15. Short Run (under 50 units)

Entry Title Lindt Christmas Chocolate Shop Category 15. Short Run (under 50 units) Company Name Client Company Name Lindt & Sprüngli Year Entered 2013 Target Environment We were tasked with the brief - how to create excitement in-store around the Lindt Chocolate Bear at Christmas. Challenged with a heavily saturated confectionary market and the busy Christmas shopper, we needed to design with intent to create theatre.... [More] Materials Structural design by Bezier's inhouse studio. Material: Cardboard Print: 4 col litho Unit was designed to be modular so the archway section can be detached and built dependant on retail floor space. [More] Objectives After hosting sampling events with the chocolate shop in selected stores, Lindt recorded significant uplift of sales and brand education within the confectionary market. As Lindt’s price points are higher than several of their competitors, we needed .... [More]

Entry Title Crown Colourmix Display Category 15. Short Run (under 50 units) Company Name Allied Retail Innovations & Solutions Ltd Client Company Name Crown Paints Year Entered 2013 Target Environment The target retail environment for this new Crown Colour Mix display was the quality paint stores including large DIY home stores. The display aims to target awareness of the Crown Calm & Collected and Downtown full range of tinting colours available,.... [More] Materials The unit is 3500mm wide, 2255mm in height and 600mm in depth. It is manufactured in 9 sections ; spilt header (2), split base (2) and 5 central sections. This is to allow for ease of transport and assembly on site with a cam and dowel system of assem.... [More] Objectives The visual display not only reinforces the Crown branding but also draws attention to the Clam & Collected and Downtown extensive range of paint tinting colours. The display was received with excitement by retailers and has been placed in prime in-st.... [More]

Entry Title Sony 4 Screen Convergence FSDU Category 15. Short Run (under 50 units) Company Name Alrec UK Limited Client Company Name Sony UK Year Entered 2013 Target Environment Independent consumer electrical retailers [More] Materials Produced from white laminated MDF with a mild steel support chassis. Includes LED illumination, controlled via a motion sensor. The motion sensor can be disconnected and lighting can be static depending upon store preference. All product panels and g.... [More] Objectives The unit was designed to fit in with current Sony brand guidelines encompassing the key brand elements used TTL assets including the Create / Play / Watch / listen key words to simplify the message to consumers. This is a key part of the display and .... [More]

Entry Title SAB Miller Interspar Category 15. Short Run (under 50 units) Company Name Arc Client Company Name SAB Miller Year Entered 2013 Target Environment The work was designed specifically for Interspar Stores in the Czech Republic. [More] Materials Vivid Brand redesigned the Category to create a zone that was warm and friendly. Warmth was brought into the design, with colours and textures. Copper and wood panelling were used on the Shelf fixtures to evoke the feel of a micro brewery. Vinyl Fl.... [More] Objectives Vivid Brand redesigned the Category to create a zone that was warm and friendly and easy to navigate. Vivid Brand reviewed the category to identify the Shoppers' decision making process along the customer journey and displays and infographics wer.... [More]

Entry Title Logitech Ultimate Ears Play Table Category 15. Short Run (under 50 units) Company Name Arken P-O-P Limited Client Company Name Logitech Europe S.A Year Entered 2013 Target Environment Consumer Electronic Retailer Elkjop across Scandinavia [More] Materials Base section comprising: oMild steel fabricated housing section oReverse printed acrylic insert oPCB driving LED’s and sound buttons oSound Buttons and touch buttons oChromed spacers to house interchangeable acrylic graphic holder Back panel section .... [More] Objectives The Play Table was developed in conjunction with Retailer, Elkjop who were an integral partner to Logitech and the integrated campaign to launch the Logitech Ultimate Ears Boom Box brand of music products across Scandinavia. Logitech knew that launch.... [More]

Entry Title Dove Superdrug Fixture Category 15. Short Run (under 50 units) Company Name Bezier Client Company Name Unilever Year Entered 2013 Target Environment This permanent unit is on a three month trial in ten Superdrug stores. The collaboration with Superdrug was specifically to target the younger shopper (16-34yrs) which aligns perfectly with the mission of the Dove brand. We also know their shopper is.... [More] Materials The unit is made up of a 1mm steel carcass with four steel shelves which are white powder coated. The carcass is clad with white acrylic and the front and sides with edge list blue acrylic. On each shelf sits a white HIPS tray with Superdrug product .... [More] Objectives The Dove brand is all about inspiring inner beauty, confidence and self-esteem. The mission of the brand is to achieve this from a young age to build confidence to be happy in themselves and reach full potential. The partnership with Superdrug helps .... [More]

Entry Title Les Misreables Costume Exhibition Category 15. Short Run (under 50 units) Company Name Cardboard Client Company Name Universal Pictures International Year Entered 2013 Target Environment The world’s most famous department store – Harrods in London’s Knightsbridge. [More] Materials All materials were of a temporary nature and chosen for their specific attributes in what was quite a demanding space. The escalator entrance featured six character panels, a key feature of the of the wider campaign, were digitally printed and lamina.... [More] Objectives Les Misérable the movie was a record-breaking release for Universal Pictures. To put this in context here are a few of those records;1. LES MISERABLES (wk.1) £8.1m ave.£13,7532. Biggest Universal (3-Day) Opening3. Biggest Working Title (3-Day) Openin.... [More]

Entry Title Panasonic TV Table Category 15. Short Run (under 50 units) Company Name CGL Retail Solutions Client Company Name Panasonic Ireland Year Entered 2013 Target Environment The unit was designed for the electrical Consumer for the nationwide retail Electrical store in Ireland. [More] Materials The main structure is made from laminated mdf to give a premium feel with an internally illuminated acrylic tower in the center of the display. We considered using led illumination but we decided to go with T5 bulbs based on the fact the center tower.... [More] Objectives We knew from researching Panasonic is making a name for quality TV's and is growing in its market to be one of the leading TV suppliers in the world. We knew that designing a display that would hold it’s own was not going to be good enough, we had to.... [More]

Entry Title Hendrick's Barber's Chair Category 15. Short Run (under 50 units) Company Name CircleSquare Client Company Name William Grant & Sons Year Entered 2013 Target Environment Travel retail / duty-free is a very challenging retail environment with a high concentration of well-known brands in a limited space, all vying for the customers’ attention. Shoppers are at the airport primarily to travel and not to shop, with 70% of.... [More] Materials The Barber’s Shop point-of-purchase display manages to embody the unusual origins of Hendrick’s Gin, in terms of look and feel whilst also adhering to stringent airport build specifications. The dresser unit acts as a focal display created from fire-.... [More] Objectives Any brand can offer POP furniture with sampling, however to really engage people and tell a story you need an ice breaker, and this is exactly what the Hendrick’s Barber Shop creates. It takes something people are familiar with – a barber’s shop – an.... [More]

Entry Title Parrot Zik Headphones Category 15. Short Run (under 50 units) Company Name Creative Idea Limited Client Company Name Parrot UK Ltd Year Entered 2013 Target Environment Selfridges London, Birmingham and Manchester [More] Materials Various – majority hand made bespoke model making with elements of vac forming. Mdf, acrylic fabrication and metal. [More] Objectives SALES INCREASES: The product was brand new without a track record of sales, so percentage increases are impossible to site, however the product was accepted to be the highest selling headphones in one of the premium stores during the Christmas period.... [More]

Entry Title Biotherm skincare unit Category 15. Short Run (under 50 units) Company Name Diam International Limited Client Company Name L`Oreal uk Limited Year Entered 2013 Target Environment Biotherm is a L`Oreal brand The entry`s target was selective premeir Boots retail stores as part of Boots new beauty programme to create new island sites within the cosmetic /beauty area. The brand was already allocated space in Boots but the unit wa.... [More] Materials MDF laminated construction, CNC out, cut to shape & edged 3mm Acrylic blue , heat bent , luminous updateable shelf glorifiers with digital garphics insertd. 3mm Acrlic blue , heat bent luminous shelf reservers printed 1 colour Crystal LED lights were.... [More] Objectives The Biotherm brand has been a pioneer of skincare since 1952, initailly it was started in France with the idea of adding thermal plankton to beauty creams. The product collection comprises face care, sun care, body care & mens care. In fact worldwide.... [More]

Entry Title Liz Earle Cosmetic display Category 15. Short Run (under 50 units) Company Name Diam International Limited Client Company Name Liz Earle Year Entered 2013 Target Environment Liz Earle was predominately known as a QVC brand , it had branched out into brand owned stores & other various oulets but wanted to launch the new cosmetic range in JLP stores, where other Liz Earle products had gained recognition there. The launch o.... [More] Materials The main carcass was made out of white 15mm MDF laminate with inlaid oak wood finish. The front featured a laser cut " Make up ,Made easy " statement out of the wood laminate . However , the Oxford St unit needed to be all Oak laminate as it was the .... [More] Objectives The unit was well received by the stores and within the first week ,was selling way past its expectations. As it was the initial launch of the cosmetic range , the look had to be perfect and given the task it was fighting against major premium brands.... [More]

Entry Title Dyson Launch in John Lewis Category 15. Short Run (under 50 units) Company Name Dyson Limited Client Company Name John Lewis Year Entered 2013 Target Environment John Lewis Partnership’s flagship store, Oxford Street, was the setting for a large window installation to drive awareness and sales of their exclusive launch of the latest environmental control machine – the Dyson Hot + Cool™ fan heater. The install.... [More] Materials Valley CPI manufactured and installed the display using quality materials, according to both our own and John Lewis' premium branding requirements to mirror the high end nature of both the store and Dyson products. The window also needed to complem.... [More] Objectives The display delivered against its core objectives. John Lewis Oxford Street saw a volume sales increase of 141% of Dyson Air Multiplier fans over the three week period the window display and supporting activity were live, when compared to the three w.... [More]

Entry Title Nokia Lotus Window Category 15. Short Run (under 50 units) Company Name FCB Inferno Client Company Name Nokia Year Entered 2013 Target Environment In Autumn 2012 Nokia re-imaged and re-launched its flagship retail store in Helsinki to be the embodiment of its brand values and showcase the best innovations within its range of mobile phone devices. [More] Materials Component parts- 6 mm mild steel hoops. Matt white finish 3 mm steel ribs. Matt white finish 3 mm steel supp0rt brackets 6 mm solid white perspex lightbox 6 mm opal perspex lightbox front Led lighting 3 mm perspex petals (yellow 2252) matt white viny.... [More] Objectives We treated each window as an art installation, drawing on beauty of the Nokia Lumia's materials and the technical innovations found within the heart of Nokia’s flagship handset – the 920. For the ‘Lotus' window we hero’ed the beauty of the Nokia Lumi.... [More]

Entry Title Nokia Helsinki Heart of Glass Category 15. Short Run (under 50 units) Company Name FCB Inferno Client Company Name Nokia Year Entered 2013 Target Environment In Autumn 2012 Nokia re-imaged and re-launched its flagship retail store in Helsinki to be the embodiment of its brand values and to showcase the best innovations within its range of mobile phone devices. [More] Materials Component parts- 950 x 8mm hexagonal acrylic rods 120 x stainlees steel hoops 5 x stainless steel circular spacers 1 x 25mm stainless steel tube 1 x 300mm acrylic sphere 100s x m2 stainless steel bolts Nokia gorilla glass screens Box steel suspension.... [More] Objectives The Heart of Glass window contained an art installation consisting of 1,000 device screens hanging from acrylic rods around a pulsating globe of light. The intention was to draw attention to the device screen, the very human interaction with the phon.... [More]

Entry Title Neal's Yard Remedies Category 15. Short Run (under 50 units) Company Name Green Room Design Client Company Name Neal's Yard Remedies Year Entered 2013 Target Environment The target retail estate for this entry is within the client's own existing retail estate. Neal's Yard Remedies launched a new cosmetics product range which was to be positioned alongside the existing skincare and herbs categories as well as requirin.... [More] Materials In order to provide the most creative concepts for this project, we considered the practicality of the unitary furniture in relation to the various store formats and customer journeys, but we also ensured that the materials palette we designed and se.... [More] Objectives We made the design disruptive by incorporating the striking blue from the traditional product packaging, (as the new cosmetics packaging was mostly clear) in order to stand out from the standard wooden fixtures. We also used clear graphical call outs.... [More]

Entry Title Apollo Space Shuttle Category 15. Short Run (under 50 units) Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment Unilever and Charterhouse wanted to create a massive impact in ten key cash & carry depots, for one month, to support the launch of Apollo. Lynx is the UK’s number 1 male grooming brand; its success rests on constant innovation with regular new fragr.... [More] Materials Engineering challenges: •Engineering a smooth, curved shuttle fuselage with only cardboard as the main substrate. For a smooth finish, the fuselage could not be constructed from overlapping panels (traditionally done when using cardboard). The soluti.... [More] Objectives 1.A brief with early shuttle visuals was used to sell in the launch POS to the relevant accounts; all were keen from the outset to have this level of visibility in their depots. 2.The size, style and finish of this unit is, to the supplier’s and clie.... [More]

Entry Title Disney 'Oz' Interactive event display Category 15. Short Run (under 50 units) Company Name Lick Creative Client Company Name Walt Disney Studios UK Year Entered 2013 Target Environment Cinema Foyer. Typically this would be the marketing ground for the film industry’s theatrical releases, where campaigns are showcased through Posters and display stands. This particular campaign was positioned in Vue Westfield (London). This is the U.... [More] Materials Softwood Timber frame cladded with MDF. A vacuum formed brick effect sheet was applied to the wall panels. A set production artist was then employed to paint the brickwork and by modelling with expanding foam recreate the feel of a crumbly old wall. .... [More] Objectives The 'one off' experience/display fully emulated the Oz brand, with carefully selected materials and textures that were reflective of the key art creative present in all of the campaign art work. The bespoke wall that housed the 103'' TV screen (which.... [More]

Entry Title Leapfrog Interactive Gondola for Hamleys Category 15. Short Run (under 50 units) Company Name Octopos Limited Client Company Name Leapfrog Toys (U.K.) Ltd Year Entered 2013 Target Environment Leapfrog is one of worlds leading brands in the toy industry, focusing on children's learning and development. Already established within the UK market, they wanted to increase brand awareness within one of their most influential retailers, namely th.... [More] Materials As the unit was to be sited in an extremely busy store where children make up approx. 50-60% of the consumer base, the unit had to be manufactured accordingly - built to withstand the rigours of such a retail environment, and remain fit for purpose f.... [More] Objectives The solution provided Leapfrog Toys with not only a branded product display to 'Hero' their brand but also an effective platform on which to demonstrate the innovative features of their products - generating consumer interaction and theatre in-store..... [More]

Entry Title Karcher 'Feel The Power' FSDU Category 15. Short Run (under 50 units) Company Name Octopos Limited Client Company Name Karcher (U.K.) Ltd Year Entered 2013 Target Environment Kärcher is the world’s premier manufacturer of pressure washer equipment and as a result have their products listed in most forms of retail outlet - from Multiple Grocery and High Street Retailers through to DIY 'Sheds' and Garden Centres. Although s.... [More] Materials We wanted to ensure that the display had longevity with a lifespan of at least 3 - 4 years, and this was achieved with the use of metal sheet, foamex and PETG. These materials ensured that individual items were fit for purpose, fairly lightweight and.... [More] Objectives To date, the solution has achieved all of the key marketing objectives - allowing consumers to physically interact with the display and 'demo' the pressure washer by means of 'firing' water into an enclosed tank - creating dramatic in-store theatre a.... [More]

Entry Title Callaway SIS in-store experience Category 15. Short Run (under 50 units) Company Name Sector Design Client Company Name Callaway Golf Year Entered 2013 Target Environment Independent golf stores, large and small Pro-shops [More] Materials Permanent structure fabricated steel, powder-coated in a premium matt black. All communication panels from the lifestyle frames to the info arms are interchangeable for future ranges and campaigns. The unit is modular and flexible to fit different st.... [More] Objectives Creative and development rationale: The creative strategy was to define the retail tasks in relation to the golf shopper’s journey. As the customer approaches the SIS bay the visual look and feel is contemporary, premium and dynamic (chamfered angles.... [More]

Entry Title CocaCola Living Room Garden Party Category 15. Short Run (under 50 units) Company Name Smurfit Kappa Display (Ireland) Client Company Name Coca Cola Year Entered 2013 Target Environment Grocery Store [More] Materials Corrugated Board e/b Solid Board 080 ReBoard honeycomb material Digitally printed with gloss finish Die cut to shape on digital flat bed Part assembled [More] Objectives The wow pieces linked in perfectly with the overall Euro 2012 campaign that Coca Cola were running with during this soccer tournament. The POS pieces also worked specifically well with in store giveaways, football in the case of the garden party & a .... [More]

Entry Title Mondelez Marvellous Creations Category 15. Short Run (under 50 units) Company Name Smurfit Kappa Display (Ireland) Client Company Name Mondelez Ireland Ltd Year Entered 2013 Target Environment Grocery [More] Materials Corrugated board. Digital print [More] Objectives The carousel theme used in the above-the-line campaign was reflected in the POS designs. Large theatre pieces we designed and installed in Tesco Extra stores to raise awareness of the product, as well as drive sales. Client confidential information h.... [More]

Entry Title Waitrose World Class Display Category 15. Short Run (under 50 units) Company Name Williams Lea Tag Client Company Name Diageo Year Entered 2013 Target Environment These displays were located in Waitrose’s flagship stores (premium supermarket), one in Oxford Street and two in Canary Wharf. These displays were in store for three weeks and featured Reserve luxury range of brands. The purpose of the displays were .... [More] Materials Printer: Digital HP Scitex FB7600 & Litho KBA 205 Artwork: 4 col process plus white on mirror board, 1 colour black on 200gsm Substrate Type: Silver mirror board, mounted to 1200mic board, 200gsm silk mounted to EB flute Finishing process: Mounted & .... [More] Objectives The main challenge of the display’s design was to create a really premium feel to the consumer such that a more permanent fixture would create as well as being substantial enough to display and hold various brands of drink. This posed some challenges.... [More]