10. Telecommunications and Computers

Entry Title Phones 4u Retail Fixture Category 10. Telecommunications and Computers Company Name Client Company Name Phones 4u Year Entered 2010 Target Environment Background to the Project :Phones4u Stores were in need of a major over haul, to bring the retailer back in line and now ahead of the competition.The in store offering was tired and dated, the new look of the retail fixtures was designed to create bo.... [More] Materials Sheet SteelAcrylicPolypropLarge scale metal sheet fabrication to produce the main structure of the unitryVac forming for pod hero areas.Acrylic fabrications [More] Objectives Key Fact From P4U on the in store refresh programme we have been working on :When a store has a shop fit, from the day it re-opens the sales up lift is 5% increase in sale from before the shop fit....... in financial terms this across the WHOLE 450 p.... [More]

Entry Title Sony Golden Space Category 10. Telecommunications and Computers Company Name Client Company Name Sony Europe Year Entered 2010 Target Environment The Sony Golden Space has been designed as an island unit ideally suited for large electrical retailers. This stand should sit within the electrical department of a retail environment amoung the 'Home Entertainment' products ie televisions, home thea.... [More] Materials The golden space has been designed & manufactured as a kit of parts to enable the ease of installation. The Golden Space project comes in 6 different models: canopy, totems & low level option, which come in 2 sizes: 4m x 3m or 3.5m x 2.5m. The materi.... [More] Objectives These are the primary objectives (in no special order). They have all been met. Use the designers responsible for creating the products to design the perfect display to show case their work. Use technical product marketers to create many unique and s.... [More]

Entry Title Hewlett Packard Permanent POS - Shelf Stopper Category 10. Telecommunications and Computers Company Name HH Global Client Company Name Hewlett Packard EMEA Year Entered 2010 Target Environment The item is desgined and targetted for the Computer Retail market. [More] Materials Shelf Stopper: Manufactured from extruded Aluminium with black anodised finish, white and black ABS inc 2 fixing brackets, clear PETG graphic holder. Approx dimensions 1000mm height x 300mm depth. Components are manufactured from recycled aluminium f.... [More] Objectives The Shelf Stopper system is totally unique. It has been developed exclusively to address the issues of category management across a wide spectrum of retail installations across EMEA. Faced with one of the toughest retail challenges to date, HP reques.... [More]

Entry Title Hewlett Packard Permanent POS - Shelf Tray Category 10. Telecommunications and Computers Company Name HH Global Client Company Name Hewlett Packard Year Entered 2010 Target Environment Computer Retail [More] Materials Centre Unit - Front Injection Moulded Section - ABS with raised printed logo detail, Rear Injection Moulded Section - ABS, Internal Ratchet - ABS Side Units - Front Injection Moulded Section - ABS, Rear Injection Moulded Section - ABS, Internal Ratch.... [More] Objectives Hewlett Packard had previously produced a Shelf Tray for their range of printers out of fluted board which was silk screen printed with a matt laminated applied. However, due to the varied range of dimensions of their HP Printers, a new shelf tray ha.... [More]

Entry Title Vodafone - Sure Signal Category 10. Telecommunications and Computers Company Name Marketing Store, The Client Company Name Vodafone Year Entered 2010 Target Environment What is the targeted retail environment? The targeted retail environment was Vodafone’s launch of its new device, Vodafone Sure Signal, across all of its national retail stores. Vodafone Sure Signal gives customers a strong mobile phone signal in the.... [More] Materials List materials and processes used in manufacturing: The units were fabricated from foam PVC, heat folded and bonded together. The graphics were printed and applied to the units. We also incorporated a purchasing device within the unit, in the form of.... [More] Objectives Describe how the entry achieved its marketing objectives overall: The brief was to design a unit that would showcase and promote the Sure Signal device to consumers. The Vodafone Sure Signal retail launch coincided with the iPhone Vodafone campaign, .... [More]

Entry Title Vodafone Summer Roaming Category 10. Telecommunications and Computers Company Name Marketing Store, The Client Company Name Vodafone Year Entered 2010 Target Environment The unit was designed to promote the new customer facing proposition of ‘Summer Roaming’. The initiative was a telecoms industry first with Vodafone removing roaming charges for certain countries for the summer. The campaign deliverables included a f.... [More] Materials We designed a unique rotatable totem that was made up of 3 cubes 300 x 300 x 300mm and a base measuring 600 x 300 x 300mm. The overall height of the totem is 1500mm, given it tremendous stand out in-store but still maintaining a minimal footprint, an.... [More] Objectives The brief was to design a display unit that would achieve standout and communicate the campaign messages in a unique and interactive manner. The display needed to be an integral part of an overall campaign with consideration given to how the display .... [More]

Entry Title Terminator Salvation FSDU Category 10. Telecommunications and Computers Company Name The Delta Group Client Company Name Warner Bros. Interactive Entertainment Year Entered 2010 Target Environment The Terminator Salvation game was released in June 2009 on a number of platforms including Xbox 360, PlayStation 3, PC and mobile phones. Combined with a range of other promotional materials, the FSDU was designed to support the game’s retail launch .... [More] Materials The FSDU was designed to hold up to 48 games, stored in recessed pockets on the left and right hand sides of the unit, leaving large areas on the front and back available for graphics. The main image used to decorate the unit was the face of the Term.... [More] Objectives The series of Terminator films are known the world over as classics in the science fiction genre. The simultaneous release of a new game at the same time as the film was of major importance to the both the film studios and the gaming market. To compl.... [More]

Entry Title Lego Rockband FSDU Category 10. Telecommunications and Computers Company Name The Delta Group Client Company Name Warner Bros. Interactive Entertainment Year Entered 2010 Target Environment The Lego Rockband game was released in November 2009 on a Xbox 360, PlayStation 3 and Wii platforms. In conjunction with other promotional materials, the FSDU promoted the game’s retail launch in 250 specialist gaming stores and supermarkets througho.... [More] Materials The main unit was constructed in E-flute with trays to hold product located on the sides. The front area of the unit was utilised for 3D graphics featuring LEGO characters built around the big bass drum. The characters were positioned on a frontal pl.... [More] Objectives The LEGO gaming franchise, originally owned by Tt games was acquired by Warner Brothers in 2009. LEGO Rockband was the latest in a series of games following the earlier LEGO Batman and Lego Battles. When designing the FSDU, we had to follow strict br.... [More]

Entry Title LG WNR Shop-In-Shop Creation Category 10. Telecommunications and Computers Company Name Valley Printing Company Ltd Client Company Name LG Electronic UK Ltd Year Entered 2010 Target Environment - Distributed to 50 top performing Curry’s Electrical stores in the UK - In-line with Curry’s own re-brand strategy – WNR units were tasked with targeting new revenue customers. - Target audience demographic Male – 20/45 years old - Targeting custome.... [More] Materials - Internal Steel support frame - MDF structure - Providing sturdy display frame - 3mm white acrylic layering [More] Objectives THE BRIEF - LG outlined brief - dictating display unit be built around a pre-planned gondola specification. - Achieve stand-out in busy/congested retail environment - Showcase 3 Television products, side-by-side – LCD, LED & Plasma. LED as hero produ.... [More]

Entry Title LG 360° Turntable Display Solution Category 10. Telecommunications and Computers Company Name Valley Printing Company Ltd Client Company Name LG Electronics UK Year Entered 2010 Target Environment - Consumer demographic - Male 24-45 - Consistent with client’s premium-brand market placement – units were distributed to Premium ranged retailers across the UK including Harrods and other quality ‘Independents’. - Compact footprint (in relation to t.... [More] Materials - STEEL internal support frame - maximum durability - MDF & 6MM BENDY PLY with reverse printed PETG base - 3MM WHITE ACRYLIC television frame - TURNTABLE MOTOR mechanisam [More] Objectives OUTLINED BRIEF 1. Present innovative LED technology in a manner that it can ‘speak for itself’ 2. Television unit the main focus – The display reinforces, not detracts. 3. Showcase sleek aspects of LG product from a stationary position OUR APPROACH B.... [More]