5. Confectionery & Snack Products - Temporary Display

Entry Title Thorntons Alphabet Truffles Typewriter Category 5. Confectionery & Snack Products – Temporary Display Company Name Client Company Name Thorntons Year Entered 2012 Target Environment Retail Environment:Thorntons own & franchise stores [More] Materials The materials used to create the typewriter were E flute, B flute and 440mic cream backed boxboard. All sheets were screen printed before being partially assembled prior to flat despatch to stores. [More] Objectives Alphabet Truffles are a unique Thorntons product. They enable the purchaser to personalise a message to the recipient, with each of the individual, buttery, chocolate truffles carrying a letter of the alphabet to spell out the message. Whilst this pr.... [More]

Entry Title Trebor Welcome Break Olympics Floor Vinyl Category 5. Confectionery & Snack Products – Temporary Display Company Name DS Smith Client Company Name Kraft Foods Year Entered 2012 Target Environment Forecourt Motorway Service Area, many consumers arriving tired in need of refreshments but often not sure what they want. With many snack options from competing brand available, consumer often have too much choice and benefit from some guidance or a .... [More] Materials Material used was Ritrama Floor Media, these were digitally printed to face on the Inca S20 Flatbed, then finished with ritrama Anti Slip Laminate applied to face only. They were then Zund Cut out to shape using supplied cutter guide. Due to the huge.... [More] Objectives The designs matched the advertising campaign as much as it could for a POS driven display. It used a running track with the brands running on it to really drive the connection between the brands and the Olympics promotion. Kraft’s internal Brand upda.... [More]

Entry Title SnackTracks Troth FSDU Category 5. Confectionery & Snack Products – Temporary Display Company Name DS Smith Client Company Name United Biscuits Year Entered 2012 Target Environment Unit was placed into both grocery chain and impulse stores in UK. The activity was to support an on-pack promotion across a range of grab-pack snacks [More] Materials Incorporating the ‘design’ of the headphones and the foil from the packs the unit was printed 5 colour (4 colour process & silver) litho onto 170 gsm silk then mounted to the board (material: NE150TW). By printing Litho we were able to offer the flex.... [More] Objectives The display was designed to promote the on-pack offer of free music downloads with purchase in the retail environment and to drive the awareness of the core snacks range. This was achieved by creating a display that was suitable for a large variety o.... [More]

Entry Title Cadbury Cream Egg Interactive Theatre Display Category 5. Confectionery & Snack Products – Temporary Display Company Name DS Smith Client Company Name Kraft Foods Year Entered 2012 Target Environment Retail environments where confectionery isn’t a core category. Department stores and also high street stationers/newspaper stores. [More] Materials The main unit, header and shelves were made out of corrugated board, EB190Y150W. The Drop front was made out of 550mic PVC so you can see the movement of the egg dropping down. These were delivered in a BC125LT outer wrap to protect the display durin.... [More] Objectives The unit followed the through the line campaign of Crème Egg Gooing for Gold – and was branded inline with the national campaign to highlight the Cadbury sponsorship of the London 2012 Olympic Games. The brief was to have a special interactive displa.... [More]

Entry Title Trebor Car Pot Gravity Fed Parasite Display Category 5. Confectionery & Snack Products – Temporary Display Company Name DS Smith Client Company Name Kraft Foods Year Entered 2012 Target Environment All retail environments – to achieve tactical and additional secondary sites for Trebor Carpot. Target was both grocery and non-grocery to push sales, reach new customers with this key pack design and the Trebor Olympic’s promotional message. [More] Materials These displays were Litho printed 4 colour + m/c varnish onto 150G Art Paper, providing a high quality print finish, and allowed the small text to be readable. This was laminated onto NE150TW board giving strength to hold the weighty pots but still r.... [More] Objectives The initial brief was to create a unit to hold car pots, this would need to attach to both a ‘Trebor Rolls unit’ (a temporary parasite display) and attach to gondola ends/ shelving unit as a secondary display. This was to be gravity feed if possible..... [More]

Entry Title Olympic Post Cards FSDU Category 5. Confectionery & Snack Products – Temporary Display Company Name InContrast/STI Line Client Company Name Kraft Year Entered 2012 Target Environment Multiple convenience outlets including forecourts in support of the Team GB postcards campaign. The display was designed to make a unique visual link with the postcard promotion and make the promotional mechanic obvious. Displays were ideally to be p.... [More] Materials Unprinted 'EB' flute chassis and shelves which were pre-glued to the rear panel allowing for quick erection in-store. The 4-colour litho plus UV varnish cladding curves around the chassis and shelves to create the shape of a traditional UK postbox. T.... [More] Objectives Cadbury was stepping up its London 2012 Olympics marketing activity with a new campaign which calls upon customers to send messages of support to Britain’s top athletes. Special edition Union flag packs of Dairy Milk come complete with pre-paid postc.... [More]

Entry Title Cadbury Stars CTU Category 5. Confectionery & Snack Products – Temporary Display Company Name InContrast/STI Line Client Company Name Kraft Year Entered 2012 Target Environment Multiple convenience including forecourt outlets for in-store assembly to bring to life the new ‘Star’ shaped seasonal confectionary treat. [More] Materials The base was printed in high quality 4-colour litho with UV varnish, laminated to E flute.The cone was produced in a clear high gloss unprinted polypropylene. [More] Objectives Our brief was to design a counter top solution with both small footprint with simple assembly in order to drive compliance. Critical to the brief was a solution with unrivalled product visibility due to the products unique ‘star’ shape. Counter solut.... [More]

Entry Title Mars - Galaxy Block Shelf Display Category 5. Confectionery & Snack Products – Temporary Display Company Name Kesslers International Limited Client Company Name Mars Chocolate UK Year Entered 2012 Target Environment The Mars Galaxy block shelf display was developed to enhance visibility of the Galaxy brand in independent and larger retail stores. The aim was to create a simple display which could be sited on shelf or counter and stand out in the competitive conf.... [More] Materials The Galaxy display design is very simple and cost effective: produced in injection moulded acrylic, with extruded ticket strip edging. The self adhesive, Litho printed overlays and header board hold the Galaxy branding in place. [More] Objectives Mars requested a cost effective solution to present Galaxy block in-store, on-shelf. The final unit successfully matched the brief for a low cost, quality display. The Galaxy block display elevates the Galaxy bar from the shelf - ensuring optimum bra.... [More]

Entry Title Cadbury 3D Seasonal Toby Category 5. Confectionery & Snack Products – Temporary Display Company Name Kolorcraft Limited Client Company Name Xerox Limited Year Entered 2012 Target Environment The toby was produced for display in a grocery retail environment. It targeted seasonal shoppers as well as directing grocery shoppers to the seasonal product, aiming to convert routine food sales into additional seasonal sales. [More] Materials 6 parts (Main body, spacer, logo, right stocking, middle stocking and left stocking) were printed single-sided onto 170gsm matt cartidge FSC, in four colour process. Parts were die cut and mounted to 1200mic white lined greyboard. Screen spot glitter.... [More] Objectives Background Following on from the success of the use of a Xerox/Kolorcraft designed 3D toby in 2010, Cadbury wanted to recreate a beacon for the brand, capturing the tradition and essence of the season whilst raising awareness for all key Cadbury pr.... [More]

Entry Title Lindor Maxi Boule FSDU Category 5. Confectionery & Snack Products – Temporary Display Company Name Lighthouse Display International Limited Client Company Name Lindt & Sprungli Year Entered 2012 Target Environment The Lindor Maxi Boule FSDU was created and developed exclusively for Tesco stores and was the flagship unit for the launch of the Lindor Maxi Boule. The brief was to produce a large version of the Classic Lindor Cornet chocolate box in time for Chris.... [More] Materials Three piece main unit constructed of FB corrugated flute, Screen printed 4 col gloss ink, single colour spot to reverse Shelves, B flute corrugate, single colour screen print both sides. [More] Objectives Christmas 2011 Lindor decided to roll out their exciting new product launch into Tesco stores, it was so successful that as a result of this activity it is now being introduced across the UK. Lindor's performance over this critical Christmas period w.... [More]

Entry Title Skittles Crazy Cores Dumpbin Category 5. Confectionery & Snack Products – Temporary Display Company Name Mesh Marketing Limited Client Company Name The Wrigley Company Year Entered 2012 Target Environment Independent impulse, multiple grocery chains, and symbol groups. Designed to promote the UK launch of a new product in the Skittles range. The display was sited in high-visibility areas in store – predominantly around confectionery. [More] Materials The bins were produced from EB flute corrugated, the outers were B Flute corrugated and the splash trays were clear polypropylene. The applied print technique was KBA Litho print on 150gsm paper, which was mounted to the bin’s corrugated board. The o.... [More] Objectives The brief was to provide an eye-catching in-store activation that would create great standout and campaign awareness around the point of purchase – while linking back to a larger Crazy Cores activation on Facebook. Creatively, the piece had to incorp.... [More]

Entry Title Mix & Match Category 5. Confectionery & Snack Products – Temporary Display Company Name SCA Hygiene Products UK Limited Client Company Name Kraft Foods Year Entered 2012 Target Environment What is the target retail environment: The unit was developed specifically to encourage multiple purchase of Cadbury sharing packs and its classic Creme Egg, within convenience outlets such as WH Smith, during the confectionery industry’s busiest tim.... [More] Materials List materials & Construction processes: The unit was made using materials in accordance with Cadbury’s sustainability policy. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enough to withstand the ev.... [More] Objectives How it achieved marketing objectives: 1) For Cadbury the unit provided clear, unmissable visibility instore. Raising significant awareness of a wide selection of products available and ensuring that Cadbury products were always at the forefront of sh.... [More]

Entry Title Mars Maltesers 75yr of Lightness Prepack Category 5. Confectionery & Snack Products – Temporary Display Company Name Smurfit Kappa Display (Ireland) Client Company Name Mars Ireland Year Entered 2012 Target Environment The bitesize sector is in growth in Ireland at present with a sales value of €45.4m. The two big trends that continue to drive confectionery sales are sharing and the Big Night In – both present great opportunities for growth of the Maltesers brand.I.... [More] Materials Main component eb flute corruageted baord. Also e flute corrugated board. Fully recycleable. Screen printed, diecut and glued, Supplied flatpacked for preassembly by copackers.Design challenge to develop a prepack unit that holds the required level o.... [More] Objectives Display fully integrated in the advertising programme as indicated above.Display was developed to celebrate Maltesers 75 yr anniversary of lightness - loyal customer base in a difficulty market. Sister brands were alos displayed on the stand along wi.... [More]

Entry Title Oddities Impulse Unit Category 5. Confectionery & Snack Products – Temporary Display Company Name Smurfit Kappa Display UK Client Company Name United Biscuits Year Entered 2012 Target Environment This unit was designed for small footprint retailers where space is at a premium as well as major high street chain where the potential for impulse sitings are possible. [More] Materials The unit was manufactured from a single sheet of litho printed 800 micron polypropelyne. The unique construction and odd structure was designed to create strength and portray the brand link with the ‘Oddities’ product launch. [More] Objectives Being a genuine NPD launch, there was a need to communicate the different shapes within the pack as a point of difference, and also look ‘odd’ to reflect the nature of the product and the creative, both above and below the line. This product in the m.... [More]

Entry Title Cadbury Dairy Milk Taste Promotion Category 5. Confectionery & Snack Products – Temporary Display Company Name TPI - The Printed Image Client Company Name Kraftfoods Ireland & The Printed Image (joint entry) Year Entered 2012 Target Environment Over the month of September 2011, females aged 16-34 years were targeted via multiple supermarket and convenience chains across the Republic of Ireland. Designed to stimulate awareness of the brand’s great taste and drive sales of Cadbury’s Dairy Mil.... [More] Materials Aisle Pillars & Arches: Screen printed on EB flute (personalised headers digitally printed), die cut to shape, glued and constructed with 24 x auto buttons and 10 x cable ties FSDU: Screen printed, full colour on E flute & EB flute Die cut to shape a.... [More] Objectives The target consumer for Cadbury Dairy Milk grew up with the product, but it is some time since communications focused specifically on the product’s great taste. The desired effect of the campaign was to visually trigger an immediate and overwhelming .... [More]