7. Grocery & General Merchandise – Temporary Display

Entry Title Royal Canin Sprint into Summer Category 7. Grocery & General Merchandise – Temporary Display Company Name Creo Client Company Name Crown Pet Foods Year Entered 2013 Target Environment The campaign was designed to support a variety of retail environments including pet shops, garden centres and pet wholesalers [More] Materials Materials used in the displays included EB Flute, E Flute, 500mic FBB, self-cling PVC and 2000 mic displayboard. [More] Objectives During a brainstorm session with the client the potential of completely changing the material Royal Canin provides across retailers to generate increased sales, awareness and theatre was discussed. From this initial briefing session we designed a num.... [More]

Entry Title Scents of the Season Category 7. Grocery & General Merchandise – Temporary Display Company Name Creo Client Company Name Reckitt Benckiser Year Entered 2013 Target Environment The unit was developed for display in Tesco, Sainsbury’s and Morrisons. [More] Materials The main unit was constructed from digitally printed EB flute and 1 colour printed acetate side panels. The unit was delivered bulk packed on pallets for assembly and pre-filling by DHL. [More] Objectives As Reckitt Benckiser were looking to alter shopper perceptions to buying scents for the home throughout the year, an aspirational unit needed to be created to help disrupt the decision making process. As the new range of fragrances had been created b.... [More]

Entry Title Filter and Fresh Category 7. Grocery & General Merchandise – Temporary Display Company Name Creo Client Company Name Reckitt Benckiser Year Entered 2013 Target Environment The unit was designed and produced for Wilkinson – a retailer which Reckitt Benckiser wanted to gain greater traction with [More] Materials The unit consists of a plain EB Flute die cut carcass with Litho printed display board cladding.Scented ink was also used all over the claddingThe unit was delivered flat packed in outers for assembly in store. [More] Objectives The unit was designed to replicate the shape of the product and the curved edging and vibrant colours enabled it to gain stand out in a busy store environment. Featuring the design of the product in the unit shape also strengthened the link between t.... [More]

Entry Title Ambrosia Rice Pot Impulse Unit Category 7. Grocery & General Merchandise – Temporary Display Company Name HRG UK Limited Client Company Name Premier Foods Year Entered 2013 Target Environment Martin McColls Martin McColls Retail Group is the leading neighbourhood retailer in the independent managed sector running 1,266 convenience and newsagent stores. The group operates 666 McColl’s branded UK convenience stores as well as 600 newsagents.... [More] Materials Gravity Fed Unit Materials: >Unit: 4 colour digitally printed laminated wrap with gloss finish >Header: 4 colour printed foamex with gloss finish >Suction cups x 4 per unit >Cable ties x 3 per unit >SEL strip 100mm x 39 mm >Fixing to attach cap to wr.... [More] Objectives > Background: Ambrosia custard and rice pudding products have been a household favourite and family store cupboard essential since 1917. The strapline for the Ambrosia brand is familiar to all, ‘Welcome to Devon, the home of Ambrosia, Full of Dairy G.... [More]

Entry Title Lenor Bottle FSU Category 7. Grocery & General Merchandise – Temporary Display Company Name InContrast/STI Line Client Company Name Procter & Gamble UK Year Entered 2013 Target Environment Grocery - Wilkinson. Project Background: P&G and Wilkinson wanted to drive trial of fabric conditioners. UK Household penetration of fabric conditioners is 70% and with P&G (Fairy & Lenor) as market leader the objective was to drive adoption and chan.... [More] Materials A giant 3D Lenor bottle was proposed – in shocking pink – to create impact and feminine appeal in a category better known for more functional product presentation. Challenges: -The giant bottle needed retain its proportions while fitting within a sma.... [More] Objectives 1.Value sales IYA 302 achieving a share at 50.6% at Wilkinson during promotion period, despite footfall of just 44% due to snowy conditions. This 50.6% share was significantly above the national average at 39%. 2.Typical POS in this category tends to.... [More]

Entry Title Snowman MU Category 7. Grocery & General Merchandise – Temporary Display Company Name Smurfit Kappa Display UK Client Company Name Procter & Gamble Year Entered 2013 Target Environment Asda stores [More] Materials 175WLK/200W EB litho printed [More] Objectives The unit was designed in the interesting shape of a snowman and challenged the standard pallet style designs that exist in the market. It bought an interesting shape and form to an otherwise uniform solution whilst maintaining in store compliance. Th.... [More]

Entry Title Quaker Corrugated Clipstick Category 7. Grocery & General Merchandise – Temporary Display Company Name Smurfit Kappa Display UK Client Company Name PepsiCo UK & Ireland Year Entered 2013 Target Environment The objective of this project was to review a previous Quaker Clipstick which was over engineered in comparison to its longevity in store. This display was developed in order to obtain a substantial ROI improvement in comparison to the previous unit..... [More] Materials These displays were litho printed four colour process (CMYK) using water based inks, printed on to 210gsm paper, providing a high quality print finish. This was laminated onto SF150WT E flute corrugated board, giving strength to the structure, but st.... [More] Objectives The display was created in conjunction with the Quaker brand team to ensure that product visibility was truly optimised, in addition to maximising the branding and making this visible from all shopping angles. Sales of Quaker Pots were at a 107 index.... [More]

Entry Title Asda Photo Gift Unit Category 7. Grocery & General Merchandise – Temporary Display Company Name SP Group Client Company Name Asda Photo Centre Year Entered 2013 Target Environment Asda Photo Centre was looking to run a marketing promotion in the Seasonal aisle to raise awareness of personalised Photo Gifts via an FSDU, and through this, maximise sales at Asda.com. 233 stores were provided with an FSDU and pack of personalised .... [More] Materials The main unit was constructed in EB Flute 190Y 150W printed on Screen presses. The drip tray and product supports are made of 440mic clear PVC. Peg hooks used for the Instant gifts are produced in heavy duty glass reinforced plastic. The unit was ful.... [More] Objectives Since Q3 2012, Asda Photo Centre had been looking to focus on Photo Gifts and their availability to customers in store and online. Asda’s multichannel offering is a major focus in 2013, and Asda Photo online offers a site where users can create their.... [More]

Entry Title Hellmanns Feature Innovation in Sainsburys Category 7. Grocery & General Merchandise – Temporary Display Company Name StormDFX Ltd Client Company Name Unilever UK Limited Year Entered 2013 Target Environment Previous attempts to disrupt the shopper journey within the Dressings aisle in Sainsbury’s were duplicating and uninspiring. Sainsbury’s wanted to move away from promotional reliance, looking for something different and creative that would bring shop.... [More] Materials •Unit size 1190mm x 570mm x 100mm •Vacuum formed tray to hold shelf-ready packaging for easy merchandising •Di-cut polyprop BBQ flames glued to vacuum formed tray front to provide cues to the shopper for BBQ purchase in an exciting way •Separate vacu.... [More] Objectives To achieve the objectives we wanted to keep the POS flexible so we designed the template so that it could be updated for each promo cycle. Each piece of POS was simple in its design and construction for 1) ease of implementation by store and 2) recyc.... [More]

Entry Title Asda Easter POS 2013 Category 7. Grocery & General Merchandise – Temporary Display Company Name The Delta Group Client Company Name Asda Stores Ltd Year Entered 2013 Target Environment Supermarket environment, grocery and GM, in support of Asda’s Easter campaign, which transformed two Seasonal aisles for a 10-week period between February and April. Delivered across all retail formats: Supermarkets, Supercentres, and Living stores. .... [More] Materials Full POS Package was produced for all stores incl superstores, supermarkets and living stores (567 stores in total) A total of 46,887 elements were produced across 41 elements types POS was manufactured and implemented by Delta. In total 41 types o.... [More] Objectives The expectation of all Seasonal campaigns each year is to deliver an even bigger and better event, but with an ever-changing retail environment and increased competition from value retailers and online. Asda needed to ensure that their Easter package.... [More]

Entry Title Mars MaltEaster Unit for Tesco Category 7. Grocery & General Merchandise – Temporary Display Company Name Valley Printing Company Ltd Client Company Name Mars Chocolate Year Entered 2013 Target Environment These displays were designed and produced specifically for use in Tesco [More] Materials Cardboard Engineering with digital print [More] Objectives The new product variant launch was well received by both the retailer and consumer alike.Repeat orders for additional major high street retailers are now planned for the coming pre-Easter sales period [More]