8. Fashion, Personal Products & Accessories

Entry Title Tritton Gaming Headphone Display Category 8. Fashion, Personal Products & Accessories Company Name Client Company Name Mad Catz INC Year Entered 2014 Target Environment Mad Catz INC required a flexible solution that could be adapted to work as a wall mounted or on counter/shelf mounted solution to display there core TRITTON gaming headphones range within UK and International electrical, computing and gaming stores. [More] Materials The materials of the Tritton solution consisted on the following: Structure CNC machined MDF sub frame machined and heat bent 3mm Orange acrylic over clad machined 4mm black acrylic over clad machined and heat bent 3mm white acrylic over clad Vinyl l.... [More] Objectives Mad Catz undertook an increase in social media activity in order to create a much stronger awareness with the serious gamer. This, linked to the in-store activity delivered a strategy that was targeted at the core user as well as the ability for the .... [More]

Entry Title Net-a-Porter Display Cabinet Category 8. Fashion, Personal Products & Accessories Company Name InContrast/STI Line Client Company Name NET-A-PORTER Group Limited Year Entered 2014 Target Environment UK: High street and grocery multiples: Tesco, Sainsburys, Marks & Spencer, WH Smiths Travel and Easons. Also selected independent stores. Temporary cabinet placement was agreed for the first 3 weeks of launch. International: Multiples and independent.... [More] Materials Display has a strong EB flute core. UV-varnished, brilliant white E flute runs down the inside of the cabinet to the floor, with UV-varnished black E flute covering the outside. Two heat bent 4mm clear acrylic shelves, running the full width of the d.... [More] Objectives Integration into retail marketing campaign: 1. The display captured the PORTER brand personality and values – unique, luxury, prestige – to appeal to female luxury fashion buyers and really stand out in store and drive impulse purchase. The clear bra.... [More]

Entry Title Footlocker Adidas Paper Plane Display Category 8. Fashion, Personal Products & Accessories Company Name Simpson Group Client Company Name Footlocker Year Entered 2014 Target Environment Footlocker Stores – Window/Internal [More] Materials Main unit and shelves: NE FlutePlanes: 340 micron FFBWobbler arms: 440 micron Clear PVC [More] Objectives The display was designed from the ground up to be delivered flat packed and easy to assemble by shop staff. Simple slot-in construction was used, and a diagram of the finished display was provided to show which planes were to be placed where.Each sto.... [More]

Entry Title #HMLoves Launch Category 8. Fashion, Personal Products & Accessories Company Name SMP Group Client Company Name H&M Year Entered 2014 Target Environment H&M are one of the UK's most popular fashion retailers. [More] Materials - Window Streamer. Material - Penstick. - A4 Foamex Hangtags. Material - 3mm Foamex (SMP to print on 350mic FBB) PPFS are mounting to 3mm Foamex 1 / side - A5 Foamex Hangtags. Material - 3mm Foamex (SMP to print on 350mic FBB) PPFS are mounting t.... [More] Objectives H&M wanted to launch #HMLoves in their stores across the UK & ROI with a special focus on the Oxford Circus store. This included an internal launch for H&M team members, a social media campaign and a full suite of POS. Having worked with both SMP a.... [More]

Entry Title M&S Footwear - Various Items Category 8. Fashion, Personal Products & Accessories Company Name TPS Visual Communications Limited Client Company Name Marks & Spencer Year Entered 2014 Target Environment The whole footwear area in Marks and Spencer was redesigned to enable customers to recognise sizes and brands easier and for the store to manage this area better Shoes and boots were taken off of standard gondolas and placed onto island units and ang.... [More] Materials Materials used were metallic sprayed chunky acrylic; 3D lasered acrylic lettering and printed vinyl panels. The acrylic used was 100% recycled acrylic, reinforcing the Marks and Spencer Plan A message These items either sat on or attached into the ne.... [More] Objectives The launch of the new departments were incredibly well received by the customers and the areas remain organised and easy to shop. The lift in sales shows the overall success of the design and implementation and it reinforced the Marks and Spencer eth.... [More]