4. Grocery & General Merchandise – Permanent

Entry Title BP Wild Bean Pastry Display Category 4. Grocery & General Merchandise – Permanent Company Name Creative Idea Limited Client Company Name BP Oil UK Year Entered 2013 Target Environment Forecourt Retail [More] Materials Steel, Acrylic, Foamex, ABS, MDF, Vinyl, Metal fabrication, Plastic fabrication, MDF Fabrication, Assembly, Routing, Injection Moulding, Drape moulding [More] Objectives SALES INCREASES:Not available.COST VERSUS DISPLAY VALUE:N/AINITIAL NUMBER OF DISPLAYS ORDERED: The initial order of 171 units was fulfilled and implemented across all Wild Bean Café sites in the UK. Further units have been ordered for subsequent refu.... [More]

Entry Title Kit Kat Gravity Feed Unit Category 4. Grocery & General Merchandise – Permanent Company Name DC-Activ Client Company Name Nestlé Confectionery UK Year Entered 2013 Target Environment Multiple convenience and motorway travel stores (Co-Op, Independents and WHSmith travel) [More] Materials The units were injection moulded in ABS - 3mm clear PETG with graphic applied to face and sides complete with suckers, double sided foam pads and tie tags. 39mm SEL cut to width of unit and fixed to face, 4 suckers fitted to back unit, 4 cable ties, .... [More] Objectives • Sales: Resulted in significant sales uplifts within multiple convenience stores (Co-op, independents and WHSmith travel). • Ease Of Shop: Ensured Kit Kat shopper consideration within the confectionery aspect of meal deals and lunchtime occasions ov.... [More]

Entry Title Mars Semi Permanent CTU Category 4. Grocery & General Merchandise – Permanent Company Name Display Plan Limited Client Company Name Mars Chocolate UK Limited Year Entered 2013 Target Environment Out of Home - Catering customers in B&L, education and healthcare. Traditionally executed within a foodservice environment, particularly the workplace. [More] Materials PETG and card [More] Objectives The CTU helps promote core lines whilst no promotion is running. When a campaign goes live, we simply change the promotional graphics with relevant branded core visual. The interchangeable graphics on the rear of unit facilitates the tie into to the .... [More]

Entry Title Walkers Doritos Dip Slide Waitrose Category 4. Grocery & General Merchandise – Permanent Company Name Display Plan Limited Client Company Name PepsiCo UK & Ireland, Permanent Merchandising Year Entered 2013 Target Environment Grocers (Waitrose) [More] Materials Metal wire and sheet shelf gravity fed presenter with PETG graphic blade. [More] Objectives The 'Dip Slide' execution, produced in line with Waitrose specification, provided maximum branding & visibility. The double stacked & elevated display angled to give a gravity feed improved on shelf product visibility & availability. This makes the p.... [More]

Entry Title Wrigley Bottle Merchandiser Category 4. Grocery & General Merchandise – Permanent Company Name Display Plan Limited Client Company Name The Wrigley Company Limited Year Entered 2013 Target Environment Independents and Symbol Stores i.e. Spar, Mace, Costcutter [More] Materials Injection Moulded ABS [More] Objectives Expected placement was 50% of stores, actual placement to date has achieved a fantastic level of 83%, which is above and beyond the expectations! As this is a new launch, It is currently too early for a sales figure report from this project, however .... [More]

Entry Title Wrigley INQ Topper Category 4. Grocery & General Merchandise – Permanent Company Name HL Display (UK) Ltd Client Company Name Wrigley Year Entered 2013 Target Environment Leading manufacturer of sugar and gum confectionery, Wrigley, wanted an In Queue Topper designed to sit on top of Tesco’s ITAB barrier queuing system. The topper was to be used to merchandise sugar and gum confectionery items in addition to sweet pro.... [More] Materials The units were constructed laser cut steel and welded together for strength. The frames were then powder coated in Tesco grey. The PETG anti-sweep cover was heat bent to shape. The units were made in their entirety under one roof in the agency’s UK b.... [More] Objectives Wrigley specified that the unit had to be robust, which was in itself a challenge because there were limitations in terms of how the topper could be fixed to the queuing system especially as any solution had to pass Tesco’s Design Standards. The unit.... [More]

Entry Title Asda Gift Card Gondola Ends Category 4. Grocery & General Merchandise – Permanent Company Name HL Display (UK) Ltd Client Company Name Asda Year Entered 2013 Target Environment Asda commissioned the agency to create a gift card display unit that could be positioned on gondola ends in its standard format stores throughout the UK. The client wanted to achieve clear presentation of its full gift card range and categorisation o.... [More] Materials The units were constructed from a sheet steel carcass with a perforated front panel. Two halves were bolted together to form a single unit. The unit simply lifts up and hooks onto the standard uprights on the Tego 1.3m ends. Sheet steel integral draw.... [More] Objectives The agency designed a bespoke gift card gondola end unit that featured horizontal segmentation bars to separate the types of card available, arranged by retailer and category, such as fashion and leisure. An internal storage compartment was built int.... [More]

Entry Title Xerox Totems Category 4. Grocery & General Merchandise – Permanent Company Name Kolorcraft Limited Client Company Name Xerox/Morrisons Year Entered 2013 Target Environment Morrisons Supermarkets asked Xerox/Kolorcraft for a unit to be situated near the entrance/exit of their stores in order to capitalise on heavy footfall by promoting 'hero' products and offers. Amid all the coming and going, they wanted to promote r.... [More] Materials We created a totem consisting of the primary messaging unit supported by metal feet with covers. In the build, we used Red, FL10 and 5mm foam PVC, plus display board, boxboard, polypropylene, PVC, Akyprint and e-flute corrugated board. The main unit .... [More] Objectives The totem unit was designed by Xerox/Kolorcraft to simultaneously display multiple messages in-line with advertising activity. It had to be robust and relocatable between the main entrance/exit and Market Street (the fresh produce area). MULTI-CHAN.... [More]

Entry Title Tropicana Fridge Re Brand Category 4. Grocery & General Merchandise – Permanent Company Name Print and Display T/A P+D Client Company Name Pepsico Food & Beverages Year Entered 2013 Target Environment Chilled section [More] Materials All elements were printed digialFloor graphics - Anti slip floor graphic materialShelf Strips - 220 mic pvcAisle fins - 1000 mic pvcKicker panel - vinyl mounted onto EB-FluteHeader board - 650mic pvc attached to support boxesEnd Caps - 080 boardSuppo.... [More] Objectives By using materials that work well in the chilled section we were able to make the very vibrant and draw attention to it as soon as you enter the fridge area. The use of the 3D ropes created the effect of a crate of oranges and creative graphics gave .... [More]

Entry Title Walls Freezer Flag Category 4. Grocery & General Merchandise – Permanent Company Name Signwaves Group Client Company Name Unilever UK Ltd Year Entered 2013 Target Environment The target retail environment = Impulse purchase across various channels i.e. convenience sector, petrol stations, leisure sites. [More] Materials Materials; The flag arm = a one-piece injection moulded flexible arm in acetal, provided with an acrylic adhesive foam tape mounting pad. The flag graphic = a 0.5mm thick card graphic with alternate designs by litho-print onto each side, finally die-.... [More] Objectives The Freezer Flag solution addressed the objectives by; •Signposting the freezer position to shoppers, using a disruptive arrow shaped design for best stand-out. •Raising the Walls brand into the eye-line, placing key product images at eye level as a .... [More]