13. Health, Beauty & Hair Products – Temporary Display

Entry Title VO5 Inline Plinth Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment Sainsburys - promotional shelf space. VO5 is about hair repair, protection and styling, and stands for individuality and innovation. VO5 offers women a range of products to cleanse, protect and style their hair in exciting ways that suit their hair t.... [More] Materials Achieving an aesthetic and clean finish, no raw edges, while keeping costs down, was challenging for designers. 4c litho-laminated E flute with UV varnish was chosen, for its quality of print finish, strength, and ability to be creased for a smooth f.... [More] Objectives 1. Excellent sales uplift: •Average sales volume and value up over 20% on featured VO5 products. •female Styling Spray had 35% uplift; Hairspray a massive 44% uplift. •male new Extreme Styling Spray had 26% uplift, other styling products 12%. 2. Clea.... [More]

Entry Title Apollo Astronaut Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment High Street – Superdrug – to drive sales, promote the Apollo consumer competition and complement an experiential sampling campaign. Lynx targets young male consumers engaged through constant innovation, with the regular launch of new fragrances and a.... [More] Materials Design: The horizontal curvature of the Earth creative couldn’t be used to theme a vertical display, so an astronaut was selected instead. For maximum impact, the astronaut was made as full-sized as possible within the retail restrictions, and given .... [More] Objectives 1.Cool and aspirational, the ultimate hero, the anonymous visored astronaut was designed to appeal strongly to target young male consumers: ‘That could be me’. The FSU layout and colours, including the contrasting blue of the product locators, set of.... [More]

Entry Title OLAY Total Effects Duo Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name P&G Year Entered 2013 Target Environment High Street – Boots. Background: •Olay Total Effects is the critical boutique within the Olay portfolio. This boutique had not had any new product launches for over 6 months. •In January 2013 Olay launched Olay Total Effects ‘moisturiser + serum Duo’.... [More] Materials The design team wanted to go beyond the OLAY brief to create: -a curved design with lasting appeal -flexible for future use if successful -integral larger side panels to increase creative area without adding separate fins -a premium finish -all this,.... [More] Objectives 1. Innovative new design includes extra-large top shelf edge for education and bigger side panels for additional communication, for example ‘NEW’ message clearly visible on sides with model shots. 2. Elegant soft curves design attracts female shopper.... [More]

Entry Title Apollo Rocket Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment Multiple grocery – ASDA – to drive awareness and sales, promote the Apollo competition and complement an experiential campaign. Over 8 million men use a Lynx product every day. Since its launch nearly 30 years ago, the brand’s success has relied on n.... [More] Materials Doing something different for ASDA, still in keeping with the space theme, led to the 3D rocket FSDU: an instantly recognizable shape. However, a unit like this would normally be sent fully assembled, not flat. Structural design took time to get righ.... [More] Objectives 1.Lynx Apollo needed exciting POS with aspirational imagery, and the rocket design fulfilled this, as did the creative with its clear HEROES WANTED message. The rocket was also perfectly aligned with ASDA’s retailtainment events, the Lynx Space Acade.... [More]

Entry Title Apollo Blip Tray Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment High Street - Superdrug stores, on fixture as a promotional tray. Lynx is the UK’s leading male grooming brand, with over 8 million daily users. New fragrance launches are critical for success as they drive trial and bring new consumers to the brand..... [More] Materials The POPAI Convert tool was used to compare carbon footprints of equivalent trays made from cardboard and plastic. Results suggested that for a 4-week placement, a recyclable cardboard tray would have the smallest CO2 footprint and least environmental.... [More] Objectives 1.The Lynx brand appeals to young males who aspire to get attention (or more attention!) from girls. This premium tray was aspirational, with the bold message ‘Leave a man. Come back a hero.’ encouraging young men to associate themselves with the Apo.... [More]

Entry Title Vaseline Winter Care FSU Category 13. Health, Beauty & Hair Products – Temporary Display Company Name InContrast/STI Line Client Company Name Unilever Year Entered 2013 Target Environment High Street - Superdrug stores. Vaseline has been passionate about skin care for over a hundred years and products now include body and hand lotions, lip therapy and repair products, which offer beautiful to the touch, delicately fragranced everyday .... [More] Materials Design: A white unit was chosen for its clean, light, pure feel: winter was reflected in its snowflake design. The 4-colour Vaseline branding and pastel product colours stood out best against this backdrop. An unusual combination of stepped shelves a.... [More] Objectives 1.Achieved – see photographs supplied.2.Whole range presented in an attractive, clear and accessible way using single facing shelves to differentiate between products and variants. 3.No spares were called for throughout the 3-month promotion: proving.... [More]

Entry Title Tesco Beauty Spot Category 13. Health, Beauty & Hair Products – Temporary Display Company Name SMP Group Client Company Name Tesco Stores Ltd. Year Entered 2013 Target Environment Supermarket [More] Materials FSDU mod units – standard shelving was totally removed and replaced with high spec FSDUs to hold products from eyeliner to heavy bottles of shampoo. Materials involved were: - Silver Mirri Board corrugated used for outer shell and strengthened trays .... [More] Objectives In the highly competitive supermarket environment it is vital to Tesco to stay ahead of their competitors and to differentiate their offering and in-store experience given to their customers. With this in mind, their approach to the execution of poin.... [More]

Entry Title Body Transformation Cube Display Unit Category 13. Health, Beauty & Hair Products – Temporary Display Company Name SP Group Client Company Name GNC Year Entered 2013 Target Environment As part of its ‘Body Transformation’ Challenge, a 12 week programme designed to help participants achieve their ideal body shape, GNC was looking to develop an in-store display solution that would promote its ‘bundled’ product offer and educate its a.... [More] Materials The main totem was screen printed gloss black onto a mixture of recyclable NE & E flute. The entire totem structure was constructed using ‘tab & slot’ mechanisms. No glue, tape or fastenings were used in the construction. To aid durability, the unit .... [More] Objectives Back in late 2012, GNC was looking to launch and promote its Body Transformation Challenge. Research amongst GNC customers revealed that whilst the store was felt to offer an extensive range of products, a lack of knowledge on the part of the shopper.... [More]

Entry Title Bodycare Pure & Natural Window Display Category 13. Health, Beauty & Hair Products – Temporary Display Company Name StormDFX Ltd Client Company Name Beiersdorf UK Year Entered 2013 Target Environment Bodycare Health & Beauty stores [More] Materials The kit was a combination of display and flute board, digitally printed to ensure premium quality print with plastic suction pads and a replica lawn.Using a combination of window graphics, imitation lawn and printed back panels the display resonated .... [More] Objectives The POS was in store for six weeks from the start of the launch. To be offered the window display for six weeks was a first for Grahams, as this space is usually reserved for premium fragrance gifts. The window display not only increased coverage in .... [More]

Entry Title Dove for Men BFSDU Boots Category 13. Health, Beauty & Hair Products – Temporary Display Company Name StormDFX Ltd Client Company Name Unilever UK Limited Year Entered 2013 Target Environment High street Boots stores - targeting two key shopper groups: 1) female shoppers buying for partners and 2) male shoppers [More] Materials •BFSDU in Boots stores: Unit constructed using Eb flute internal and 1250 mic display board external •EB flute and display board 80% recyclable to ensure sustainability ambition •Silver mirror board on the internals to create premium feel •HIPS top t.... [More] Objectives 1. We wanted the BFSDU to include something different and exciting for Boots shoppers. To distinguish exactly how this could work we organised shopper groups to understand in detail what would engage them in store. This included a comparison between .... [More]