12. Fragrances & Cosmetics – Temporary Display

Entry Title Volume Glamour Ultra Care Mascara Category 12. Fragrances & Cosmetics – Temporary Display Company Name Client Company Name Bourjois Year Entered 2010 Target Environment 20 > 25 year olds - Boots & Superdrug mass market cosmetics [More] Materials Fully cardboard engineer FSDU [More] Objectives Objective: To maximise on the exsiting project range - with the launch of ULTRA CARE. Convey the CARE element of the product as this was the main defining benefit.We beleive that the CARE in this case related to softness which is synonomous with clea.... [More]

Entry Title P&G Christmas Fragrance Towers 2009 Category 12. Fragrances & Cosmetics – Temporary Display Company Name Client Company Name Procter & Gamble Prestige Year Entered 2010 Target Environment High street retailers, Independents and Department stores. [More] Materials These units do not hold testers however due to the areas which these units are displayed in we ensure the print and materials are not sensitive to alcohol. The visual panels have been lithographically printed to ensure the highest quality of image is.... [More] Objectives The towers are an annual requirement to increase visibility of P&G brands in-store through the Christmas period. The overall aim is to increase sell through of P&G gift sets and stock during the most cluttered peak of activity for prestige fragrances.... [More]

Entry Title Electro Rock Look FSDU Category 12. Fragrances & Cosmetics – Temporary Display Company Name Client Company Name Bourjois Year Entered 2010 Target Environment 20 > 25 year olds [More] Materials Fully cardboard engineered FSDU [More] Objectives Objectives were to create a 'Make-up artist' - like display to express Bourjois' expertise on colours & tends. Attract consumers with a strong visual and then allow them to engage the unit giving them a clear insight as to how to acheive the models l.... [More]

Entry Title Diesel - Only The Brave Category 12. Fragrances & Cosmetics – Temporary Display Company Name Attic Room, The Client Company Name L'Oreal Luxury Products Division Year Entered 2010 Target Environment During the end of May and beginning of June 2009, a mix of 61 window displays and in-store sites to promote L'Oreals latest fragrance for men - Diesel Only The Brave were designed, manufactured and installed. The mix of window displays and in-store p.... [More] Materials Every promotional site and window display we created and installed was bespoke to each individual store. However the main elements which included a floor, table and back wall were prominent in each one. The blue floor was a strong, self adhesive viny.... [More] Objectives The Diesel Only The Brave launch was extremely successful, ranking no 1 in all accounts since the launch and finishing the year as number 2 male fragrance in the UK market, despite only having been on counter for seven months. This was very significa.... [More]

Entry Title Diesel Only The Brave Category 12. Fragrances & Cosmetics – Temporary Display Company Name Kesslers International Limited Client Company Name L' Oréal UK Year Entered 2010 Target Environment Department stores (House of Fraser, Harrods...), Specialist retailers, High street pharmaceutical (Boots, Superdrug) [More] Materials Material and processes used for manufacturing include: Aperture with vaccum formed fist, Litho printed graphic with blue acrylic frame, Laser cut name mild steel, Vac-formed Polystyrene White powder coated mild steel [More] Objectives The brief was to develop a high impact unit with strong in-store presence that would appeal to men and allow for deeper distribution than previous Diesel fragrances. The creative concept revolved around the values of life, beliefs, faith, force and s.... [More]

Entry Title Boots Ms Dior Cherie L'eau Tower Cladding Category 12. Fragrances & Cosmetics – Temporary Display Company Name Mad About Design Limited Client Company Name Christian Dior Parfums Year Entered 2010 Target Environment Top 100 Boots Retail Stores - UK and Eire [More] Materials The brief was to use quality materials to create a cladding of the Boots tower unit which would portray the brands luxury image. The brand required a seamless finish on the unit with no print edges, frames or apetures etc this being a continuation of.... [More] Objectives Tied the above the line media campaign to the below the line campaign by using the same brand image, whilst being sympathetic to the international brand look. Communicated the brand's luxury values by using high quality materials compared to other su.... [More]

Entry Title Impulse Display Category 12. Fragrances & Cosmetics – Temporary Display Company Name StormDFX Ltd Client Company Name Unilever UK Ltd Year Entered 2010 Target Environment High street – specifically 150 targeted Superdrug stores [More] Materials EB corrugated card. 2000 micron display and mirror board. Glitter and high gloss finish to deliver on our clients brief for premium a temporary display. Screen printed, die cut and assembled by our fully trained in house production team to the highes.... [More] Objectives This POS was a direct link to the over arching of Impulse into Glamour marketing programme, giving a clear platform to communicate and bring to life that “Into Glamour” infuses a sparkling floral fragrance with opulent oriental notes as well as promo.... [More]