18. New Media

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Entry Title	Phones4U - Flagship Window Displays
Category	18. New Media
Company Name
Client Company Name	Phones4U
Year Entered	2013

What was the entry's targeted retail environment?

Flagship Phones4u stores, to promote Samsung Mobile and their Olympic 2012 commercial involvement. Located at Two stores at Stratford London and one at White City Westfield London during the Olympic event period and still in store now (May 2013).
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What were the overall marketing objectives and business model?

Create maximum stand out in key windows associated with Olympic stadium crowds and the general UK retail buzz surrounding the Olympic event. Samsung, being a key event sponsor and a key brand supplier to P4u, wished to take advantage of combining mob....
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What was the overall rationale behind employing the new media solution?

Essentially the solution needed to dominate the normal P4u window display, and deliver exciting, entertaining and enticing communication. It was envisaged that as the event start date grew closer, content would require numerous changes, and during th....
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Entry Title	Smart Template For Digital Content
Category	18. New Media
Company Name	JohnRyan International
Client Company Name	Barclays
Year Entered	2013

What was the entry's targeted retail environment?

The targeted environment was a new Barclays branch in Westfield shopping Centre, Stratford City. The branch was selected for its busy and high profile location next to the London 2012 Olympic Park.
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What were the overall marketing objectives and business model?

Barclays wanted to highlight their participation and support within the local community around the test branch. At the same time they wanted to explore how the screens could be used to broadcast internal staff communications before business hours. Id....
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What was the overall rationale behind employing the new media solution?

The rationale behind employing the new media solution was: 1.To determine whether a mix of highly local, frequently refreshed content would improve brand perception and sales beyond the cable news and information otherwise being aired in branches. 2.....
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Entry Title	ACUVUE® Brand Contact Lenses Display
Category	18. New Media
Company Name	JPMH Ltd
Client Company Name	Johnson & Johnson Vision Care
Year Entered	2013

What was the entry's targeted retail environment?

Typically in all opticians the shop floor is dedicated to spectacles and sunglasses. Over the last 10 years there has been an increase in wearers of Contact Lenses but this is restricted by the lack of awareness patients have of the opportunity of we....
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What were the overall marketing objectives and business model?

Measure 1 : Impact on total Vision Correction sales Objective: to determine if there is any impact on spectacle sales through improving uptake of Contact Lenses Measure 2: Impact on total Contact Lens Value & Volume Objective: to determine the sales ....
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What was the overall rationale behind employing the new media solution?

Opticians are historically clinical places that consumers enter for functional reasons, such as an eye test, and we wanted to bring the store to life and into the technological age with an eye catching display. We are constantly looking to push the b....
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Entry Title	PRIMARK Oxford Street Stores
Category	18. New Media
Company Name	Mood
Client Company Name	PRIMARK
Year Entered	2013

What was the entry's targeted retail environment?

A true retail success story, PRIMARK prides itself on delivering good quality, inexpensive clothes to the fashion-conscious of all ages. The leading retailer endeavours to always stock the latest fashions and be ahead of the trends of the moment and ....
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What were the overall marketing objectives and business model?

PRIMARK opened on Oxford Street West, London in 2007. Last September (2012) saw the opening of a second flagship store on the East end of Oxford Street, bookending London’s busiest High Street for the brand and giving PRIMARK a strong presence. In th....
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What was the overall rationale behind employing the new media solution?

A key requirement for PRIMARK was the ability to inform customers of its latest product offering, seasonal campaigns, and promotions in an entertaining format throughout the stores. The visual and audio components gave the stores a new and innovating....
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Entry Title	Lonely Planet Digital Table
Category	18. New Media
Company Name	Mood
Client Company Name	Lonely Planet
Year Entered	2013

What was the entry's targeted retail environment?

Lonely Planet is an iconic travel brand, inspiring generations of people to explore the world and providing them with comprehensive advice and tips. Lonely Planet guides are stocked in bookshops but until recently the company had only had one dedicat....
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What were the overall marketing objectives and business model?

Lonely Planet aims to inspire and inform shoppers, and its goal was to provide insights into how the products on sale could help them plan their journey. Passengers waiting for a flight typically have time to kill and are looking to be entertained, s....
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What was the overall rationale behind employing the new media solution?

In the 100 square metre store, Mood designed the interactive offering to complement the full range of Lonely Planet books available; the selection of travel products; and the expert in-store team. It created an immersive, interactive media solution....
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Entry Title	Dubai Duty Free
Category	18. New Media
Company Name	ONELAN Limited
Client Company Name	Dubai Duty Free
Year Entered	2013

What was the entry's targeted retail environment?

Dubai Duty Free has 89 outlets across the departures and arrivals sections of Dubai International Airport (DIA). With 18,000 square meters of retail space, Dubai Duty Free employs over 4,300 staff and handles around 62,000 transactions per day or 22 ....
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What were the overall marketing objectives and business model?

The main operational requirement was to deliver real-time dynamic scheduling of content to match advertising to specific airport locations and flights – a key element of the Connectiv offer to airport retailers. This will enable advertisers to target....
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What was the overall rationale behind employing the new media solution?

See above
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