3. Alcoholic and Soft Drinks

Entry Title Tiger Glass Box Display Category 3. Alcoholic & Soft Drinks Company Name Client Company Name Heineken Ireland Year Entered 2013 Target Environment Targeted Retail Environment: Off Premise Accounts [More] Materials Each set comprised of the following; 1 Acrylic light boxes - as base unit 3mm Lumin edge Perspex Boxes - QTY 4 with each set in two colours Orange and Blue. In addition to these innovative items, we created standard POS items such as Posters, Shelf S.... [More] Objectives RESULTS Visibility items kept in line with the brand’s super premium profile. The Perspex unit & support POS were very well received by Heineken customers. High demand for glassware, many accounts requested extra stock. Great success in increasing br.... [More]

Entry Title Vita Coco Chiller Merchandising Trays Category 3. Alcoholic & Soft Drinks Company Name Client Company Name All Market Europe Ltd (Vita Coco) Year Entered 2013 Target Environment Vita Coco trades in a number of international regions: -UK -Ireland -USA -France -Sweden -Benelux Given the breadth of different chiller display units e.g. in-fixture bay chillers and drinks fridges, a flexible and consistent display solutions was es.... [More] Materials The new merchandising tray was made up of a two-part vacuum forming (a front panel and interlocking tray) moulded in 1.5mm screen-printed wood grain effect HIPS. The front panel had a full colour self adhesive logo graphic applied with hand painted s.... [More] Objectives Maintaining retail standards and consistent product presentation of products across the diverse types of chiller display units, and across international trading regions, is a constant challenge. With chiller displays being highly shopped areas and re.... [More]

Entry Title PepsiCo Beverage and Snacks Unit Category 3. Alcoholic & Soft Drinks Company Name Display Plan Limited Client Company Name PepsiCo UK & Ireland, Permanent Merchandising Year Entered 2013 Target Environment Filling Station forecourts, Spar [More] Materials Floor standing display from sheet and wire, tubular steel back frame and sheet steel shelves lock into a unique shelf mounting system. Large graphic panels allow for promotional messages. Large flat sheet metal base is ideal for stacking cases of bev.... [More] Objectives The units were produced with the following attributes: •Large format shelves and plinths to withstand heavy products •2 rear wheels to allow for mobility •Optional graphic packs to retro fit on side and rear for promotions •Removable header to help w.... [More]

Entry Title A Mega Unit for Coke Category 3. Alcoholic & Soft Drinks Company Name DS Smith Packaging Client Company Name RMF Year Entered 2013 Target Environment The promotion was targeted at Wholesale Retailers as well as large ASDA and Tesco stores near the Olympic venues to drive incremental volume sales of Coke during the 2012 London Olympics. [More] Materials The materials used are:EB190T150W for the main body,Silver foil N-flute for the 'bottle' cladding on the header,BC125LT for the tray and lid, and Velcro, to hold the unit together when in store.The construction processes are:Screen-printed 5 colours .... [More] Objectives The marketing objectives were achieved, as Dave Lawford, the buyer at Coca-Cola Enterprises said: “The CCE print team have found that from initial briefings allied with your passion for creativity, DS Smith can deliver a ‘WOW’ that is recogni.... [More]

Entry Title Hop on the Coke Bus! Category 3. Alcoholic & Soft Drinks Company Name DS Smith Packaging Client Company Name RMF Year Entered 2013 Target Environment The promotion was targeted at Wholesale Retailers to provide a truly “shopper stopping” experience driving incremental volume sales of Coke during the 2012 London Olympics. [More] Materials The materials used were:EB190Y150W for the main body,BC125LT for the tray & lidVelcro to hold the unit together when in storeDS PadsThe construction processes were:Screen-printed 5 colours on a large format 6-colour Thieme pressDie cut on a large for.... [More] Objectives The marketing objectives were achieved, as Dave Lawford, the buyer at Coca-Cola Enterprises said, “It has impressed both the senior team at CCE and it’s key clients, so has certainly achieved the huge impact and WOW that we all wanted.”This display a.... [More]

Entry Title Ribena Tumblers GWP Category 3. Alcoholic & Soft Drinks Company Name Hey Human Client Company Name GlaxoSmithKline Year Entered 2013 Target Environment This promotion was developed as a retailer-exclusive gift with purchase to Tesco. The collectable tumbler aimed to drive sales of Ribena through added value, rather than deep discounts, and drive future consumption of Ribena through the constant remi.... [More] Materials Plastic tumbler made from 100% Polystyrene. The tumbler sticker was made out of Gloss white WG Acrylic Removable Adhesive. [More] Objectives Ribena’s added-value free gift with purchase solution challenged conventional thinking. It offered a benefit to the brand, retailer and every consumer that purchased the promotional pack, breaking new ground within the soft drinks category. Ribena sa.... [More]

Entry Title Coca-Cola Bottle-sided SprinGa Category 3. Alcoholic & Soft Drinks Company Name Smurfit Kappa Display UK Client Company Name Charterhouse/Coca-Cola Enterprises Year Entered 2013 Target Environment Tesco stores [More] Materials 175CKB/150WTK EB litho printed [More] Objectives In meeting the brief, the overall effectiveness of this display is measured in its ability to deliver maximum stopping power alongside instant brand recognition.Flat packed and erected in seconds, the unit owes its robustness to the use of clever man.... [More]

Entry Title Coca-Cola Curvy Box Unit Category 3. Alcoholic & Soft Drinks Company Name Smurfit Kappa Display UK Client Company Name Charterhouse/Coca-Cola Enterprises Year Entered 2013 Target Environment BP garages [More] Materials 190CKB/150WTK EB litho printed [More] Objectives Back by popular demand, the brief for Coca-Cola’s much loved variant, Vanilla Coke, was based on the design of a visually appealing unit that resonates with the anticipation of loyal consumers.Exhibiting a refreshed, highly appealing new look for its.... [More]

Entry Title Carling TIER Display Category 3. Alcoholic & Soft Drinks Company Name TPI - The Printed Image Client Company Name Molson Coors Ireland Year Entered 2013 Target Environment The target shoppers for Carling are young males aged between 18-24. Large floor displays were achieved commanding space for a pallet of Carling stock with use of a large eye catching Tier display. The target retail environment was larger convencience.... [More] Materials All elements were digitally printed on a HP7500, which enables fast and cost-effective production of large format pieces on heavy or corrugated material, to better than screen-print quality. All pieces were die cut to shape using cutting Formes, glue.... [More] Objectives In 2012 Carling had an image revamp and the aim was to premiumise Carling which offers a great value and tasting lager that offers more than just an attractive price point. Carling premiumised their off trade packs with a new modern look. We launched.... [More]

Entry Title Desparados Barrel unit Category 3. Alcoholic & Soft Drinks Company Name TPI - The Printed Image Client Company Name Heineken Ireland Year Entered 2013 Target Environment This Unit was designed for Largesupermarkets. It was designed for placement in an area that had space so that the unit could be observed at a distance as the barrel effect is more noticeable from a few feet away.The fact that the header has a price p.... [More] Materials The unit was made up from a number of 4 differnt types of subtrates. The display was digitally printed on a HP 7600 printer and die cut using cutting formes.As can be seen from the images submitted there was 5 led light used on the swishing arrow. Th.... [More] Objectives Initially the launch activity was for one 3 week cycle in October (P10: 3rd – 24th October) but it continued for another 3 week cycle due to the impact of the shop tidy in-store. • This was an exclusive launch which was supported by a suite of POS in.... [More]

Entry Title WKD Re-MIx CTU Category 3. Alcoholic & Soft Drinks Company Name TPS Visual Communications Limited Client Company Name SHS Drinks Ltd Year Entered 2013 Target Environment Northern Ireland Retail Take Home Market The unit has been designed to have a small footprint, so that it can be sited on counter for exit and impulse purchases. [More] Materials Fabricated High impact clear acrylic. Side panels uniquely attached using micro magnets so easy to remove/replace the side graphics. EPOS strip on each shelf front for POS strips and on the back of the top shelf to affix header. [More] Objectives WKD is the leading brand in the client's portfolio, has a retail value in the UK of over £258 million and is currently the No1 RTD in both the UK and ROI. At present, there are no measurable sales increase figures as this was a new product launch. Ho.... [More]