1. Travel, Leisure & Automotive

Entry Title Sony Walkman Category 1. Travel, Leisure & Automotive Company Name Alrec UK Limited Client Company Name Sony UK Ltd Year Entered 2012 Target Environment The targeted environment was consumer electronics channel and within DSG Retail. The units were for the MP3 category and to allow customer interaction and experience. [More] Materials The units were manufactured from: mdf back panels laminated in black ash and a base plinth in lightweight MDF to reduce costs and weight. Illuminated rear lightbox with interchangeable duratrans for easy updating and future proofing. Cabling and elec.... [More] Objectives The display was commissioned to support the launch of the new E Series Walkman products in DSG. Walkman is a key focus for Sony and they wanted to maximise exposure in the UK’s largest electrical retailer. The illuminated graphic draws attention to t.... [More]

Entry Title Logitech Colour Collection Category 1. Travel, Leisure & Automotive Company Name Arken P-O-P Limited Client Company Name Logitech Year Entered 2012 Target Environment The unit is targeted at Consumer Electronic Retail Outlets across Western Europe. [More] Materials The units were constructed from a powder coated mild steel central structure with a twin layered MF MDF base. Each unit was supplied with 2 types of shelving (2 shelves of each) to the lower section on 2 sides which were produced from mild steel and .... [More] Objectives Logitech announced a launch of a range of products to be known as ‘Colour Collection’ in 2011. Initially we were briefed to propose ideas for permanent POP assets that could be used in-store to support the launch. The Rotator unit was chosen and used.... [More]

Entry Title Logitech Extendable Harmony Unit Category 1. Travel, Leisure & Automotive Company Name Arken P-O-P Limited Client Company Name Logitech Europe S.A Year Entered 2012 Target Environment The unit is targeted at Consumer Electronic Retail Outlets across Western Europe. [More] Materials Harmony Extendable Displays – from 900mm up to 1.33m packed as the 1m version and including: - 1 piece extendable corpus out of 1.5mm mild steel - 1 LCD Screen holder (+ one 8’’ Screen) - 1 PETG holder for remote control on the rear side to park the .... [More] Objectives With the launch of additional Harmony Remote Controls, Logitech needed a POP unit that created differentiation in store and ROI but worked functionally within various store environments. This unit allows easy adjustment for various widths to accommod.... [More]

Entry Title Goodyear FSDU Manufactured For Avron Category 1. Travel, Leisure & Automotive Company Name B-Print & Display Group Client Company Name Avron Year Entered 2012 Target Environment Avron are a leading supplier of automotive accessories to retail outlets. They required an FSDU within a budget to display a range of car accessories recently developed by Goodyear, within various retail outlets across the country. From the outset; t.... [More] Materials 500 units were produced with a choice of two header designs. The FSDU utilised EB Flute corrugated materials; and the design was of a “fold and secure” nature. This eliminated the need for clips/tape/velcro construction methods. The unit was screen p.... [More] Objectives Since being delivered in February, the FSDU has provided an outstanding introduction for a world-class company into the non-traditional area of retail outlets. Goodyear as a brand; provide reassurance to the public of quality, longevity and value. Th.... [More]

Entry Title Audi Hummingbird Category 1. Travel, Leisure & Automotive Company Name HRG UK Limited Client Company Name Audi in association with BBH Year Entered 2012 Target Environment Audi do not own or operate their own dealerships apart from a few key retail operations which are ran from a strategic position to underpin the brand and it’s status in the UK. However they do provide a great deal of sales and marketing support for t.... [More] Materials The base and frame of the display were created from sheet steel which was bent and angled into position and powder coated Silver Satin. The skeleton sub frame of the bird was created from laser cut acrylic and an aluminium frame which positioned the .... [More] Objectives > Our Brief: Our role was to take the ATL agency (BBH) big idea of a computer animated hummingbird flying through an iconic environment and develop a key dealership activity that would drive awareness of the new A6 whilst seamlessly integrating the A.... [More]

Entry Title Tranformers Truck DVD Category 1. Travel, Leisure & Automotive Company Name InContrast/STI Line Client Company Name Paramount Pictures Year Entered 2012 Target Environment Multiple Grocery retailers, to support the UK launch of 'Transformers: Dark of the Moon' film on DVD & Blu-ray. These large displays were specifically designed to sit in the foyer area of supermarkets and out of category in larger format stores, to d.... [More] Materials The objective was to keep the retail customer at the heart of the project by producing a unit that was as cost efficient as possible for Paramount yet allowed full retailer customisation, from the header price message to the stock display, cross cate.... [More] Objectives The truck display perfectly reflected the focus on iconic character Optimus Prime in Paramount’s advertising programme - as the core character in the franchise it is instantly recognisable, especially when the corrugate incarnation was such a faithfu.... [More]

Entry Title Audi Centre Framework Display Category 1. Travel, Leisure & Automotive Company Name Inspired Thinking Group (ITG) Client Company Name Audi UK Year Entered 2012 Target Environment The display solution is situated within the Audi UK nationwide network of 117 new car showrooms. An ultra-modern environment, the latest Audi ‘Terminal’ showroom concept is a retail space made up from high-premium materials in off-white, dark grey an.... [More] Materials The final display is made up of two main components, the framework and the graphic inserts. The framework is a bespoke moulding of extruded aluminium that was specified and designed so that both material and design complemented the ideals of Audi’s V.... [More] Objectives The display concept fits seamlessly into the 'buyer-proactive' stage of the Audi integrated comms journey - the point when the customer moves from a passive absorption of broadcast communication, and seeks out their own product substantiation as they.... [More]

Entry Title HMV Headphone tables Category 1. Travel, Leisure & Automotive Company Name Mediazest plc Client Company Name HMV Year Entered 2012 Target Environment TouchVision’s brief was to design a technology solution (in tandem with Momentum who produced the physical unit) that would allow HMV stores throughout the UK to demonstrate the benefits of different headphones to customers in store. With the adv.... [More] Materials Technology Robust solid state media player A single ethernet cable to each of the 12 headphone stations on the desk carries all 4 channels of audio and power to the control point and headphones Illuminated touch panels and buttons for volume and chan.... [More] Objectives From the initial brief to provide a table that would allow customers to try the different headphones using one track, TouchVision designed a creative solution that would provide not only the ability to listen to several pre-chosen tracks in differe.... [More]

Entry Title Win a million Avios with Shell Category 1. Travel, Leisure & Automotive Company Name Proximity London Client Company Name Shell UK Year Entered 2012 Target Environment In the UK, Shell has almost 1,000 service stations nationwide. The Shell Drivers Club card is their ongoing customer loyalty scheme. When Shell Drivers Club card holders buy fuel and swipe their card, they’re rewarded with Avios, which they trade in .... [More] Materials We produced 7 different elements/variants for use through the customer journey, from roadside to shop. Each element is litho printed with a 4 colour process, with the exception of the Overbags which are digital. The majority of the items are printed .... [More] Objectives Many customers had no idea that the Shell Drivers Club card even existed, let alone that they could accrue rewards with every tank of petrol. We not only had to introduce the scheme, and its benefits, to motorists on UK Shell forecourts, but convince.... [More]

Entry Title TomTom Live - instore demonstrator Category 1. Travel, Leisure & Automotive Company Name Sector Design Client Company Name TomTom Year Entered 2012 Target Environment European Consumer Electronic and Automotive aftermarket store, plus car dealerships. [More] Materials Materials and production processesAll of the units are produced using fabricated, powder-coated steel with different print techniques used pending run lengths etc. [More] Objectives How the entry achieves its marketing objectivesIntroduction: Dutch-owned TomTom is a global leader in the ever expanding satellite navigation sector. They have built their reputation as the leading choice based on reliable technology which is simple .... [More]

Entry Title Febreze Quick Box Category 1. Travel, Leisure & Automotive Company Name Smurfit Kappa Display UK Client Company Name Procter and Gamble Year Entered 2012 Target Environment This was a large scale launch and the unit was designed to be placed within a broad range of retailer environments from supermarkets to specialist retailers such as Halfords. [More] Materials The key feature of this display unit was to deliver functionality and retain a premium look and feel, despite being designed to be manufactured within a high speed packaging facility. All elements were designed to fit high speed conversion equipment,.... [More] Objectives Establishing a presence within a broad range of retailer environments was crucial as in car air fresheners were historically a background product. The size of this display and its pre-filled nature allowed the retailers to place the unit in a variety.... [More]

Entry Title Engaging External Retail Sign for The Health Lottery Category 1. Travel, Leisure & Automotive Company Name The Delta Group Client Company Name Steve Small Year Entered 2012 Target Environment The sign was located outside a wide variety of different retail environments. They ranged from Newsagents and Convenience Stores to Post Offices and Supermarkets. The signage was designed to - create awareness of The Health Lottery and drive impulse .... [More] Materials The preferred method of production was injection moulding. This gave the Client the high quality finish they desired and the short lead times. We were given only 16 weeks from brief to installation, ruling out more complex processes such as blow moul.... [More] Objectives The Delta Group were tasked to design and develop the first item of the new range of permanent Point of Sale display equipment. The brief included creating a new look and feel of The Health Lottery whilst having to incorporate designs and materials.... [More]