6. Grocery & General Merchandise – Permanent Display

Entry Title Value Communication Rollout Category 6. Grocery & General Merchandise – Permanent Display Company Name Client Company Name The Co-operative Year Entered 2011 Target Environment The target retail environment was the diverse and substantial The Co-operative Food store network. The new proposition, called “Big Deals”, has meant the roll out of brand new point-of-sale material to 2,659 stores nationwide, over just 17 days. The .... [More] Materials Welded and screwed sheet metal fabrication was used in the construction of the range of equipment. Injection-moulded SAN risers were also used on gondola end shelving. 23,000 boxes of paper and card point-of-sale material were produced along with 100.... [More] Objectives The main objectives of this project were to: 1. Launch the ‘Big Deals’ communication to all stores for end of P1 2011 (18th January) in a right first time and cost effective way 2.Drive sales by improving the customers value perception of The Co-oper.... [More]

Entry Title FAFH POS Display Category 6. Grocery & General Merchandise – Permanent Display Company Name Creative Instore Solutions (Europe) Ltd Client Company Name Kellogg Marketing & Sales Co (UK) Ltd Year Entered 2011 Target Environment Kellogg’s has been marketing quality products for a healthier world since 1906. With a brand renowned for its daring advertising to catch “the people’s eye”, Kellogg’s have developed one of the world’s most recognized brands, and remains the number o.... [More] Materials The brief was to design a modular display system, delivering on the premium brand equity while leveraging the above the line campaigns held through-out the shelf life of the display. The modular system not only had to deliver on a premium and modern .... [More] Objectives These well presented, functional and appealing units were highly received by the customers within the FAFH category allowing for a fast and efficient roll-out. The display showcased the Kellogg’s product as a strong hero with the Kellogg’s red creati.... [More]

Entry Title Duracell 1 x 5 Secondary Site Unit Category 6. Grocery & General Merchandise – Permanent Display Company Name HL Display (UK) Ltd Client Company Name Procter & Gamble UK Year Entered 2011 Target Environment Provide a cost effective secondary site display solution with great standout in-store which can be easily sited adjacent to related categories i.e. toys and electronics. The display also needed to increase Duracell brand awareness in-store. [More] Materials 1.8mm custom made black polyprop, black injection moulded HIPS hooks (5 off), black backed 39mm PVC ticket strip and 2 black nylon cable ties, the unit was die-cut, heat bent, digitally printed on an INCA printer and boxed in pairs for efficiency and.... [More] Objectives The brief was to create a permanent secondary display for Duracell for all retailers. The unit had to be flexible to fit on all types of retailers fixtures, be easily installed and merchandised by field merchandisers, compact and light to carry into .... [More]

Entry Title Ariel Stain Remover Launch FSDU Category 6. Grocery & General Merchandise – Permanent Display Company Name InContrast/STI Line Client Company Name Procter&Gamble Year Entered 2011 Target Environment The Ariel Stain Remover Launch FSDU was targeted at the grocery market In Northern Ireland and the Republic of Ireland [More] Materials The construction required block shelves and pre glued side walls to take the weight down to the floor. To create the ‘hip’ aesthetic shown on the product the designers sculpted a polypropylene wrap that took the shape of the hips which also covering .... [More] Objectives The brief was to create an innovative and disruptive freestanding unit to raise awareness and drive trial of an innovative new category launch for Ariel Stain Remover meeting the following criteria: •Structural reproduction of the Ariel Gel Stain rem.... [More]

Entry Title Mars Petcare UK - Sheba and Cesar Permanent Unit 2010 Category 6. Grocery & General Merchandise – Permanent Display Company Name Juice Creative Design Ltd Client Company Name Mars Petcare Year Entered 2011 Target Environment The Pet Specialist Sector. A diverse channel with varying retailer sizes and types from small independent pet stores, through agricultural outlets to national and regional chains of stores. The Super premium market is extremely important, Mars Petcar.... [More] Materials The main construction is a steel frame powder coated, with 200 micron interchangeable graphics.The unit is supplied as a modular system so that it can be flat-packed to ease storage and distribution. The unit assembles easily and all parts and fixing.... [More] Objectives Super Premium is a strong growth area but with a large number of products and brands within this category in Pet Specialist it is hard to offer a variety for the consumers to choose. In order to create space where shelf space is a constraint, we want.... [More]