8. Fashion, Personal Products & Accessories

Entry Title Fender Jukebox Category 8. Fashion, Personal Products & Accessories Company Name Cardboard Client Company Name Fender Musical Instruments Europe Ltd. Year Entered 2013 Target Environment Guitar and General Music Stores [More] Materials All materials were temporary. All sheets were litho printed 1 or 4 colours with a varnish and laminated to various corrugates. All materials were flat packed for basic instore assembly. Substantial wall cavities provided superior structure and a perc.... [More] Objectives The brief was very open, it was the first time we’d spec’d something that was dependent on both Fender and Cardboard bringing ideas to the table. This open brief was pretty simple, it had to bring to mind 1950s America, it had to be connected to pl.... [More]

Entry Title Motorola Active FSU Category 8. Fashion, Personal Products & Accessories Company Name Creative Idea Limited Client Company Name Motorola Year Entered 2013 Target Environment Sports Shops,Gym's,Department Stores,Electrical Stores and Cycle Stores [More] Materials Steel,Clear PETG,Gloss Black Hips,Foamex and Priplak. Steel Fabrication,Plastic Fabrication,Vac Forming,Digital Print,Screen Printing and Routing. [More] Objectives SALES INCREASES Not Available. COST VERSUS DISPLAY VALUE. The cost of the unit is less than the cost of two MOTOACTV devices. INITIAL NUMBER OF DISPLAYS ORDERED An initial order of 60 freestanding units and 30 wall units was fulfilled for roll out to.... [More]

Entry Title Marks & Spencer Style Online Category 8. Fashion, Personal Products & Accessories Company Name Display Plan Limited Client Company Name Marks and Spencer Year Entered 2013 Target Environment Womenswear [More] Materials MFC wood and steel. A steel frame structure fitted to either perimeter walls or floor fixed and clad with wooden panels to create an online shopping experience within store demonstrating brands and trends. [More] Objectives Recognising a new digital era for shoppers brought us and M&S together to design and deliver an exciting new in-store shopping experience. Brought about by merging the on-line and in-store experience to meet the needs of today’s tech savvy shopper wi.... [More]

Entry Title Lacoste Footwear Display Category 8. Fashion, Personal Products & Accessories Company Name Green Room Design Client Company Name Lacoste - Pentland Brands PLC Year Entered 2013 Target Environment The entry's targeted retail environment is within JD Sports stores across Europe. Lacoste have existing relationships with JD as it is their largest UK footwear account. We were asked to design and deliver a modular wall bay into the JD sports estate.... [More] Materials The materials used for the POS include: Oak effect veneer Steel Acrylic Stretched canvas lighting elements We used the following construction process in the manufacture of the display: Steel fabrication Laser cutting CNC acrylic processes Screen prin.... [More] Objectives The display achieved the marketing objectives outline above in the following ways: Create a POS display which stands out in a very competitive and 'busy' retail environment, interrupting customer journeys and making them consider Lacoste footwear ove.... [More]

Entry Title Mothercare Innosense Fixture Category 8. Fashion, Personal Products & Accessories Company Name HRG UK Limited Client Company Name Mothercare UK Limited Year Entered 2013 Target Environment Mothercare is the UK’s specialist retailer of products for mothers-to-be, babies and children aged up to eight. Mothercare’s product offering is wide and includes maternity and children’s clothing, furniture and home furnishings for babies and young .... [More] Materials Materials: >Screen printed in brand colour HIPS vac formed tray with products attached on recoilers to allow shopper interaction >Ring binder on front of tray >500 mic poly prop A6 Flipbook >Nylon recoilers with aluminium crimp >Self-adhesive vinyl g.... [More] Objectives >Background: Mothercare opened its first store in 1961 and since its earliest days has been a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. With 209 stores in the UK, their core area of specialism rema.... [More]

Entry Title ghd VM Display Units Category 8. Fashion, Personal Products & Accessories Company Name Impact Creative Partnership Limited Client Company Name Jemella Ltd Year Entered 2013 Target Environment Hair & Beauty Salons [More] Materials Materials and production Processes: •Black Gloss 3mm sheet Acrylic Fabrication. •Aluminium Extrusions for the corners of each unit •Zintec metalwork for internal brackets and braces •Black Gloss ABS injection moulded bases, shelves and product holder.... [More] Objectives The units were developed to ensure ghd have a premium look and feel that is consistent across the full range of VM available and that all imagery and video content matched other ghd communications. The VM units also helped strengthen key relationship.... [More]

Entry Title New Look Spring Windows Category 8. Fashion, Personal Products & Accessories Company Name Kolorcraft Limited Client Company Name New Look Retailers Ltd Year Entered 2013 Target Environment Fashion is fun — and the way it’s sold should be fun, too. But it’s also a business, which means that store displays need to work extremely hard to compete and win. New Look asked us for a hard-working window scheme for their high-street and retail-p.... [More] Materials Our 3D team got to work using 10mm and 18mm honeycomb board (because it’s durable AND 100% recyclable), supplemented by display board, boxboard and polypropylene. They engineered a set of working 'bedroom furniture' to display product, using intercha.... [More] Objectives CUSTOMER APPEAL The proof of a pudding is in the eating, so a customer survey was arranged at a number of stores to discover the effect of the window schemes on shoppers. Customers were asked whether the display was attractive; creative; unique on th.... [More]

Entry Title Fat Face Winter Windows 2012 Category 8. Fashion, Personal Products & Accessories Company Name The Delta Group Client Company Name Fat Face Year Entered 2013 Target Environment The target retail environment for this Fat Face execution was their prime window space. The aim was to drive footfall of 32-36 year old shoppers to experience Fat Face's winter collection, to 'find warmth on cold winter mornings' mornings' and to gen.... [More] Materials The display consisted of a number of components including: • Back Drop: log effect digitally printed roll to roll direct onto 190gsm silk paper, suspended in existing window rail mechanism • Stairs, Newel Post and Handrail: printed flatbed digital di.... [More] Objectives Results - the display successfully provided stand-out in the high street and helped drive footfall across the entire estate. Fat Face have confirmed that all stores saw a significant year-on-year increase in sales for the period although specific sal.... [More]