9. Home and Garden and Tobacco

Entry Title Home Delivery Paving Category 9. Home and Garden and Tobacco Company Name Client Company Name B&Q Plc Year Entered 2011 Target Environment We were retained by the DIY Retailer B&Q to work with them as part of a complete review of landscaping category and in particuar the paving and walling section. Using available insight we examined customers shopping habits and decision 'trees' before.... [More] Materials The solution can be split into 4 distinct categories: * Home delivery paving * Home delivery/ take home stone circles * Feature paving * Utility paving/bulk/take home The home delivery section used a a bespoke aluminium extrusion with integral graphi.... [More] Objectives With space being at a premium in any retail environment it was a particular challange to show a full installation of a large range of paving materials whilst adding comparision and selection. The display allows customers to experience and compare a w.... [More]

Entry Title Argos Battery Display Unit Category 9. Home and Garden and Tobacco Company Name Client Company Name Argos Year Entered 2011 Target Environment Argos, in conjunction with Duracell and Phillips, was looking to develop an alternative battery display, moving the product category from behind till slatwall to within the queuing system space. [More] Materials Virtual Reality prototyping was used to reduce cost and increase efficiency and speed to market.The units were made predominately from powder coated metal work, introducing yellow foamex as side panels and interchangeable graphics held in acrylics. B.... [More] Objectives Part of our challenge was to ensure that in moving the batteries from a very visible space in store to a space with slightly less prominence, the impact of the category would not be lost. Our design concepts looked at segmenting and displaying the th.... [More]

Entry Title Mirror Bar HoReCa Display Category 9. Home and Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Gallaher Ltd (a JTI Company) Year Entered 2011 Target Environment Back of Bar in HoReCa (Hotels, Restaurants and Clubs) [More] Materials Manufactured from steel and powder coated in a high gloss silver finish. The front fascia is produced from PETG covered in a specially developed light sensitive mirrored foil. When the internal illumination is on, the film is clear so that the produc.... [More] Objectives Marketing objectives for the "dark market" tobacco sector are very restricted due to the fact that no branding or promotional messages can be used. Even the use of colour for the POP materials is restricted such that it cannot use any element of the .... [More]

Entry Title B&H Silver HoReCa Back Bar Display Category 9. Home and Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Gallaher Ltd (a JTI Company) Year Entered 2011 Target Environment Back of bar in HoReCa (Hotels, Restaurants and Clubs) [More] Materials Manufactured from steel with opal acrylic diffusers. Each unit is supplied with a clear acrylic autofeed with pusher and steel spring to keep the product "front facing". The unit is finished with a brushed stainless steel wrap coated with a blue lacq.... [More] Objectives Marketing objectives for the 'dark market' tobacco sector are very restricted due to the fact that no branding or promotional messages can be used. Even the use of colour for the POP materials is restricted such that it cannot use any element of the .... [More]

Entry Title OTC Unit Category 9. Home and Garden and Tobacco Company Name Display Creatives Ltd Client Company Name Philip Morris Ltd Year Entered 2011 Target Environment Target Market.Existing smokersBars, clubs, legal age meeting places [More] Materials Materials & Process Body: Mild Steel Front Fascia: Injection Moulded ABS Illumination: LED’s Security slide: Aluminium Internal Channels: Mild Steel Pusher: Injection Moulded ABS Actuator: Injection Moulded ABS [More] Objectives Case Study The 2009 Health Act was passed by Parliament setting clear deadlines to remove cigarette vending machines from English Public Houses in October 2011. Philip Morris therefore required a dispensing solution that would maintain distribution o.... [More]

Entry Title Slab Worx Category 9. Home and Garden and Tobacco Company Name Display Plan Limited Client Company Name Black & Decker Year Entered 2011 Target Environment Builders Merchants and tool retailers across Europe, Middle East and Africa. [More] Materials EPPC Coated Mild Steel, Tube & Wire, HIPS Plastic, Card, Corrugated Card Materials chosen at the concept stage are easily recycled. All components can be simply disassembled and placed into available waste streams at the end of the displays useful li.... [More] Objectives DEWALT were launching a new range of SDS Hammer Drills to the market in August 2010, the drills are aimed at the professional builder, and the key improvement in this range was the safety aspect, for which the client required a POP unit to help conve.... [More]

Entry Title Maxwell Williams Cup Display Category 9. Home and Garden and Tobacco Company Name Fusion Manufacturing Client Company Name Valerie Graham Ltd Year Entered 2011 Target Environment Garden centres and independent retailers [More] Materials Wood - Black base and the red Maxwell 'X' are lacquer sprayed to give high quality gloss appearance Steel - Main unit used tubular steel construction, spigoted and screwed to give very a stable construction. Holding this product without it moving on .... [More] Objectives Maxwell Williams (Valerie Graham) produced a 'Mug Pack' that they distributed with free display into outlets across the UK. This pack consisted of in-store literature and POS rmaterials related to the product that was being displayed on this display..... [More]

Entry Title Scotts Miracle Gro Pallet Bridge Category 9. Home and Garden and Tobacco Company Name HRG UK Limited Client Company Name The Scotts Miracle Gro Company Year Entered 2011 Target Environment Scott’s Key Independent Garden Centre accounts throughout the UK, ranging from small groups with up to a half a dozen stores (i.e Frosts) to one centre family owned sites. Most garden centres today are equipped with many different departments for dif.... [More] Materials The units are constructed in mild steel. - Steel work zinc plated and powder coated - Flat-packed to reduce transport cost/impact for assembly on site - 4 colour printed Foamex panels secured with nylon rivets - Routed and heat-bent 3mm clear ABS pot.... [More] Objectives Background: Tomorite, owned by Scotts MiracleGro, is a strong gardening brand which has been in the gardening market for over 100 years. Within the range they have a giant Tomorite planter bag and also bottled liquid plant food. In an attempt to enco.... [More]

Entry Title Evergreen 2011 Promotion Category 9. Home and Garden and Tobacco Company Name Juice Creative Design Ltd Client Company Name The Scotts Miracle-Gro Company Year Entered 2011 Target Environment The objective was to promote the Evergreen lawn care product in independent garden centres. The aim was to provide an outstanding initial element that guided shoppers to the lawn care section at a peak time for lawn treatment with smaller pieces that.... [More] Materials The main standee was produced from Correx with a specially designed support stand which had additional areas to hold ballast (important in garden centres with large doors), the material used was correx as it is more water resistant than other materia.... [More] Objectives The campaign has truly brought the above and below the line campaign together and provided the consumer with a cohesive communication that allows them to identify with the brand and purchase with a great price promotion. The POS was enthusiastically .... [More]

Entry Title Dulux Paint Accessories Category 9. Home and Garden and Tobacco Company Name Kesslers International Limited Client Company Name Dulux Paints Year Entered 2011 Target Environment The semi-permanent self supporting display was featured within Home and DIY stores across the UK and Ireland. The display was situated within the cross-category sector of paints rather than brushes to encourage cross-brand selling and increase awaren.... [More] Materials The main frame of the display was manufactured using fabricated steel to form a robust semi-permanent display. The steel was laser cut and then CNC-bent to create the frame of the display, giving a robust and accurate finish. The steel was powder coa.... [More] Objectives The display’s main objective was to increase the Dulux brush product categories visibility within the DIY industry and encourage cross category sales. The display was to replace the original cardboard unit which was not robust enough to withhold its .... [More]

Entry Title Options Category 9. Home and Garden and Tobacco Company Name Kolorcraft Limited Client Company Name Furniture Village Year Entered 2011 Target Environment Purchasers of domestic furniture [More] Materials FSDU units - 170gsm Silk Artpaper mounted to E-flute corrugated board Metal stands - Invers silver powder-coated metal Paper printed litho in 4 process + 2 special colours, laminated on to e-flute corrugated board, glued, assembled ready for mounting.... [More] Objectives Furniture Village Choices Background Furniture Village (FV) is a national furniture retailer chain of over 40 stores, offering a wide range of high quality lounge, bedroom and dining furniture. Many of their products are available in a wide variety o.... [More]

Entry Title Homebase Eco-House Category 9. Home and Garden and Tobacco Company Name Lighthouse Display International Limited Client Company Name Homebase Limited Year Entered 2011 Target Environment Target Environment: The Display was rolled out to 341 Homebase stores as part of an energy saving campaign in partnership with E-on power to advise and inform consumers of robust energy saving tips and products available from Homebase and E-on. [More] Materials Target Environment: The Display was rolled out to 341 Homebase stores as part of an energy saving campaign in partnership with E-on power to advise and inform consumers of robust energy saving tips and products available from Homebase and E-on. [More] Objectives Objectives: 1.To produce a large, moveable, impactful display to convey the Homebase ’ecohome’ project message in conjunction with e-on energy. 2.The display needed to be lightweight, flatpacked, strong but easily moved within store and with ease of .... [More]

Entry Title VISTA Category 9. Home and Garden and Tobacco Company Name Maxim Design Group Limited Client Company Name JTi Year Entered 2011 Target Environment VISTA is intended for use in all Grocery and Convenience store environments.The VISTA concept allows JTI (the client) to provide a unique and visually dynamic display and promotions (where allowed) of key brands within any of its customer’s existing .... [More] Materials Shelves:Two-part pressed steel, powder coated.Optional LED or Fluorescent down lighter units.Display Inserts:Clear vacuum formed body with fixed magnetic plate to customer facing elevation.Illuminated Display Units:Fabricated mild steel body with app.... [More] Objectives VISTA has revolutionised tobacco retailing. Originally developed for JTi within the UK market, the concept has now been adopted or is running field trials throughout Continental and Eastern Europe, the Far East and South America.The VISTA system has .... [More]