IN. Innovation Award

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Entry Title	Phones4U Mobile Phone Security
Category	IN. Innovation Award
Company Name
Client Company Name	Phones4U
Year Entered	2013

Target Environment

Phones4u mobile phone retailer, converting their Dummy handset displays to enable secure display of live powered (and highly targeted by thieves) mobile handsets. Current Handset security solutions employed by all other retailers are electronic alarm....
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Materials

A Steel based solution, with no alarm, siren or power requirement was designed, developed and refined by h squared in conjunction with Stephen Pearce of P4u. Essentially the solution comprises of two main components, a base “Turret” that is integrate....
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Objectives

Based upon known rates of handset thefts from competing Mobile retail stores, in identical locations, over the same periods of time, the P4u Security System (Registered Design) loss rate is 1/70th of other mainstream security devices. When extrapolat....
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Entry Title	Panasonic TV Table
Category	IN. Innovation Award
Company Name	CGL Retail Solutions
Client Company Name	Panasonic Ireland
Year Entered	2013

Target Environment

The unit was designed for the electrical Consumer for the nationwide retail Electrical store in Ireland.
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Materials

The main structure is made from laminated mdf to give a premium feel with an internally illuminated acrylic tower in the center of the display. We considered using led illumination but we decided to go with T5 bulbs based on the fact the center tower....
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Objectives

We knew from researching Panasonic is making a name for quality TV's and is growing in its market to be one of the leading TV suppliers in the world. We knew that designing a display that would hold it’s own was not going to be good enough, we had to....
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Entry Title	Callaway Opti-fit Golf Cart
Category	IN. Innovation Award
Company Name	Creative Idea Limited
Client Company Name	Callaway Golf Europe Ltd
Year Entered	2013

Target Environment

Golf Shops, Golf Club Shops
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Materials

Steel, Polycarbonate, Polypropylene, Neoprene, PETG, ABS, Injection Moulding, Vac-forming, Steel fabrication, Routing, Plastic fabrication, Screen printing, Zinc plating.
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Objectives

SALES INCREASES: Not available yet. COST VERSUS DISPLAY VALUE: The cost of the cart is less than 5% of the value of a fully merchandised unit. INITIAL NUMBER OF DISPLAYS ORDERED: The initial order of 800 units has recently been fulfilled and rolled-o....
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Entry Title	Parrot Zik Headphones
Category	IN. Innovation Award
Company Name	Creative Idea Limited
Client Company Name	Parrot UK Ltd
Year Entered	2013

Target Environment

Selfridges London, Birmingham and Manchester
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Materials

Various – majority hand made bespoke model making with elements of vac forming. Mdf, acrylic fabrication and metal.
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Objectives

SALES INCREASES: The product was brand new without a track record of sales, so percentage increases are impossible to site, however the product was accepted to be the highest selling headphones in one of the premium stores during the Christmas period....
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Entry Title	Polar M&L Display FSU
Category	IN. Innovation Award
Company Name	Display Plan Limited
Client Company Name	Polar Electro Europe BV
Year Entered	2013

Target Environment

Sports Retail Stores
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Materials

This multifunctional FSU is made of different components. The main parts are injection moulded to create quality items over the display range, ensuring continuity of vision & finish. Sheet steel chassis maintain a robust structure for an item built t....
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Objectives

BACKGROUND Polar intended to introduce a new family of product presenters to be used by partners around the world. These displays were to become the new standard of how the Polar brand is to present itself and its products at retail. Initial market &....
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Entry Title	Nokia Helsinki Heart of Glass
Category	IN. Innovation Award
Company Name	FCB Inferno
Client Company Name	Nokia
Year Entered	2013

Target Environment

In Autumn 2012 Nokia re-imaged and re-launched its flagship retail store in Helsinki to be the embodiment of its brand values and to showcase the best innovations within its range of mobile phone devices.
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Materials

Component parts- 950 x 8mm hexagonal acrylic rods 120 x stainlees steel hoops 5 x stainless steel circular spacers 1 x 25mm stainless steel tube 1 x 300mm acrylic sphere 100s x m2 stainless steel bolts Nokia gorilla glass screens Box steel suspension....
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Objectives

The Heart of Glass window contained an art installation consisting of 1,000 device screens hanging from acrylic rods around a pulsating globe of light. The intention was to draw attention to the device screen, the very human interaction with the phon....
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Entry Title	Apollo Space Shuttle
Category	IN. Innovation Award
Company Name	InContrast/STI Line
Client Company Name	Unilever
Year Entered	2013

Target Environment

Unilever and Charterhouse wanted to create a massive impact in ten key cash & carry depots, for one month, to support the launch of Apollo. Lynx is the UK’s number 1 male grooming brand; its success rests on constant innovation with regular new fragr....
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Materials

Engineering challenges: •Engineering a smooth, curved shuttle fuselage with only cardboard as the main substrate. For a smooth finish, the fuselage could not be constructed from overlapping panels (traditionally done when using cardboard). The soluti....
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Objectives

1.A brief with early shuttle visuals was used to sell in the launch POS to the relevant accounts; all were keen from the outset to have this level of visibility in their depots. 2.The size, style and finish of this unit is, to the supplier’s and clie....
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Entry Title	Smart Template For Digital Content
Category	IN. Innovation Award
Company Name	JohnRyan International
Client Company Name	Barclays
Year Entered	2013

What was the entry's targeted retail environment?

The targeted environment was a new Barclays branch in Westfield shopping Centre, Stratford City. The branch was selected for its busy and high profile location next to the London 2012 Olympic Park.
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What were the overall marketing objectives and business model?

Barclays wanted to highlight their participation and support within the local community around the test branch. At the same time they wanted to explore how the screens could be used to broadcast internal staff communications before business hours. Id....
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What was the overall rationale behind employing the new media solution?

The rationale behind employing the new media solution was: 1.To determine whether a mix of highly local, frequently refreshed content would improve brand perception and sales beyond the cable news and information otherwise being aired in branches. 2.....
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Entry Title	ACUVUE® Brand Contact Lenses Display
Category	IN. Innovation Award
Company Name	JPMH Ltd
Client Company Name	Johnson & Johnson Vision Care
Year Entered	2013

What was the entry's targeted retail environment?

Typically in all opticians the shop floor is dedicated to spectacles and sunglasses. Over the last 10 years there has been an increase in wearers of Contact Lenses but this is restricted by the lack of awareness patients have of the opportunity of we....
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What were the overall marketing objectives and business model?

Measure 1 : Impact on total Vision Correction sales Objective: to determine if there is any impact on spectacle sales through improving uptake of Contact Lenses Measure 2: Impact on total Contact Lens Value & Volume Objective: to determine the sales ....
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What was the overall rationale behind employing the new media solution?

Opticians are historically clinical places that consumers enter for functional reasons, such as an eye test, and we wanted to bring the store to life and into the technological age with an eye catching display. We are constantly looking to push the b....
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Entry Title	New Look Spring Windows
Category	IN. Innovation Award
Company Name	Kolorcraft Limited
Client Company Name	New Look Retailers Ltd
Year Entered	2013

Target Environment

Fashion is fun — and the way it’s sold should be fun, too. But it’s also a business, which means that store displays need to work extremely hard to compete and win. New Look asked us for a hard-working window scheme for their high-street and retail-p....
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Materials

Our 3D team got to work using 10mm and 18mm honeycomb board (because it’s durable AND 100% recyclable), supplemented by display board, boxboard and polypropylene. They engineered a set of working 'bedroom furniture' to display product, using intercha....
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Objectives

CUSTOMER APPEAL The proof of a pudding is in the eating, so a customer survey was arranged at a number of stores to discover the effect of the window schemes on shoppers. Customers were asked whether the display was attractive; creative; unique on th....
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Entry Title	Xerox Totems
Category	IN. Innovation Award
Company Name	Kolorcraft Limited
Client Company Name	Xerox/Morrisons
Year Entered	2013

Target Environment

Morrisons Supermarkets asked Xerox/Kolorcraft for a unit to be situated near the entrance/exit of their stores in order to capitalise on heavy footfall by promoting 'hero' products and offers. Amid all the coming and going, they wanted to promote r....
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Materials

We created a totem consisting of the primary messaging unit supported by metal feet with covers. In the build, we used Red, FL10 and 5mm foam PVC, plus display board, boxboard, polypropylene, PVC, Akyprint and e-flute corrugated board. The main unit ....
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Objectives

The totem unit was designed by Xerox/Kolorcraft to simultaneously display multiple messages in-line with advertising activity. It had to be robust and relocatable between the main entrance/exit and Market Street (the fresh produce area). MULTI-CHAN....
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Entry Title	Disney 'Oz' Interactive event display
Category	IN. Innovation Award
Company Name	Lick Creative
Client Company Name	Walt Disney Studios UK
Year Entered	2013

Target Environment

Cinema Foyer. Typically this would be the marketing ground for the film industry’s theatrical releases, where campaigns are showcased through Posters and display stands. This particular campaign was positioned in Vue Westfield (London). This is the U....
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Materials

Softwood Timber frame cladded with MDF. A vacuum formed brick effect sheet was applied to the wall panels. A set production artist was then employed to paint the brickwork and by modelling with expanding foam recreate the feel of a crumbly old wall. ....
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Objectives

The 'one off' experience/display fully emulated the Oz brand, with carefully selected materials and textures that were reflective of the key art creative present in all of the campaign art work. The bespoke wall that housed the 103'' TV screen (which....
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Entry Title	Halfords Bike Lamá Solutions
Category	IN. Innovation Award
Company Name	Marin's UK Limited
Client Company Name	Halfords Group plc
Year Entered	2013

Target Environment

Halfords are the UK’s leading retailer of cycles, built on a heritage of providing a range of good quality cycles, supported by an advice and build service to customise the bike to the needs of the customer. Social, health and environmental concerns ....
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Materials

Halfords Kids Bike 6 column Maxi Lamá Ring - 107 off •Six vertical Lamá 65x230cm, 390g Custom Kote Natural Kraft with poly propylene Autobase •Four corner Lamá have Sherpa (built in shelves) made of double white E-flute •Seven horizontal Lamá, 50x246....
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Objectives

All three solutions fold flat, ship easy and set up in seconds ensuring minimal transportation space and cost whilst ensuring maximum compliance due to the automated opening and simple instructions. Instructions included within the display outer cart....
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