11. Cosmetics, Health & Beauty, Hair Products & Fragrances - Permanent Display

Entry Title John Frieda 'Minis' Display Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name Client Company Name KAO Brands Year Entered 2013 Target Environment The POS display was designed to create a strong permanent brand presence on-shelf in the competitive hair and styling category within retailer, Superdrug, to support the launch of John Frieda's new minis range. [More] Materials The two-tier display was produced using 100% acrylic, with vinyl graphics added and integrated push feeders used to assist shopability. The top tier was left free of branded graphics to allow for retailer pricing labels. [More] Objectives Driving awareness and stop to promote John Frieda's new minis range to passing shoppers, the display helped the brand reinforce key product benefits (mini product/same great results - 'Mini Perfection') by using a two-tier design concept to showcase .... [More]

Entry Title MUA Rotating Unit Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name Arken P-O-P Limited Client Company Name Wormser UK Ltd/FB Beauty Year Entered 2013 Target Environment Superdrug stores throughout the UK [More] Materials This Rotating unit, formed part of a family of units – the others being freestanding and wall sited displays, ranging in size from 1.5 – 3m wide. This rotating unit was constructed from a metalwork frame onto which adjustable metal shelves were place.... [More] Objectives Make up Academy (MUA) is a low cost make up range aimed at the teen market. With a family of 3 other make up displays already in place, in many of the larger Superdrug stores; MUA were given the opportunity to increase their presence in the smaller s.... [More]

Entry Title The Revlon Nail Bar Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name Bezier Client Company Name Revlon International Corporation Year Entered 2013 Target Environment Boots the Chemist Self Selection Cosmetics [More] Materials MDF back panel with a styrene frontMetal tracks & brackets to hold shelving Injection Moulded shelves (ABS) with dividers placed for locations of product Injection moulded nail chips decorated with coloured gel badges Foil blocked mirror onto black s.... [More] Objectives Key ways it achieved this was:•Colour is king: Maximum colour impact letting the product speak and the unit become a vessel for display only.•Nail chips: Enhanced consumer experience.•Trend pods: Simplifies ‘trend’ for the consumer & highlights shade.... [More]

Entry Title Braun Series 5 Shaver Glorifier Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name Display Plan Limited Client Company Name Procter & Gamble Braun Global Business Unit Year Entered 2013 Target Environment Department Stores [More] Materials Black metal glorifier with injection moulded contoured presentation plinth to illustrate the 'FlexMotionTec' feature of the shaver. Shaver sits in an elevated position and can be lifted for touch and feel. Shaver protected securely against theft usin.... [More] Objectives Our designers took the cue of All-Terrain and masculinity to develop a 3D contoured TERRAIN to link the features of face contours with a rugged outdoor off road track, anchoring to the key Visual using the cue colours of black and red. The execution .... [More]

Entry Title Kit for Kids FSDU Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name EML Retail Display Limited Client Company Name Kit for Kids Group Year Entered 2013 Target Environment TPS Visual Communications Ltd were commissioned by Kit for Kids Group in the UK to produce a freestanding mattress selection display unit for Baby Shop in the UAE. Baby Shop is part of the Landmark Group and trades as Baby Shop from 160 locations a.... [More] Materials The unit is manufactured from a powder coated steel chassis with graphics to the front and side with areas below to displsy 6 mattress selection cubes. The unit also has a 10" tablet built in. [More] Objectives The unit provides a fusion between the traditional "touch and feel" of the product at the point of sale with the ability to communicate benefits to the customer through the Android tablet, this adds value to the very important purchase of baby beddin.... [More]

Entry Title Oral-B On Shelf Displays Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name HL Display (UK) Ltd Client Company Name Proctor & Gamble UK Year Entered 2013 Target Environment Proctor & Gamble wished to promote its new TriZone electric toothbrush within Tesco, Sainsbury’s, Morrisons, Costco, Superdrug, Asda and Argos stores around the UK as part of its launch activity for the product. [More] Materials The displays were constructed from steel, which was powder coated in Oral-B blue. The interchangeable header card slides into a U channel. Magnetic stripping was included on the underside of the displays to ensure that it stuck securely to the shelf..... [More] Objectives A dedicated project manager was assigned to manage the project from start to finish. After taking the brief concepts were created for P&G to review. A prototype of the chosen concept was produced prior to commencing the full production run of 162 uni.... [More]

Entry Title No7 Brand Re-launch Category 11. Cosmetics, Health & Beauty, Hair Products & Fragrances – Permanent Display Company Name New Store Europe Client Company Name Alliance Boots Year Entered 2013 Target Environment 2700 Alliance Boots stores from Large Flagship to small community chemist formats in the UK and ROI. In addition to this No7 has been re-launched in eight countries Norway, Sweden, Netherlands, UAE, Saudi Arabia, Qatar, Kuwait and Thailand. [More] Materials Powder coated Steel. Di -bond. Injection moulded components. Glass. Foil wrapped mdf. LED's and lightpanels/pads. Vac metalllised acrylic. Vac forming. Printing. Gel badges. Aluminium extrusions. [More] Objectives New Store Europe supported the entire relaunch through technical design, development and production of both the permanent furniture and fixtures and the creative monthly promotional campaigns. Customers are reappraising the brand and loving what th.... [More]