2. Sports, Toys and Accessories

Entry Title Callaway Hex Golf Ball Floor Standing Display – Performance and Elegance. Category 2. Sports, Toys & Accessories Company Name Client Company Name Callaway Golf Europe Ltd Year Entered 2012 Target Environment Sports store groups, department stores and Pro golf club shops across EMEA. [More] Materials The core material in the structure of this permanent unit is rolled steel, powder-coated black. The edges of the shelves are created using white vacuum formings. As well as being designed to replicate the packaging graphics, these also serve to softe.... [More] Objectives Introduction: Californian based Callaway is the world’s largest maker of Golf clubs. Although founded as recently as 1988, the company has grown to $3billion sales. The company has technology and innovation at its heart and continues to evolve its pr.... [More]

Entry Title Madcatz Tritton Headphone Comparitor Category 2. Sports, Toys & Accessories Company Name Arken P-O-P Limited Client Company Name Madcatz Europe Ltd Year Entered 2012 Target Environment Gaming retailers including UK based PC World and Dixons and selected global chains. [More] Materials HIPS – vacuum formed from sheet material and then band sawn to finish edges neatly to create the exterior casing. Supported by MDF substructure to affix the PCB to internally and the supporting EPC steel headphone brackets. PETG graphic wallet suppor.... [More] Objectives As the leading distributors for Turtle Beach Gaming headphones in Europe, owners Madcatz, acquired the Tritton brand to further dominate this niche sector. Realising we had experience and success in launching competitor brands i.e. Logitech and Sennh.... [More]

Entry Title Energizer/Staples Battery Quad FSU Category 2. Sports, Toys & Accessories Company Name Display Plan Limited Client Company Name Energizer Year Entered 2012 Target Environment Staples: Office, furniture and technology supplier chain supporting increased brand presence and product communication. Designed as part of an installation opportunity in to 3 countries including UK, Portugal and Germany as part of a European rollout.... [More] Materials A combination of Mild powder coated steel, powder coated wire hooks and Screen Printed Hips. Flat packed design for shipping efficiencies. [More] Objectives The brief was to produce an FSU that provided effective placement of Energizer products, whilst engaging the shopper in a high footfall area. Countries included UK, Portugal and Germany. The display is positioned predominantly near the till queue are.... [More]

Entry Title Duracell Crescendo FSDU Category 2. Sports, Toys & Accessories Company Name InContrast/STI Line Client Company Name Procter & Gamble Year Entered 2012 Target Environment These 750 units were to be sited in multi-channel retailers including grocers, high street and DIY outlets. [More] Materials As this is an extension to the modular unit program, the unit uses 100% recyclable white EB double wall and white B flute cardboard for the standard components which are held in stock and cut using common standard tooling. This material is used for s.... [More] Objectives The brief was to create a flexible temporary display which marked a step change in the traditional solutions developed to merchandise this category. Also that we should consider; •Flexible structure that could be adapted to suit stock load changes •S.... [More]

Entry Title My Blue Nose Friends FSDU Category 2. Sports, Toys & Accessories Company Name InContrast/STI Line Client Company Name Carte Blanche Year Entered 2012 Target Environment UK high street gift and card shops. Some of the displays have been sent to Australia and the United Arab Emirates. [More] Materials Core structure & shelves: comprised of EB flute. Core structure and end shelves are glue free, central shelves are glued back on themselves to give all round print and strength. Non structural finishing components: from E flute. All glue free apart f.... [More] Objectives The unit is designed for a placement of one year plus with updateable promotional panels to be supplied by the client. My Blue Nosed Friend (MBNF) plushes are a highly successful product (37,654 are sold every week) in a core market of 4-8 year old c.... [More]

Entry Title Mattel Monsters High Clip FSDU Category 2. Sports, Toys & Accessories Company Name InContrast/STI Line Client Company Name Mattel UK Year Entered 2012 Target Environment Tesco stores across the UK. The display was to be sited in the toy area. [More] Materials The chassis and shelves are made from unprinted 'EB' flute. The cladding was manufactured on 1200mic displayboard with 4-colour litho + UV varnish. The STI removable clip is made from PETG. [More] Objectives The Monsters High striking artwork made for an eyecatching display that held a limited edition doll featured on the webisodes. The decision was taken to focus on the unique monochrome primary packaging and translate this onto the displayboard dressin.... [More]

Entry Title Starlight Fun Centre Category 2. Sports, Toys & Accessories Company Name Kesslers International Limited Client Company Name Neil Swan Year Entered 2012 Target Environment The Fun Centre display was developed on behalf of Starlight Children’s Foundation to entertain seriously and terminally ill children in hospitals and hospices throughout the UK. The unit was designed and manufactured based on Tim Gosling’s original c.... [More] Materials The main materials used in the Starlight Fun Centre are:•Mild steel sheet metalUsed for most of the structural components•Powder coated Mild SteelProtective coating on all sheet metal•MDF (Medium Density Fibreboard)Used for the base and cabinet•Polys.... [More] Objectives The Starlight Fun Centre has been key to the charity’s marketing campaigns over the last year. The unit acts as an icon for the charity in hospitals and hospices across the UK, effectively communicating Starlight’s brand colours and positive message..... [More]

Entry Title Puma JJB Boot Wall – “Love = Football” Category 2. Sports, Toys & Accessories Company Name Sector Design Client Company Name Puma UK Ltd Year Entered 2012 Target Environment Specifically designed for leading UK sporting goods retailer, JJB Sports. [More] Materials Materials and production processesThe entire unit is produced using fabricated steel and was delivered to store fully constructed, packed in a bespoke outer including a kit of adaptors to easily attach the unit to all of the different slat wall syste.... [More] Objectives How the entry achieves its marketing objectivesIntroduction: Puma is a well-known global sporting goods brand.Marketing Objective: The marketing objective was simply to create category-leading brand visibility for Puma’s football boot range within JJ.... [More]

Entry Title ASDA Halloween POS 2011 Category 2. Sports, Toys & Accessories Company Name The Delta Group Client Company Name ASDA Year Entered 2012 Target Environment Supermarket environment, grocery and GM, in support of Asda’s Halloween campaign, which transformed the Seasonal aisle for a four-week period. In retail terms, Halloween is one of Asda’s premium Seasonal events, alongside Christmas and Easter, and is.... [More] Materials POS was manufactured and implemented by Delta. In total *** types of items were produced to create full Seasonal aisle POS packages for 375 stores. Items were ordered store-specifically according to the space matrix provided by Asda. All items were p.... [More] Objectives Asda is renowned for it’s Halloween event. The expectation each year is to deliver an even bigger and better event.Asda also want to maintain their Number 2 position in the market.With this in mind Asda’s agency, Gratterpalm, decided that the strat.... [More]

Entry Title REEBOK CLASSICS REELITE WALL DISPLAY Category 2. Sports, Toys & Accessories Company Name Valley Printing Company Ltd Client Company Name Reebok UK Year Entered 2012 Target Environment The Reebok Classics Relite Wall Display concept was developed in conjunction with retail partner JD Sports, and was produced specifically for installation thorughout the JD Sports estate. [More] Materials Two levels of display were produced with the Premium version incorporating additional features. Reebok “R”: was produced from a combination of powder coated mild steel, with custom built 216 LED circuit board providing illumination on the Premium ver.... [More] Objectives Valley's client was Adidas(Reebok) – Adidas’s client / retail partner was JD Sports. On seeing the finished display , Adidas said that the execution perfectly captured the intent of the above the line campaign. After first viewing the prototype of th.... [More]