16. Flagship & Store

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Entry Title	Phones4u DSGi shop in shop
Category	16. Flagship & Store
Company Name
Client Company Name	Phones4U
Year Entered	2013

What were the objectives behind the store concept?

By early 2012, Phones4U had rolled out their new store display solution (Popai Gold Award h squared 2010) and had expanded to some 550 stores. Many successful retailers actively look for strategic opportunities to allow for significant business dev....
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How were the objectives met and what were the results?

H squared were employed to implement a store execution similar in design and functionality to that of the core P4U estate. This included Hero displays with Live handsets and efficient light box communication, storage bays, injection moulded handset....
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Entry Title	Voodoo Lounge, Cork
Category	16. Flagship & Store
Company Name
Client Company Name	Heineken Ireland
Year Entered	2013

What were the objectives behind the store concept?

To create 2 WOW pieces of visibility within this newly refurbished outlet in Cork City Centre. There were two elements to the project. A Point of Purchase installation back bar and a DJ booth. The "moment of truth" for consumers in the on-trade is at....
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How were the objectives met and what were the results?

The POP installation was a premium back bar series of light boxes for the Heineken Served Extra Cold brand. These Duratran pieces are interchangeable for events - Heineken Cup/Heineken Music etc. The DJ booth made from stainless steel and acrylic wit....
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Entry Title	The Grafton, Cork
Category	16. Flagship & Store
Company Name
Client Company Name	Heineken Ireland
Year Entered	2013

What were the objectives behind the store concept?

In this busy Cork City outlet we were tasked with creating an impactful brand presence in the outlet, that would take ownership of the bar area. The use of visual brand cues was of paramount importance, and the link to Rocky Mountains- without over s....
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How were the objectives met and what were the results?

This was a bespoke installation piece undertaken for Heineken Ireland. We were given a number of outlets throughout the year across a number of different brands – Heineken, Coors Light, Tiger etc. and tasked with delivery of a piece of “Landmark Visi....
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Entry Title	Play Club
Category	16. Flagship & Store
Company Name
Client Company Name	Heineken Ireland
Year Entered	2013

What were the objectives behind the store concept?

We were tasked with creating a satellite bar for the Heineken Served Extra Cold brand. There was an existing structure in place and we were bound to work within these parameters. The look/feel was to be developed by us - and signed off by both our cl....
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How were the objectives met and what were the results?

The Interior architectural plans for the that we were presented with initially were very different to the look & feel of the Heineken Served Extra Cold Brand. We had to arrive at a compromise solution that worked for both the outlet and the brand. We....
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Entry Title	Pharmacy/Healthcare New Concept Zone
Category	16. Flagship & Store
Company Name	Arken P-O-P Limited
Client Company Name	Superdrug
Year Entered	2013

What were the objectives behind the store concept?

•Superdrug Healthcare has a 5% share of a £2.4 billion market in the UK •The aim of the store concept was to increase market share of both healthcare and pharmacy by focusing on in store environment, advice, services and range. •Raise awareness both ....
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How were the objectives met and what were the results?

Off the shelf poster aluminium frames were used to create impactful graphic areas along the top of the wall mounted shelving. These ensured that , when entering the store, at first glance it became clear that this store featured a pharmacy Additional....
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Entry Title	schuh kids
Category	16. Flagship & Store
Company Name	Briggs Hillier
Client Company Name	schuh
Year Entered	2013

What were the objectives behind the store concept?

BACKGROUND Schuh are a leading UK multi-channel fashion footwear retailer who stock over 90 established and upcoming brands, including schuh own label. Briggs Hillier have worked closely with schuh for 13 years and are responsible for the design of....
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How were the objectives met and what were the results?

While taking some design cues from the schuh store concept to maintain the relationship between the two concepts, the vibrant colour palette is unique to schuh kids and brings the store to life. There are splashes of aubergine, green, turquoise, yell....
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Entry Title	Tatty Teddy with Hamleys
Category	16. Flagship & Store
Company Name	Creo
Client Company Name	Carte Blanche
Year Entered	2013

What were the objectives behind the store concept?

Hamleys approached Carte Blanche to be part of their Good to Great programme; the refurbishment of the famous flagship store in Regent Street, London. When considering the approach for their shop in shop within Hamleys, Carte Blanche decided to focus....
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How were the objectives met and what were the results?

To ensure instant recognisability we created a 3D version of the 2D heart shaped house featured in the TV advertising. This was enhanced to encourage maximum interaction opportunities with the key audience (girls aged eight and under). The shop in sh....
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Entry Title	John Lewis Exeter
Category	16. Flagship & Store
Company Name	Dalziel & Pow
Client Company Name	John Lewis Partnership
Year Entered	2013

What were the objectives behind the store concept?

Main element – The full line flexible department store in Exeter is a new shop format for John Lewis, which incorporates bold and innovative design. Reducing the classic 150k sqft concept into just 70k sqft, the flexible format needed to offer 100% o....
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How were the objectives met and what were the results?

Problems/ Challenges – The Offer An existing planning template wasn’t employed, we had to challenge existing planning principles, embrace new ways of shopping, and employ new technologies to create a flexible department store format for the future. T....
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Entry Title	Philips Lighting in Dwyers Electrical
Category	16. Flagship & Store
Company Name	HRG UK Limited
Client Company Name	Philips Consumer Lighting
Year Entered	2013

What were the objectives behind the store concept?

> Background: Philips is the No.1 lighting brand in Ireland. The brand has an excellent reputation with customers, however the retail experience and brand interaction within the lighting department of its largest retail partner, Dwyers, required an o....
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How were the objectives met and what were the results?

To commence the project we completed an initial site survey which revealed: >The existing consumer lighting fixture within Dwyer’s showed no brand focus. All suppliers’ products were displayed together with no signage to support > A lack of education....
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Entry Title	LG OLED TV in Harrods
Category	16. Flagship & Store
Company Name	Valley Printing Company Ltd
Client Company Name	LG Consumer Electronics
Year Entered	2013

What were the objectives behind the store concept?

LG launched the Worlds first 84” OLED TV this year and as part of the UK launch programme, it was agreed that Harrods would have a limited period of exclusivity to coincide with their VIP event targeted at Harrods VIP customers. This exclusive TV has....
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How were the objectives met and what were the results?

The result was magnificent and was given a prime location within the Harrods Technology Dept on a main customer walk way. Response from consumers also very positive with numerous orders being secured at the VIP event. The display units are still in p....
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Entry Title	Samsung Harrods Flagship Store
Category	16. Flagship & Store
Company Name	Valley Printing Company Ltd
Client Company Name	Samsung
Year Entered	2013

What were the objectives behind the store concept?

Samsung SIS within Harrods Technology Department Samsung are a leading brand in Consumer Electronics and Mobile categories and partner with Harrods in their Technology area, which is managed by Dixon’s Retail Store Group. Samsung were asked to showca....
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How were the objectives met and what were the results?

Valley were selected to implement this total scheme. We were called in at extremely short notice, and requested to take the existing design concepts, to re-design where necessary, to develop technical construction drawings, then to part re-build, t....
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