Entry Title |
National Lottery Playstation Project |
Category |
Installation |
Company Name |
Momentum Worldwide |
Client Company Name |
Camelot |
Year Entered |
2010 |
What was the client brief?
National Lottery operator Camelot wanted to introduce new-look Playstations, Scratchcard dispenser fascias and external signage across its network of 28,500 National Lottery retail outlets. The £16.5 million investment to refresh its permanent point-of-sale (POS) material underlined Camelot’s ongoing commitment to its retailers and formed a key part of its plans to offer National Lottery players and retailers an even better service – and to deliver the next stage of National Lottery sales growth and returns to the Good Causes. Camelot contracted two installation agencies to deliver this major POS and signage campaign across the UK. The brief involved the following challenging tasks:•The removal of old Playstations from 28,500 retailers•The installation of new Playstations at each retailer•The updating of Scratchcard dispensers with new frames and fascias•The replacement of projection signs and pavement signs at each retailer•Stock management, warehousing and distribution of the old and.... [More]
Describe how the project was accomplished including any challenges that had to be overcome?
Summary of ChallengesThe sheer scale of the National Lottery Playstation project presented numerous challenges. Visiting a total of 28,500 retailers in a 14-week period required robust planning and logistical expertise on the part of the dedicated project management team. This demanding project required the scheduling, training and implementation of a large workforce across the UK, together with sound co-ordination between the POS manufacturer, installation agencies, recycling partners and all retailers. An understanding of the logistical challenges presented by each retail environment – such as limited site access and off-loading restrictions – was also essential for successful implementation. Thanks to the hard work, determination and seamless synergy of the project teams, each installation was completed on time, on budget and to the extremely high standard required ¬– and expected – by Camelot.Project PlanningUpon receipt of the initial client brief, the installation agencies met wi.... [More]
How did you ensure a high compliance / success rate for the project?
The agencies embraced a ‘Right First Time’ philosophy and both organisations drew upon their vast experience and past learnings of installation into different retail environments to ensure a high success rate for the project. The following tactics helped the agencies to achieve this:•Real-time stock control management and updates using PDA devices and stock extranets•Regular, timely and clear communication between agencies, manufacturers and retailers•Hands-on training for warehouse and installation teams•Quality control checks by regional managers to ensure high standards•Flexible and realistic daily schedules for the engineers•Regular reporting and monitoring of progress for the clientInstallation into the 28,500 stores was successfully completed thanks to the hard work, dedication and expertise of the project management and field teams.Feedback from clientStephen Day, Camelot’s Head of Procurement & Supply Chain, says: “As Camelot’s installation and logistics partner the agencies wo.... [More]
|