Entry Title |
HSBC Pop-up Treehouse |
Category |
15. Stationery, Office Supplies, Financial and Other Services |
Company Name |
Marin's UK Limited |
Client Company Name |
HSBC Bank plc |
Year Entered |
2014 |
Target Environment
HSBC Holdings plc is a British multinational banking and financial services company headquartered 8 Canada Square in Canary Wharf, London. HSBC has around 7,200 offices in 85 countries and territories across Africa, Asia, Europe, North America and So.... [More]
Materials
The HSBC Pop-up Lamá Treehouse vision pushed Marin’s R&D capabilities to the limit with the most options applied to a single Lamá since the Lamá was invented. The challenge was to keep to the Marin’s mantra of ‘folds flat, ships easy and se.... [More]
Objectives
The HSBC Pop-up treehouse is a faithful interpretation of the iconic pink treehouse used in a popular HSBC's TV commercial for the autumn 2013 Mortgage campaign. It also linked directly with the point of sale posters featuring the both the treehouse .... [More]
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