Entry Title |
Wrigley FMU |
Category |
4. Confectionery & Snack Products - Permanent Display |
Company Name |
Display Plan Limited |
Client Company Name |
Wrigley |
Year Entered |
2014 |
Target Environment
Convenience and Independent Retailers, small format. Today, Independent retailers use a variety of fixtures and equipment, there is no consistency. The FMU display must flex and fit to the space available. The display is for tillpoint use. Adjusts in.... [More]
Materials
Modest volume, low-cost target for main structure means that the design is primarily wire construction, with steel tubing uprights. Small injection molded elements serve to dress up the display on the sides and header. LED lighting strips with easy c.... [More]
Objectives
Display placements are made by Wrigley field staff working directly with independent store owners. Wrigleys committed to 1,000 sets of equipment with lighting. The first tranche of stores was tested and compared to a control group. Lighted displays p.... [More]
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