Entry Title |
Slenda Glenda Merchandiser |
Category |
4. Confectionary & Snack Products - Permanent Display |
Company Name |
Kesslers International Limited |
Client Company Name |
Mars UK |
Year Entered |
2011 |
Target Environment
The Mars ‘Slenda Glenda’ permanent display was developed to feature in various locations across the UK including convenience stores, grocers and supermarkets. The flexible display was created to fit into different in-store environments and layouts wi.... [More]
Materials
main objective for engineering of the display was to manufacture a revised free-standing unit that would cost 50% less than the previous version. To do this, the design process consisted of bringing the display back to basics and ultimately slim-line.... [More]
Objectives
The project’s objective was to increase brand and product visibility within supermarkets, convenience and grocery stores by designing an effective and eye-catching display with distinct graphics and increased product load-up. The concept mirrored the.... [More]
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