken P-O-P Limited
Client Company Name	The Perfume Shop (Part of the A.S Watson Group)
Year Entered	2014

What were the objectives behind the store concept?

The Perfume shop ‘TPS’ was trialing a major departure from their traditional retail strategy. Previously all sales were ‘assisted’ with all products being displayed behind counters, for assisted sale only (completely inaccessible for shopper selectio....
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How were the objectives met and what were the results?

1.The key design objective was to create an ‘open-sell’ store concept. The store needed to be more youthful in design and have a more premium feel to the previous store formats. The next-generation retail concept provides a more intimate brand experi....
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Entry Title	Argos
Category	19. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	Home Retail Group – Argos
Year Entered	2014

What were the objectives behind the store concept?

Argos approached us to pitch for an exciting project that would change the landscape of high street retail. The brief was to create a digital store of the future, and the idea was to build a seamless, integrated customer journey like no other in the ....
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How were the objectives met and what were the results?

In order to improve Argos’ digital credentials and create a better shopping experience we brought in ‘Fast Track’, a new customer journey, and revised how customers browse in store. Fast Track allows the customer to buy online, at home or on the move....
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Entry Title	American Golf
Category	19. Flagship & Store
Company Name	HMY UK
Client Company Name	American Golf
Year Entered	2014

What were the objectives behind the store concept?

American Golf is one of Europe’s leading specialist golf equipment retailers with in excess of 100 stores nationwide. They carry many of the major specialist golfing brands including Nike Golf, Ping, Aquascutum Golf, Taylor Made, Lyle & Scott and man....
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How were the objectives met and what were the results?

From the outset HMY Radford deployed our considerable experience to select standard components from our portfolio of equipment to form the base skeleton of the fixtures within store. Using this method would keep costs to a minimum and speed up the ....
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Entry Title	Tesco GM Non-food
Category	19. Flagship & Store
Company Name	HMY UK
Client Company Name	Tesco Stores Ltd
Year Entered	2014

What were the objectives behind the store concept?

With on-line shopping becoming increasingly popular, the key objective of the brief was to revitalise and reposition Tesco’s general merchandise offer and entice the customers back into the stores. The strategy was to make the large format stores int....
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How were the objectives met and what were the results?

The main challenge of the project was to meet the high expectations of a very creative design consultancy, while also meeting the functional needs of a supermarket environment while delivering on budget and on time. Standard gondolas were replaced wi....
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Entry Title	H&M London Fashion Week
Category	19. Flagship & Store
Company Name	SMP Group
Client Company Name	H & M HENNES & MAURITZ UK.
Year Entered	2014

What were the objectives behind the store concept?

London Fashion Week brings with it not only numerous catwalk shows and an intensified interest in the fashion world, it also brings large numbers of fashionistas to London and as such all of the main stores want theirs to stand out and be noticed by ....
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How were the objectives met and what were the results?

To become more involved in LFW H&M worked with four different fashion bloggers who would be attending the shows and had large number of followers. Marking the collaboration of the bloggers effectively blogging on behalf of H&M, they each got a spot i....
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Entry Title	H&M Isabel Marant Collection
Category	19. Flagship & Store
Company Name	SMP Group
Client Company Name	H & M HENNES & MAURITZ UK.
Year Entered	2014

What were the objectives behind the store concept?

H&M are known for their designer collaborations and in early 2014 they launched their Isabel Marant collection. For the London launch, H&M wanted to transform their Regent Street store for the press launch on the evening prior to general release. Pre....
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How were the objectives met and what were the results?

With only eleven days from the initial client meeting until the launch night the deadlines were very tight but Breed came up with a concept that suited not only to H&M but the Isabel Marant collection. In those eleven days the concept was designed,....
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Entry Title	Telefonica UK Store Refit Program
Category	19. Flagship & Store
Company Name	Solutions Diverse Ltd
Client Company Name	O2 Telefonica UK Ltd
Year Entered	2014

What were the objectives behind the store concept?

Leading telecommunications retailer O2 (Telfonica UK) came to Solutions Diverse with a clear goal to set themselves apart in terms of retail space in what is a competitive & innovative market. The new store concept visuals (Produced by Fourmation L....
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How were the objectives met and what were the results?

With minimum downtime of any retail refit being paramount we pride ourselves on speed and efficiency of installation. The tight program required us to work closely with multiple contractors while store's were closed for refit. Working to 'just in tim....
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Entry Title	Thomson Holiday Design Store
Category	19. Flagship & Store
Company Name	TUI Travel plc
Client Company Name	TUI Travel PLC
Year Entered	2014

What were the objectives behind the store concept?

THE BRIEF Thomson is on a journey of modernisation that is affecting every facet of our business. We continually invest in creating differentiated experiences, improving our aircraft fleet, our cruise ships and our overseas operation. Our websites ha....
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How were the objectives met and what were the results?

PROBLEMS & CHALLENGES The main challenge for us was time. There was a lot of pressure to get the shop out from the senior management team before the end of our financial year (October). Although we’d been doing a lot of research in the background, th....
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Entry Title	Samsung Three Maidenhead Concept Store
Category	19. Flagship & Store
Company Name	WSG Interior Systems Ltd
Client Company Name	Cheil Europe Ltd
Year Entered	2014

What were the objectives behind the store concept?

Background:Three are champions of mobile internet and connected living. They have over 230 stores nationwide and are committed to driving competition within the industry and delivering great offers and value for money to their customers.Samsung are o....
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How were the objectives met and what were the results?

Design approach - What makes it original and stand out and how did it achieved its objectives:The zone used a palette of premium materials and colourways befitting of a market leading brand. Due to the multipurpose use of the store, guidelines for ea....
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