5. Confectionery & Snacks – Temporary Display

Entry Title Roll Up! Marvellous Creations Tent Category 5. Confectionery & Snacks – Temporary Display Company Name DS Smith Packaging Client Company Name Mondelez UK Ltd Year Entered 2013 Target Environment The targeted retail environment is Wholesale stores. [More] Materials The materials used are:E190Y150W and EB190Y150WBC125LT for the wrapsVelcro Strips, to hold the unit together.The construction processes are:Screen-printed 5 colours and a UV Varnish on a large format 6-colour Thieme pressDie cut on a large format You.... [More] Objectives The unit has the look and feel of a big top tent, which promotes the new brand as a fun, playful shopping destination for children and adults alike. As the product is a new launch it was imperative to come up with a compelling design that would gener.... [More]

Entry Title Cadbury Egg&Spoon Giant Egg Category 5. Confectionery & Snacks – Temporary Display Company Name Impact Creative Partnership Limited Client Company Name Mondelez UK Ltd Year Entered 2013 Target Environment Larger Grocery stores [More] Materials Sprayed MDF base Powder coated tubular steel upstand Vacuum formed giant egg and spoon with distortion print Foil effect wrap Vacuum formed branded plinth [More] Objectives The units created a strong visual association between the unique product in store and the supporting media campaign, reinforcing brand awareness. See link to the advert for reference. http://www.youtube.com/watch?v=EZgj8aUbVKg Calls to all stores whi.... [More]

Entry Title CDM Taste Chameleon FSU Category 5. Confectionery & Snacks – Temporary Display Company Name InContrast/STI Line Client Company Name Mondelez International Year Entered 2013 Target Environment Grocery: Co-op. Forecasting POS in convenience and independent channels is difficult, yet running out of POS for an impulse-driven product launch or promotion is not acceptable. Over-ordering of POS had been standard practice, but analysis showed tha.... [More] Materials Design aims: -Generic body with 4c cladding as a separate component -Able to be packed flat, into a small kit -Quick to assemble and add the cladding in store -An aesthetic alternative to standard, easy-to-reclad ‘square’ FSUs -Accommodate all produc.... [More] Objectives 1.The chameleon FSU’s curves complement the purple CDM Taste campaign; the pure chocolate chunks on the base really hero CDM to get shoppers thinking about what’s inside the wrapper. Despite its premium, curved appearance the chameleon unit assembles.... [More]

Entry Title CDM Taste Gondola End Kits Category 5. Confectionery & Snacks – Temporary Display Company Name InContrast/STI Line Client Company Name Mondelez International Year Entered 2013 Target Environment Three different accounts: WHS, Welcome Break and Poundworld, to be instore for three months. Mondelez International wanted to do something over and above the standard POS kit for certain impulse accounts, so ideas were discussed with the supplier and.... [More] Materials Challenges: - Size flexibility to create same look in all stores: (WB fixtures much shorter/narrower than others). - Creating circular poles, also flexible size, then finding solution to attach to unit - Different attachment methods for each account .... [More] Objectives 1.Poundworld sales results after first two months of GE kits instore: -all 200 stores participated -Mar & Apr 2013 Dairy Milk 120g sales up 1028% vs same period 2012 (yes, 10x!) -Mar & Apr 2013 sales up 147% vs same period 2012 (even without any pric.... [More]

Entry Title Sour Patch Kids Parasite Unit Category 5. Confectionery & Snacks – Temporary Display Company Name InContrast/STI Line Client Company Name Mondelez UK Limited Year Entered 2013 Target Environment New Product Launch in independent and symbol stores, where space is at a premium and hard to get. Sour Patch Kids sugar sweets hit UK shelves in September 2012, the first new product from Maynards in two years. Launching into the growing sours catego.... [More] Materials Final dimensions 690mm h x 130mm w x 90 mm d to give maximum impact without obscuring other products too much. To keep costs low, the amount of material needed was minimized so two complete units could be produced from a single B1 size print sheet. K.... [More] Objectives The unit achieved great visibility in stores due to the striking brand colours and impactful use of diecutting to help the Sour Patch Kids characters really stand out. Detailed sales figures are notoriously hard to get or validate from independents, .... [More]

Entry Title Randoms Squidgy Speak Big Mouth Category 5. Confectionery & Snacks – Temporary Display Company Name InContrast/STI Line Client Company Name Nestlé UK Ltd Year Entered 2013 Target Environment CTN, convenience and forecourt additional impulse siting. Background: Squidgy Speak is Nestle’s fun new brand extension to its quirky Randoms brand, which has grown to over £20m in less than 5 years by attracting new shoppers into the sugar confectio.... [More] Materials Challenges: -Interesting / unusual shapes add impact, but make flatpacking harder. -3D embellishments add impact, but tend to increase the number of assembly steps. -Curve needed to reproduce the mouth, but unit still had to pack flat and be folded. .... [More] Objectives 1. A bright and novel shape with clear branding and a bold ‘New’ message helped this display gain attention for Squidgy Speak in stores. 2. Easy-tear outer and simple pop-up design means unit assembles in very few steps; see video, it takes less than.... [More]

Entry Title Tassimo Gondola End Dressing Kit Category 5. Confectionery & Snacks – Temporary Display Company Name SDI Displays Client Company Name Mondelez UK Ltd Year Entered 2013 Target Environment The focus was to be present in the grocery retailers, especially in areas that would have higher footfall and increased visibility. [More] Materials The majority of the material used for this project was gloss laminated 2mm display card, which was used to shroud the standard Tesco yellow gondola end, using the following components. Shelf overlays and a back panel, which were screenprinted, and a .... [More] Objectives Post the campaign, Tassimo penetration has risen from 2.8% to 3.2%, which is a fantastic result and higher than expected. The performance of the gondola ends in the Tesco stores showed a significant impact in generating the vital awareness required f.... [More]

Entry Title Walkers Home Grown Tractor Display Category 5. Confectionery & Snacks – Temporary Display Company Name Smurfit Kappa Display UK Client Company Name PepsiCo UK & Ireland Year Entered 2013 Target Environment Targeted retail environment was mainly grocery and super markets, specifically Tesco, Asda and Morrison’s, as well as wholesalers. The aim was to create in-store theatre, an engaging display to disrupt the shopper journey, communicating new brand pos.... [More] Materials All components were printed four colour process (CMYK), high quality Litho using water based inks. The cab section, exhaust, front/rear dump bin sections and wheels were all printed onto 210gsm paper, then laminated onto EXP150WT EB corrugated, this .... [More] Objectives The display was created in conjunction with the walkers brand team and the unit tied in with a Multi-million pound multi media campaign. The tractor display unit was in store for a 2 week period, this piece of instore theatre produced a 48% uplift in.... [More]

Entry Title JS Eat Now Shipper Category 5. Confectionery & Snacks – Temporary Display Company Name Superior Creative Services Ltd Client Company Name United Biscuits Year Entered 2013 Target Environment United Biscuits aim was to target the impulse market within the forecourt sector of JS Sainsburys. This was a first colaberation for United Biscuits and J Sainsbury's in this sector and proved very successful. [More] Materials The unit was designed to be lightweight and easy to place when co-packed so used 190cl/150wtt EB flute throughout. This also gave the rigidity to support the weight of the product in transit. Packers and fillers used white lined 150/125wtt B flute al.... [More] Objectives United Biscuits were very happy with the increase in exposer and sales generated with the FSDU. This resulted in the unit being reproduced on another four occasions using different varities of product which resulted in significant incremental RSV gai.... [More]

Entry Title 4-Way Shopper Category 5. Confectionery & Snacks – Temporary Display Company Name Superior Creative Services Ltd Client Company Name Burtons Biscuits Year Entered 2013 Target Environment This was sited in both wholesale and impulse channels in the UK with the main focus in Tesco and Asda Burtons had 3 variants with Choc being the number 1 so receiving 2 facings versus 1 each for the other variants. This 4 way shopper also showed the .... [More] Materials 190cl/150wtt EB flute was used thoughout [More] Objectives Burtons knew from taste tests that this cookie was a winner but they needed people to try it and to buy it as it was a new concept in biscuits. This display hero’d the product‘s cross section for all to see and looked really appealing. 'This NPD laun.... [More]

Entry Title Joyville Unit with Motorised Whisk Category 5. Confectionery & Snacks – Temporary Display Company Name TPI - The Printed Image Client Company Name Mondelez Year Entered 2013 Target Environment In 2012 Cadbury launched their new global brand platform, Joyville. Positioned as a mythical place that lives in the imagination of chocolate lovers around the world, Joyville is the magical place where Cadbury Chocolate is made. The Joyville platfor.... [More] Materials This unit is very unusual in that it has a motorised battery operated whisk bulit into it. This presenetd it challenged in terms of unit design and build but our structural engineers overcame this to develop a great unit. The challenge was to over co.... [More] Objectives Joyville – Sept/Oct 2012 – CDM Value Share CDM value share growth +240bps during Joyville campaign. Take Home formats were key driver to gain and Multiple channel grew fastest +430bps, although the gained across all channels CDM value share growth 2..... [More]