12. Fragrance & Cosmetics - Temporary Display

Entry Title Honey by Marc Jacobs Glorifier Category 12. Fragrance & Cosmetics - Temporary Display Company Name Client Company Name Coty Prestige Year Entered 2014 Target Environment Honey by Marc Jacobs launched nationally on the 24th July 2013. To support the launch, we created an on counter glorifier within health & beauty retailer, Boots. [More] Materials The display was made using fabricated 3 mm white acrylic with fabricated circular plinth printed in yellow and yellow and white polka dotted skirt that also featured decorative acrylic bees mounted on 6 supported wires. In addition, a security tether.... [More] Objectives The POS display helped to successfully reinforce brand awareness and shopper recall instore on a local level which had created by the ‘Buzz’ in national PR media - including coverage in glossy fashion magazines such as Cosmopolitan and Vogue - a loca.... [More]

Entry Title Bourjois Christmas FSDU Promotion Category 12. Fragrance & Cosmetics - Temporary Display Company Name Client Company Name Bourjois Year Entered 2014 Target Environment Health & Beauty retailer Boots was the target environment for this exclusive Gift with Purchase (GWP) in aisle Bourjois Christmas promotion. [More] Materials The main focal point of the Bourjois Christmas promotional display – the ‘snow globe’ – was vacuum formed in clear 1.4mm PETG, with backing card stickers and sample products then affixed through a careful hand finishing process. The carcass of the FS.... [More] Objectives The display placed a strong focus on GWP throughout the heart of display, with GWP occupying the entire first shelf of the FSDU and maintaining a presence in the centre of each subsequent shelf to maximise impact. Those products included within the p.... [More]

Entry Title Revlon Colorburst Category 12. Fragrance & Cosmetics - Temporary Display Company Name Creo Client Company Name Revlon Year Entered 2014 Target Environment Boots the Chemist and Superdrug Self Selection. [More] Materials 185KG/175KW EB Doublewall 170gsm White Art mounted to 1,250mic Display Board 2,000mic Display Board 600mic Gemini Twin Coated FBB [More] Objectives The hotspot and FSDU went live in Boots P12, 1 month prior to the ATL launch. They were then re-run in P13/Event 3 to support the ATL. The marketing campaign included:- TV media: 200 TVRs- Print media: Consecutive RHP SP in leading women’s titles- Di.... [More]

Entry Title Beyonce Rise Launch Category 12. Fragrance & Cosmetics - Temporary Display Company Name Imagine POS UK Limited Client Company Name Coty UK Ltd Year Entered 2014 Target Environment Exclusive to Superdrug the Beyonce Rise Launch was present in Superdrug stores across the country. In addition the launch was supported through various retail channels including: Print: ­ Superdrug Exclusive tagged print coverage Investment: £150,000.... [More] Materials Cardboard (Screen Printed) Mirror Styrene (Fabricated) Foamex [More] Objectives Appealing to a broad audience Coty Beauty set out to achieve a fully integrated campaign using all the channels outlined earlier - so the consumer had several opportunities to interact with and share reference to the brand. Sales data for 5th Feb ­ 2.... [More]

Entry Title John Varvatos Artisan Black Launch Category 12. Fragrance & Cosmetics - Temporary Display Company Name Imagine POS UK Limited Client Company Name Elizabeth Arden Year Entered 2014 Target Environment John Varvatos is Exclusive to Debenhams in the UK [More] Materials Materials: MDF Pressed brick effect, acrylic, aluminium, LED battery powered lighting (sites only) Construction: The majority of the build was joinery finished with spray and aluminium frame detailing The philosophy of the brand is 'the art of craftm.... [More] Objectives Working hand in hand with the global brand, PR and Online we executed a creative design which answered a number of brief objectives. Within the display it promoted a gift with purchase, introduced a new face of the brand and contained a campaign to i.... [More]

Entry Title Rimmel Rita Ora Boots FSDU Category 12. Fragrance & Cosmetics - Temporary Display Company Name Impact Creative Partnership Limited Client Company Name Coty Inc Year Entered 2014 Target Environment Consumer aged 16-24 [More] Materials Internal back, sides and shelves die cut from unprinted EB flute. Internal ladders and shelf supports die cut from 2000 micron white lined grey board, 3D product factice lithographic printed 4 colour process plus machine seal onto 500 micron folding .... [More] Objectives The POS was hugely integrated into a media campaign and the total investment in media was £2m across:TV - (link to advert) https://www.youtube.com/watch?v=RO5VgyK-slwVideo on demandDigitalPrintRadio Out of homeThe value sales for P1 promotional perio.... [More]

Entry Title MaxFactor Excess Volume Mascara Category 12. Fragrance & Cosmetics - Temporary Display Company Name InContrast/STI Line Client Company Name Procter & Gamble Year Entered 2014 Target Environment High Street - Superdrug stores, in FSU2 location. [More] Materials Premium material mix used to create the right look: •420mic silver Mirriboard clads display backwall (front/sides) & inside brush showcase •500mic folding box board for cladding giant 3D factise •1.2 white-lined greyboard for brush showcase, exterior.... [More] Objectives ‘The mascara launch grew our total Max Factor business by 7% during this period, which is a fantastic achievement.’ Procter & Gamble. 'The beautiful, bespoke display captured the essence of the brand using high quality materials and construction, cre.... [More]