9. Home and Garden and Tobacco

Entry Title Philips Small Domestic Appliances Category 9. Home and Garden and Tobacco Company Name Arc Client Company Name Philips Year Entered 2013 Target Environment This was created for the New World Shopping Centre in Shanghai, China initially. However the POS zone has since rolled out in more Shopping Centres or Department stores across China. [More] Materials - Laminate panelling with textured ripple effect: Muraspec. 18mm thick recycled MDF base, matt white plastic laminate, sheet size 2400x1200mm. Multiple panels. - Timber laminate. Polyrey B102. Bouleau de Sibérie - Frosted central dividers. By Polyrey.... [More] Objectives Vividbrand completely revitalised the presentation of small domestic appliances for Philips and turned the area into a shopping destination and experience. Shoppers are drawn to the Philips concession area by the digital totem pole which broadcasts.... [More]

Entry Title Logitech Remote Rotating FSDU Category 9. Home and Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Logitech Europe S.A Year Entered 2013 Target Environment The unit was targeted across Consumer Electronic Retailers throughout EMEA [More] Materials The FSDU is of metal construction, with A4 sized graphic to the top. The unit has a 450mmsq footprint, made from a 18mm timber base and incorporates a rotating mechanism attached to the top body section. [More] Objectives Logitech were launching a New ‘TV Cam with Skype’ that was to be compatible with any connected TV. The resulting rotating FSDU is designed to hold the TV cam on one side and the Harmony controls on the other. With a large graphic area to the top it a.... [More]

Entry Title Digital door lock display Category 9. Home and Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Assa Abloy Year Entered 2013 Target Environment DIY stores in the Scandinavian markets of Sweden, Norway and Denmark. [More] Materials This was a modular design to create 3 display variations. With the addition of a second module, housing an 8” screen- the Standard Counter Top Display was transformed into a Premium Shelf Display. A storage module could be incorporated to create the .... [More] Objectives Already using a simple product display module in store, Assa Abloy were unhappy with the results, with store staff commenting that they “were lost in store”, had lack of instructions, and no real presence. Sometimes sited in whatever area they could .... [More]

Entry Title Whirlpool Max Display Category 9. Home and Garden and Tobacco Company Name CGL Retail Solutions Client Company Name Whirlpool Ireland Year Entered 2013 Target Environment The unit was designed for the electrical Consumer for the Nationwide retail Electrical store in Ireland. [More] Materials The main structure is made from 2" x 1" box iron which was welded together. To speed up the process we first built a jig, this also insured accuracy and consistency in the welding process. The frames were then sprayed with an acrylic matt paint, leav.... [More] Objectives This was going to be a good challenge and the Carlow Graphics team love nothing more than a good challenge. We did look at perhaps building a corner style unit but we found that it was hiding the uniqueness of the rounded design on the Max microwav.... [More]

Entry Title Warmup Counter Display Unit Category 9. Home and Garden and Tobacco Company Name HL Display (UK) Ltd Client Company Name Warmup Year Entered 2013 Target Environment Warmup is a manufacturer of heated tiles for kitchens and bathrooms. It wanted a counter display unit that would demonstrate to potential customers exactly how its heated tile system works. The displays were to be installed in tile stores in the UK, .... [More] Materials The units were constructed from reverse digitally printed PETG wrap (so the print cannot be scratched going into such an industrial environment) over a 1.5mm steel structure and powder coated in silver, to give a permanent look and feel. [More] Objectives On receipt of the client brief visuals were first created for sign off and then a fully working prototype was produced using similar production methods that would be utilised when the unit progressed to the full production stage. The design team then.... [More]

Entry Title MiracleGro Expand n Gro Display Category 9. Home and Garden and Tobacco Company Name HRG UK Limited Client Company Name The Scotts Miracle-Gro Company Year Entered 2013 Target Environment Scott’s Key Independent Garden Centre accounts throughout the UK, ranging from small groups with up to a half a dozen stores (i.e. Frosts) to one centre family owned sites. Most garden centres today are equipped with many different departments for di.... [More] Materials Materials and Construction: - Main standee: EB Flute corrugated (50%) - Product display plinth: EB Flute corrugated (20%) - Product display plinth retaining brackets: Steel (7.5%) - Lenticular images: Lenticular lenses (12.5%) - Corrugated card packa.... [More] Objectives > The Market: Garden centres have experienced a tough couple of years due to the lack of good weather in the Spring & Summer months in the UK. In addition, there has been growing competition from DIY sheds and retailers such as Waitrose, Next and Mor.... [More]

Entry Title MiracleGro Flower Magic Display Category 9. Home and Garden and Tobacco Company Name HRG UK Limited Client Company Name The Scotts Miracle-Gro Company Year Entered 2013 Target Environment Scott’s Key Independent Garden Centre accounts throughout the UK, ranging from small groups with up to a half a dozen stores (i.e. Frosts) to one centre family owned sites. Most garden centres today are equipped with many different departments for di.... [More] Materials Materials and Construction: - Sub-frame structure: 32mm MDF and 50x50mm pine (20%) - Main body and shelves: 3mm high impact polystyrene (70%) - End graphic: 400mic polypropylene (1%) - Top graphic: 120mic self-adhesive vinyl (1%) - Screws, rivets and.... [More] Objectives > Background: Scotts Miracle-Gro Flower Magic was an innovative new product launch for the sector and straddles the growing media and seed product areas. The Flower Magic product comprises of Flower Seeds, Feed and Coir creating a unique ‘all in one’.... [More]

Entry Title Karcher Window Vac FSDU (Currys) Category 9. Home and Garden and Tobacco Company Name Octopos Limited Client Company Name Karcher (U.K.) Ltd Year Entered 2013 Target Environment Karcher is a global leader in the design and manufacture of innovative cleaning equipment, with their Window Vac product experiencing unparalleled success over the past 18 months. In order to capitalise on this success they wanted to develop a perman.... [More] Materials We wanted to ensure that the display had a lifespan of at least 3 - 4 years, and with the use of metal sheet, foamex and PETG. These materials ensured we had a fairly lightweight and easy to transport/install POS display. Powder Coated Mild Steel She.... [More] Objectives Karcher have experienced amazing sales success with their Window Vac products over the past 18 months, therefore building on this success through a permanent POS display solution was always going to prove a challenge. However Karchers feedback has be.... [More]

Entry Title Karcher On-Shelf Display (Homebase) Category 9. Home and Garden and Tobacco Company Name Octopos Limited Client Company Name Karcher (U.K.) Ltd Year Entered 2013 Target Environment Kärcher is the world’s premier manufacturer of pressure washer equipment and as a result have their products listed in most forms of retail outlet - from Multiple Grocery and High Street Retailers through to DIY 'Sheds' and Garden Centres. Although s.... [More] Materials We wanted to ensure that the display had longevity with a lifespan of at least 3 - 4 years, and this was achieved with the use of metal sheet, foamex and PETG. These materials ensured that individual items were fit for purpose, fairly lightweight and.... [More] Objectives Within this sector Kärcher are the market leader, therefore achieving significant sales increases was always going to prove a significant challenge. Kärcher has seen an impressive 193% increase in Homebase sale out YOY across weeks 11 to 20 following.... [More]

Entry Title Sobranie Beyond Compare POS Category 9. Home and Garden and Tobacco Company Name The Brand Union Client Company Name JT International SA Year Entered 2013 Target Environment Premium retail locations, shopping malls and shop in shop scenarios. [More] Materials Materials: Opticlear temper glass, Corian, HP laminates, stainless steel, mild steel, acrylic, polycarbonate, FR MDF,low profile LED lighting, “invisible” edge mounted wire connections.Processes: Water jet cutting, CNC milling, laser cutting, welding.... [More] Objectives As part of this activation a number of POS installations both large and small have been created to reinforce the campaign and showcase the various luxury items produced; including a series of ‘Art Creations’ by avant garde designers, Prestige cigaret.... [More]

Entry Title Asda Let's Garden 2013 Category 9. Home and Garden and Tobacco Company Name The Delta Group Client Company Name Asda Stores Ltd Year Entered 2013 Target Environment The event is targeted for the Supermarket environment; in particular GM in support of Asda’s Let’s Garden seasonal event, the longest seasonal event which trades into Outdoor Living across 24 weeks in the Seasonal aisle, Foyer and pop-up outdoor sell.... [More] Materials Full POS Package was produced for all stores incl superstores, supermarkets and living stores (567 stores in total) POS was manufactured and implemented by Delta. In total 270 types of items were produced to create full Seasonal aisle POS packages .... [More] Objectives The key marketing objective across the Let’s Garden campaign was to improve ease of shop and increase customer confidence/education in their gardening skills and opportunities at home. This is an event where customers purchase and experience product .... [More]