Entry Title |
BIC Hook Unit |
Category |
14. Stationery, Office Supplies, Financial and other Services |
Company Name |
Smurfit Kappa Display UK |
Client Company Name |
BIC |
Year Entered |
2012 |
Target Environment
Mainly UK Grocers (Tesco, Morrisons, Co-op, Sainsburys), Staples Retail, WHSmith and Rymans. [More]
Materials
The unit was manufactured from an EB flute structure, clad with litho printed display board. This is a pre-filled unit that is merchandised within a co-pack centre and then delivered directly back to the retailer. [More]
Objectives
As the guidelines of UK retailers are strict, the FSDU had to comply with all retailer guidelines (size and weight), but at the same time gave enough space to communicate product benefits and promotions. Both objectives were met in the BIC Hook unit..... [More]
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