14. Pharmacy

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Entry Title	Colgate MaxWhite One Launch Tray
Category	14. Pharmacy
Company Name
Client Company Name	Colgate Palmolive
Year Entered	2014

Target Environment

The POS tray would support the launch of Colgate’s new whitening toothpaste, MaxWhite ONE Optic, within category in grocery retailer Asda.
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Materials

We were asked to consider using lighting effects and different materials to give a premium look, and achieve standout on shelf. The final vacuum-formed HIPS tray included the following materials in its construction, delivering on the clients requirem....
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Objectives

The launch of this exciting product had been promoted through an editorial campaign targeting fashion conscious women through key lifestyle and fashion publications in New! Magazine and OK! as well as a competition within Asda’s in-house magazine, du....
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Entry Title	Oral-B Black FSDU
Category	14. Pharmacy
Company Name	Communisis Plc
Client Company Name	P & G
Year Entered	2014

Target Environment

This was a New Product NPD launch of a Premium Limited edition Toothbrush for Christmas was exclusively sold in Boots ( Professional Care Version) and in Tesco ( TriZone Brush Version)
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Materials

Materials.The main structure of the unit which includes the back, shelves and centre column is produced in EB flute, with the curved wrap and lug on tooth brush in E Flute.A top panel in 2000mic display board was used to neatly finish off the display....
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Objectives

Awareness via standout instore - the exclusive limited edition Black 5000 launch had limited media support ( digital & print only) and thus instore was THE key area to drive awareness. The unique shape of the unit and print design enabled P&G to fulf....
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Entry Title	MegaRed
Category	14. Pharmacy
Company Name	Creo
Client Company Name	Reckitt Benckiser
Year Entered	2014

Target Environment

Relevant healthcare retailers including Boots, Tesco, Sainsbury, Morrison’s and Independent Pharmacies.
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Materials

150gsm/150TT 150WT EB Flute with 1,200mic white lined greyboard cladding. 4 colour litho print.
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Objectives

A full 360 campaign included a TV advert fronted by Brand Ambassador Gaby Logan, radio, press and PR alongside sampling activity and it was key for the activity to be instantly recognisable in-store.The key to direct and instant messaging was communi....
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Entry Title	Nytol Mid Gondola
Category	14. Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Omega Pharma UK Ltd
Year Entered	2014

Target Environment

BOOTS
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Materials

To adhere to Boots guidelines the tray had to be produced in card, A digitally printed display board graphic was attached to an E flute corrugated inner construction of tray. The tray had a raised platform behind the front die cut graphic where digit....
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Objectives

To achieve the objective, the highest ever media spend of £1.3m was placed behind Nytol in 2013 to drive back consumer awareness of the overall category & brand. The media support incorporated a strong TV & Online campaign, featuring the Nytol charac....
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Entry Title	Bepanthen Hot Spot
Category	14. Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Bayer PLC
Year Entered	2014

Target Environment

ASDA
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Materials

The 30g product must be displayed horizontally for stability, however in this orientation single height facings do not provide sufficient visibility, the result, a flat, bland tray lacking impact and visibility. A Multi-tiered tray would significantl....
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Objectives

The overall brand objective is to increase penetration of Bepanthen by motivating first time mums/ mums-to-be to make it their 1st choice as the trusted specialist protection brand that will help them to do their best to care for their baby’s skin. T....
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Entry Title	Rennie IQM
Category	14. Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Bayer PLC
Year Entered	2014

Target Environment

BOOTS
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Materials

A digitally printed display board shroud enclosed an E flute corrugated inner construction.
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Objectives

A digitally printed display board shroud enclosed an E flute corrugated inner construction. Due to the shallow depth of the fixture the display was tiered, this doubled the possible load-up within the footprint. This display was unique for two reason....
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Entry Title	Scholl Footzone - Independent Pharmacy
Category	14. Pharmacy
Company Name	Display Creatives Ltd
Client Company Name	Reckitt Benckiser
Year Entered	2014

Target Environment

Independent Pharmacy
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Materials

ABS injection mouldings Styrene extrusion Card inserts Magnetic tape
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Objectives

Display material was commissioned for the independent pharmacy sector. Due to the almost unlimited variety of shop fittings within these stores, the material needed to be easy to fit and flexible to offer RB the greatest distribution opportunity. A d....
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Entry Title	XLS Medical Morrison's FSDU
Category	14. Pharmacy
Company Name	HRG UK Limited
Client Company Name	Omega Pharma
Year Entered	2014

Target Environment

Morrisons Supermarket Morrisons is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. Until 2004, Morrisons store locations were primarily focused in the north of England, but with the ....
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Materials

Materials: >eb flute corrugated board >1250mic display board Leaflet Production process: >Main body and shelves printed in one colour on one side >Dividers and inner base unprinted and punched >Header/sides/kicker/divider and shelf fronts digitally p....
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Objectives

> Background: Omega Pharma is a leading over the counter pharmaceutical company whose aim is to become the world’s leading OTC medicine supplier, with over 90% of their sales coming from Western Europe they are continuing to launch products and brand....
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Entry Title	Solpadeine CTU in Boots
Category	14. Pharmacy
Company Name	HRG UK Limited
Client Company Name	Omega Pharma Ltd
Year Entered	2014

Target Environment

Boots UK Formed in 1849, Boots UK Limited is the UK’s leading pharmacy-led health and beauty retailer. Their purpose is to help customers look and feel better than they ever thought possible. The retailer has close to 2,500 stores in the UK and Repub....
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Materials

Materials: >Stock red 2mm HIPS vacuum formed base with underforming >Bonded in clear acrylic lens front sides and shelf >heat bent red profiled header to the top D/S taped into place Production process: >Command strips applied to base >Top vinyl grap....
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Objectives

> Background: Omega Pharma is a leading over the counter (OTC) pharmaceutical company whose aim is to become the world’s leading over-the-counter medicine supplier. As part of their growth strategy they are also aiming to raise awareness of their cur....
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Entry Title	Eucerin Permanent Middle Cube
Category	14. Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Beiersdorf UK Ltd
Year Entered	2014

Target Environment

Independent Pharmacies
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Materials

•Metal Header with LED illumination •Acrylic fabricated Illuminated shelf with inset LED’s •Acrylic fabricated screen printed shelf front with hidden metal bar. •Tester cubes fabricated from white matt acrylic also contains strong magnets to attach t....
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Objectives

Our solution was to clad the existing stores shelves with the new merchandising solution which comprised of the following items: •Illuminated shelves, these sit on top of the exiting Pharmacy shelf and create a new clean, bright finish. Up lighting t....
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Entry Title	Eucerin Permanent FSDU
Category	14. Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Beiersdorf UK Ltd
Year Entered	2014

Target Environment

Independent Pharmacies
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Materials

The unit is manufactured mainly from metal as the unit needed to strong enough to be a permanent piece of store equipment and be durable enough to be re used. There are card graphics which can easily be replaced for future brand launches and easily r....
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Objectives

Pivotal designed its unit to mimic how the larger wall bays looked for Eucerin making sure that the same brand look and feel was consistent instore. From previous shopper Insights we knew that easy communication for the shopper to find products for....
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Entry Title	Eucerin AtoControl Launch
Category	14. Pharmacy
Company Name	Pivotal Retail Marketing Limited
Client Company Name	Beiersdorf UK Ltd
Year Entered	2014

Target Environment

Independent high street pharmacy chains along with Boots and Lloyds Pharmacy stores. To drive awareness and sales of a new skincare product range Eucerin AtoControl for Dry & Irritated skin. Eucerin is one of the UK’s leading healthy skincare brands ....
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Materials

Design:Created an eye-catching shape of display to replicate and reinforce all of the pack’s shapes. Used open floating shelves to ensure the product was visible from both the front and sides.Key products were supported with the relevant testers.Key ....
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Objectives

Client quote “The AtoControl POS had very strong standout and clearly communicated the USP of the new Eucerin AtoControl range while also staying true to the brand and ensuring the products appeared professional, medical and credible. Our objective t....
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Entry Title	Scholl Velvet Smooth
Category	14. Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser
Year Entered	2014

Target Environment

Pharmacies nationwide in Ireland including multiples and independents.
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Materials

Main Body was constructed on 16mm Falcon Board. Shelf inserts to create the curve were cut on d/w flute board. All inserts and the shelf wraps were produced on e flute corrugated board. The combination of falcon board and e flute corrugated board all....
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Objectives

The comments below are the clients comments on the campaign The Scholl Velvet Smooth Express Pedi perfectly blends in store with the above the line advertising campaign. Using the same Key visual, Single Minded Message ‘Perfectly Pedicured Feet at yo....
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Entry Title	Nurofen For Children FSDU
Category	14. Pharmacy
Company Name	Print and Display T/A P+D
Client Company Name	Reckitt Benckiser Ireland
Year Entered	2014

Target Environment

Nationwide Pharmacies including multiples and independents
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Materials

EE corrugated board. 440 mic PVC. E flute corrugated board. All elements printed digitally full colour and gloss UV varnished. Elements cut to shape glued and bagged with assembly instructions for merchandising.
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Objectives

The graphics on the unit ties perfectly in with all other elements produced on the campaign such as above the line and below the line advertising. Two challenges of the unit were in Ireland Nurofen for Children is an over the counter product. The cli....
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