8. Fashion, Personal Products & Accessories

Entry Title Breo Retail Acceleration programme – “when it launched we saw sales double” Category 8. Fashion, Personal Products & Accessories Company Name Client Company Name Breo Year Entered 2012 Target Environment European fashion and accessory store groups, department stores and travel retail, then rolled-out globally following European success. [More] Materials The common denominator throughout the programme is the use of pre-printed vacuum formings to provide an organic shape, a robust form and an easily cleaned white surface. For most elements a fabricated metal frame provides the infrastructure to which .... [More] Objectives How the entry achieves its marketing objectives Introduction: When Breo created the Roam, a simple, stylish, affordable, fun and durable watch, it really captured the imaginations of active and style-conscious people alike. Its success inspired a who.... [More]

Entry Title New Look Summer 2012 Category 8. Fashion, Personal Products & Accessories Company Name Kolorcraft Limited Client Company Name New Look Retailers LTD Year Entered 2012 Target Environment The target retail environment for this New Look display was the high street fashion market. The aim was to drive footfall of young, predominantly female shoppers, in particular those looking to make seasonal purchases. [More] Materials 1538 sets of butterfly panels were created at £17.34 per set. 112 sets of dragonfly panels were created for stores that had a menswear department; dragonfly sets cost £36.50. Backboards were litho printed onto 170gsm silk with a gloss UV varnish and .... [More] Objectives Background A new summer range needs a new summer display to drive footfall and put shoppers in the mood to kit out their new summer wardrobe. Summer is probably the season that best drives fashion sales as shoppers are in a positive mood and preparin.... [More]

Entry Title O’Neill Merchandising Display System – “a key tool to drive our retail growth” Category 8. Fashion, Personal Products & Accessories Company Name Sector Design Client Company Name O’Neill/The Watersports Year Entered 2012 Target Environment All formats across Europe – from independent surf shacks to sports-based multiples and department stores. [More] Materials Materials and production processes. Given the specific combination of materials, processes, timing and volumes, a bespoke supply chain was created. Most of the component production was managed using primary producers in China, then bulk packed into c.... [More] Objectives How the entry achieves its marketing objectives Introduction: From humble beginnings, with Jack O’Neill making simple wetsuits in his garage, the company has consistently improved surfing technology, expanded its product range and become a leading gl.... [More]

Entry Title Suzuki merchandise new range FSDU Category 8. Fashion, Personal Products & Accessories Company Name Yes POS Client Company Name Suzuki GB Plc Year Entered 2012 Target Environment The FSDU was designed to be used in Suzuki’s motorbike and car dealer show rooms throughout Europe. Traditionally users of permanent metal and glass merchandise display systems the units were intended to be stand alone within different areas of the s.... [More] Materials The unit is made up of over 100 separate cardboard shapes which are cut and collated into section parts for ease of assembly. Only the outer faces of card are printed using litho printed sheets laminated to the cardboard. To further enhance the attra.... [More] Objectives The design of the unit was to complement and enhance the brand identity of two new ranges of clothing, part of a worldwide product range development which includes the new heritage and fashion clothing ranges. The units formed part of a dealer launch.... [More]