12. Fragrances & Cosmetics – Temporary Display

Entry Title Bourjois Vintage 150th Birthday FSDU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Client Company Name Bourjois Year Entered 2013 Target Environment The FSDU was designed exclusively for retailer Boots to drive sales of Bourjois products promoted under the umbrella of the brand's 150 year birthday celebrations, with Boots beauty category. [More] Materials The temporary unit was printed 4-colour process Litho throughout onto 170gsm art and mounted to display board. Close attention paid to ensure grain direction of display board was correct in order to achieve the round sides to the cakes. [More] Objectives For creative direction, we added depth and interest to the display through the introduction of a card-engineered cake (a natural tie-in with a birthday theme) to act as a 'hero' display to showcase the Bourjois 150 year celebration FREE product offer.... [More]

Entry Title Marc Jacobs Sunshine Editions Launch Category 12. Fragrance & Cosmetics – Temporary Display Company Name Client Company Name Coty Prestige Year Entered 2013 Target Environment Marc Jacobs planned a temporary POS supported brand launch for its new limited edition “Summer Editions” collection (Daisy Sunshine, Daisy Eau So Fresh, and Oh Lola!) within Boots retail stores and key retail accounts such as department store retaile.... [More] Materials A vivid acrylic temporary display was designed to flaunt Marc Jacobs’s signature floral aesthetic within this highly impactful product glorifier. The finished display was made using a blend of 5mm and 2mm acrylic. Creating a series of delicate petals.... [More] Objectives Marc Jacobs’ three limited-edition summer versions of its fragrances were marketed to appeal to fashion-conscious female shoppers as being inspired by “sun-kissed pleasures” and full of “vibrant bursts of colour for an instant boost of happiness”. Th.... [More]

Entry Title Love Winter for Neutrogena Category 12. Fragrance & Cosmetics – Temporary Display Company Name Arc Client Company Name Johnson & Johnson Year Entered 2013 Target Environment All Love Winter POS was created for Pharmacies. In Europe these are small, often family owned Pharmacies with limited space to create maximum impact. In the UK, the POS would be displayed in large retailers such as Boots and Superdrug, as well as ind.... [More] Materials Shelf, Floor and Counter POS: Card and Vac Form Units. Windows: Coated Paper and Vinyl Window stickers [More] Objectives We followed the client's 3 step plan. We developed the strategy for the campaign and planned how the Shopper would engage with all media from Proximity, Window, In store and digital, as well as experiential and sampling. We created and delivered a to.... [More]

Entry Title Nails inc - Nail Polish Display Category 12. Fragrance & Cosmetics – Temporary Display Company Name Arken P-O-P Limited Client Company Name Nails inc Year Entered 2013 Target Environment Nail Bars within leading department stores -Debenhams and House of Fraser [More] Materials Recycled card board, screen print silver, The main body featured a UV glitter effect. The header was printing with an innovative process called Flitter- this uses unique printing screens to add multiple layers of glitter, which produces an encrusted .... [More] Objectives Nails inc is the UK’s leading fashion forward nail brand with a top selling product range. They provide the ultimate in affordable luxury and are famous for innovative, catwalk inspired products. The nail embellishing product can not only be applied .... [More]

Entry Title Bourjois Sweet Treats FSU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Creative Idea Limited Client Company Name Bourjois UK Ltd Year Entered 2013 Target Environment Boots and Superdrug Stores [More] Materials 1250mic Display board, EB Fluted board, 4 colour + varnish litho print process. 300mic Mirri H silver printed 4 colours + varnish litho print process. [More] Objectives SALES INCREASES: Quote from the client ‘The FSDUs drove incremental 9.1% growth in E4 (we compared stores with FSDU Vs the stores without FSDU)’ [More]

Entry Title Bourjois Sixties Remix FSU Category 12. Fragrance & Cosmetics – Temporary Display Company Name Creative Idea Limited Client Company Name Bourjois UK Ltd Year Entered 2013 Target Environment Superdrug Stores [More] Materials 1250mic Display board, EB Fluted board, 4 colour + varnish litho print process [More] Objectives SALES INCREASES: Quote from the client “The FSDU drove incremental 9% growth in E4 (we compared stores with FSDU Vs the stores without FSDU) Also, E4 has been our top performing period YTD” INITIAL NUMBER OF DISPLAYS ORDERED: The initial number of 21.... [More]

Entry Title MaxFactor Glossfinity Nail Varnish Category 12. Fragrance & Cosmetics – Temporary Display Company Name InContrast/STI Line Client Company Name Procter & Gamble UK Year Entered 2013 Target Environment High Street - Superdrug. Background: •Nail varnish is a highly competitive sector •Nail varnish is a highly impulse driven category. Consumers are heavily impacted by trends and seasonality. •Nails is a ‘recession treat’ due to its relatively low pri.... [More] Materials A giant product to hero the new nail varnish range would traditionally have been a flat lug-on in 500 mic folding box board. For greater standout on this launch, a giant 3D factise was proposed. Backwall and footer: EB flute for strength. Floating sh.... [More] Objectives 1.Volume sales of Max Factor Glossfinity nail varnish were Index 180 vs previous similar launch of Nailfinity on a standard unit. Superdrug sales were 3 x higher than a similar period at Boots, where the product was supported on a GE shelf. 2.The pho.... [More]

Entry Title MaxFactor ColourElixir Giant Pen Stick Category 12. Fragrance & Cosmetics – Temporary Display Company Name InContrast/STI Line Client Company Name Procter & Gamble UK Year Entered 2013 Target Environment High Street - Boots promotional spot. Background: •Lip colour is an easy way to update a look and wardrobe fast, it is carried around by women to take them from day to evening. The packaging therefore reflects their personality and is part of a woman.... [More] Materials Challenges: 1.Product proportions meant a single giant 3D factise looked wrong; and only one shade could be highlighted. 2.Black product on black background meant 3D impact could easily be lost. 3.Creating a smooth curve for the tip of the lip pen th.... [More] Objectives 1)Purely due to this display, uplift in Boots during the critical first week showed a sales volume 5X higher than ‘Flipstick’, which was launched with TV support. A phenomenal return on investment, especially when compared with the cost of TV adverti.... [More]