IN. Innovation Award

Entry Title Avatar Category IN. Innovation Award Company Name Client Company Name 20th Century Fox Year Entered 2010 Target Environment Grocers (Morrisons, Sainsburys, Tesco, Asda) & Specialists (inaugural Best Buy) [More] Materials The ‘Super Event Unit’ is constructed from a steel powder-coated frame; each piece is precision laser-cut for accuracy & continuity throughout. This was a key issue as printed panels fit into the framework with minor tolerances. Each frame arrives fl.... [More] Objectives Key Objectives of the campaign: - To convince the 11 million-strong UK cinema audience that there is much more to discover about James Cameron’s blockbuster release on the Home Ents formats (Blu-Ray & DVD) - To convince non-cinema-goers that they can.... [More]

Entry Title Sony Golden Space Category IN. Innovation Award Company Name Client Company Name Sony Europe Year Entered 2010 Target Environment The Sony Golden Space has been designed as an island unit ideally suited for large electrical retailers. This stand should sit within the electrical department of a retail environment amoung the 'Home Entertainment' products ie televisions, home thea.... [More] Materials The golden space has been designed & manufactured as a kit of parts to enable the ease of installation. The Golden Space project comes in 6 different models: canopy, totems & low level option, which come in 2 sizes: 4m x 3m or 3.5m x 2.5m. The materi.... [More] Objectives These are the primary objectives (in no special order). They have all been met. Use the designers responsible for creating the products to design the perfect display to show case their work. Use technical product marketers to create many unique and s.... [More]

Entry Title Digital Forecourt Network Category IN. Innovation Award Company Name Amscreen Client Company Name BP Oil UK Year Entered 2010 Target Environment [More] Materials [More] Objectives Digital Signage for the Forecourt Network was specifically designed with the Forecourt Convenience Store in mind and with the success of winning the BP tender this has led to the development, manufacture and installation of a Forecourt Network of alm.... [More]

Entry Title True Light Atlantic Unit Category IN. Innovation Award Company Name CGL Retail Solutions Client Company Name Crown Paints Year Entered 2010 Target Environment This unit was designed mainly for hardware, home décor stores and to catch the eye of the decorator and the DIY enthusiast. As the construction market is slowing down, our brief was to make this unit more appealing to the domestic market, with a spec.... [More] Materials The main structure of the unit is MDF. We decided to router the unit to get a better finish, we nailed and filled all joints and sprayed it with a semi-gloss paint. We also put lights in the sides and at the top to enhance the paint chip colours and .... [More] Objectives 1) Include how well the display is integrated into an advertising programme or, lacking that, the brand's equity or position in the market Crown paints are one of the leading paint suppliers in the world. They supply a quality product and so wanted a.... [More]

Entry Title RD Scotts Christmas Fireplace Category IN. Innovation Award Company Name DS Smith Client Company Name R D Scotts Year Entered 2010 Target Environment RD Scotts, part of JD Sports Fashion Plc is a group whose principal interests are in Sports and Fashion Brands, such as Fila, Sergio Tacchini, Ellesse, Lacoste and Adidas. They now operate as part of the groups fashion division, with nearly 40 stores.... [More] Materials The client brief was to design an impulse display that would present a range of merchandise with a specific request a lightweight but sturdy unit that would retain its shape for the duration of the promotion. Once the campaign came to an end, the uni.... [More] Objectives RD Scotts required a window display to create a festive atmosphere, in the style of a cosy living room on Christmas Eve. The 3D fireplace provided the focal point of the display taking up the greatest proportion of the window with Christmas cards pro.... [More]

Entry Title Hewlett Packard Permanent POS - Shelf Stopper Category IN. Innovation Award Company Name HH Global Client Company Name Hewlett Packard EMEA Year Entered 2010 Target Environment The item is desgined and targetted for the Computer Retail market. [More] Materials Shelf Stopper: Manufactured from extruded Aluminium with black anodised finish, white and black ABS inc 2 fixing brackets, clear PETG graphic holder. Approx dimensions 1000mm height x 300mm depth. Components are manufactured from recycled aluminium f.... [More] Objectives The Shelf Stopper system is totally unique. It has been developed exclusively to address the issues of category management across a wide spectrum of retail installations across EMEA. Faced with one of the toughest retail challenges to date, HP reques.... [More]

Entry Title Hewlett Packard Permanent POS - Shelf Tray Category IN. Innovation Award Company Name HH Global Client Company Name Hewlett Packard Year Entered 2010 Target Environment Computer Retail [More] Materials Centre Unit - Front Injection Moulded Section - ABS with raised printed logo detail, Rear Injection Moulded Section - ABS, Internal Ratchet - ABS Side Units - Front Injection Moulded Section - ABS, Rear Injection Moulded Section - ABS, Internal Ratch.... [More] Objectives Hewlett Packard had previously produced a Shelf Tray for their range of printers out of fluted board which was silk screen printed with a matt laminated applied. However, due to the varied range of dimensions of their HP Printers, a new shelf tray ha.... [More]

Entry Title Pringles Small Can Magnetic Units Category IN. Innovation Award Company Name HL Display (UK) Ltd Client Company Name Procter & Gamble UK Year Entered 2010 Target Environment The Pringles Small Can Magnetic Units were targeted at the convenience market as well as Wilkinsons specifically, primarily for incremental display at all sites including front of store, sandwich, drinks & chiller section. [More] Materials Colour matched red HIPS vacuum formed body with printed sticker. Neo magnets are glued in position and datastrip adhered. [More] Objectives The brief was to create a permanent impulse purchase unit for 40g Pringles small cans to meet the following criteria: i.Easy siting at all incremental areas including chiller units for drinks or sandwiches and shelf ends ii.Ease of installation iii.S.... [More]

Entry Title Waterstones Adjustable Shelf Display Category IN. Innovation Award Company Name HRG UK Limited Client Company Name Ordnance Survey Year Entered 2010 Target Environment Top 100 performing Waterstones Stores in the UK [More] Materials The display includes a number of kit component parts to form the complete shelf: Shelf Details: - Assembly of 3 main parts (central shelf and 2 x adjustable slides) - 1mm mild steel construction - Laser cut and folded to shape - 4 x weld studs applie.... [More] Objectives Background: - Ordnance Survey’s (OS) previous Waterstone's fixture was a vacuum formed silver-effect shelf cladding which fitted onto mdf shelving. The formings had integrated fixed dividers to display maps as spine on. This fixture had lasted for a .... [More]

Entry Title Flake Benefit Lipstick FSDU Category IN. Innovation Award Company Name InContrast/STI Line Client Company Name Cadbury UK Year Entered 2010 Target Environment Multi Channel [More] Materials Flatpacked Popup design Core structure – EB Flute - Diecut and glued to self External Skin – Single face E Flute - Diecut - Litho Laminated 3 Colour Print - Glued to core structure Cap – Polypropylene - Diecut [More] Objectives Objectives: -Increase penetration to the Flake brand by recapturing lapsed consumers. -Recapture these lapsed consumers by being more relevant and creating stronger emotional connections to the Flake brand. -Rewarding purchase with a “fitting” give a.... [More]

Entry Title Interactive Touchscreen - Peter Alan Estate Agents Category IN. Innovation Award Company Name Indigovision Client Company Name Peter Alan Estate Agents Year Entered 2010 Target Environment [More] Materials [More] Objectives [More]

Entry Title "Jacobs-4-Kids" Lenticular FSDU Category IN. Innovation Award Company Name Print and Display T/A P+D Client Company Name Jacob Fruitfield Group Year Entered 2010 Target Environment The Jacobs-4-Kids Lenticular FSDU was designed for placement primarily in Multiples (Dunnes, Superquinn, Supervalu) and selected convenience retaillers. The client brief was to create a display unit to promote the launch of its new "Jacobs-4-Kids" pr.... [More] Materials All structural, grahic and lenticular design was completed by BLANK BLANK. The primary material used in the manufacture was EB Flute corrugated board for the main body and dump trays. The header frame was manufactured using 080 Display board and the .... [More] Objectives The central objective of the advertising programme was to create awareness of the new products. The Display unit was a central part of the advertising to launch new products to the market. Given that the 4 new product lines were new to shoppers, the .... [More]

Entry Title Yorkie Lorry Category IN. Innovation Award Company Name SCA Hygiene Products UK Limited Client Company Name Nestle UK Year Entered 2010 Target Environment What is the target retail environment: The unit was developed specifically for Tesco and in particular to promote the exclusive Yorkie Easter egg in over 100 of the largest Tesco superstores across the country. In such a diverse and large store forma.... [More] Materials List materials & Construction processes: The lorry unit was made using materials in accordance with Nestlé’s and Tesco’s sustainability policies. Made from 100% recycled board with at least 40% made from recovered fibres. The unit was durable enough .... [More] Objectives How it achieved marketing objectives: 1) For Nestle the unit provided clear, unmissable visibility instore. Raising significant awareness of new product development and ensuring that Nestlé’s products were always at the forefront of the shoppers mind.... [More]

Entry Title Milka Unit (pre-filled) Category IN. Innovation Award Company Name SCA Hygiene Products UK Limited Client Company Name Kraft Foods Year Entered 2010 Target Environment What is the target retail environment: The unit was developed to sit in small convenience stores, like Tesco Express, to attract impulse purchase shoppers to Kraft’s range of count line Milka chocolate. The units were designed to be situated in high .... [More] Materials List materials & Construction processes: The unit was pre-filled and specifically designed to be easy to assemble and disassemble. The unit came with build instructions and notes on how to disassemble. It was designed to hold 8 outers of stock and wa.... [More] Objectives How it achieved its marketing objectives: The primary objective was to launch two of Kraft’s single serving Milka brands into the UK market. The brands were:- 1)Standard Milk 2)Diam Bar The units had to be cost effective, easy to co-pack, secure, sui.... [More]

Entry Title The National Lottery ‘Bubble’ Pavement Sign Category IN. Innovation Award Company Name Signwaves Group Client Company Name Camelot Group plc Year Entered 2010 Target Environment Newsagents: Convenience Stores; Supermarkets [More] Materials MATERIALS • ASA (Acrylonitrile Styrene Acrylate) • HDPE (High Density Polyethylene) • Recycled PVC • Steel PROCESSES • Blow moulding • Injection moulding • Screen printing [More] Objectives With The National Lottery played by around 70% of UK adults on a regular basis, Camelot operates four of the top grocery brands in the UK, with one of those – Lotto – the single biggest brand in the country. On top of this, The National Lottery cross.... [More]

Entry Title Eat Natural Impulse Unit Category IN. Innovation Award Company Name Smurfit Kappa Display UK Client Company Name Eat Natural Year Entered 2010 Target Environment This unit was designed to be placed within a number of retailer environments, from high street retailers to garage forecourts, it offers the merchandising of this nutritious product to consumers in both eye catching and interesting positions. [More] Materials This unit is produced from a die cut single sheet of 245WTK/105E/140WTT corrugated printed 2 colour litho laminated with four suction pads and two cable ties. The unit is then delivered flat packed in an individual kit box that is economically cut fr.... [More] Objectives The unique and innovative design of this impulse unit enables it to be placed in many locations in-store and is especially effective when suctioned to the side of the chiller cabinet, where it provides an ideal impulse purchase opportunity alongside .... [More]

Entry Title ‘Great Little Ideas’ Totem Category IN. Innovation Award Company Name The Delta Group Client Company Name Premier Foods Year Entered 2010 Target Environment The “Panuflex™ Patent” double-sided, pop-up totem was used as part of the Premier Foods’ ‘Great Little Ideas’ campaign launch. Placed in Cash & Carrys, the display was used to raise awareness within independent retailers predominantly in the convenie.... [More] Materials The display is constructed from E-Flute corrugated board, mounted with litho printed graphics. After printing, the sheets were die-cut, assembled and folded down for ease of transit and ‘pop-up’ in-store. Unlike other commonly used ‘pop-up’ displays .... [More] Objectives The GLI campaign gives Mums the quick little touches of brilliance to transform ordinary meals into something exciting and different without the need for complicated recipes. For instance: • Chicken Cacciatore made quick with a Loyd Grosman sauce • B.... [More]

Entry Title PMI Geneva Showcase Collection Category IN. Innovation Award Company Name Valley Printing Company Ltd Client Company Name Philip Morris International Year Entered 2010 Target Environment - Situated in Geneva Airport – Duty Free Retail - High visibility, High traffic - holiday shoppers - Also High visibility for PMI management - PMI Head Office situtated close by [More] Materials The PMI Collection comprises of 3 showcase display units. 1. GOLD WAVE 2. RED ORIGINAL 3. HALO 1. GOLD WAVE Wave unit was constructed from 483 SEPARATE PARTS – of which 435 ARE MOVING PARTS Materials used as follows: - Acetal – self lubricating engin.... [More] Objectives THE BRIEF - Providing enhanced retail solutions for existing Marlboro Showcase units - Showcase Philip Morris International collection, Marlboro Gold, Red Original & Red Original 400’s branded tobacco - Required emphasis of Key PMI, brand values – PR.... [More]