9. Home and Garden and Tobacco

Entry Title Bathroom Selector Bar Category 9. Home and Garden and Tobacco Company Name Arken P-O-P Limited Client Company Name Homebase Year Entered 2010 Target Environment The Bathroom Selector units were designed for Homebase and were placed in their top 300 stores. It was situated within the bathroom section, allowing customers to see the various fitted bathroom accessories available as displayed in their catalogue, .... [More] Materials A Melamine MDF, with a grey edge finish was easily assembled instore to form a wall and base cabinet to display all of the doors available in the Homebase Bathroom range. The same materials were used to form a Tower unit to house a graphic panel and .... [More] Objectives Homebase wanted the customer to see and interact with the potential materials they could use for a fitted bathroom. The display incorporated vanity surface options, which could be pulled out and placed on a mock bathroom set, alongside cupboard door .... [More]

Entry Title The Brand Block System Category 9. Home and Garden and Tobacco Company Name Big Group Retail Client Company Name Philip Morris International Year Entered 2010 Target Environment A wide variety of B and C Class retail outlets - including convenience stores and HORECA The first order was for a quantity of 1,500 units for Middle East. The system has proved so successful that Frontline has now produced 40,000 units and has fulfi.... [More] Materials Injection Moulded HIPS Fabricated acrylic LED lighting, PCB lightsource Powder coated steel brackets [More] Objectives The brief was to design a cost effective, flexible modular merchandising solution that would enable PMI brands to be placed and displayed at the point of purchase in a wide variety of B and C class retail outlets including HORECA. By introducing an i.... [More]

Entry Title Redland Counter Display Category 9. Home and Garden and Tobacco Company Name HRG UK Limited Client Company Name Monier Ltd Year Entered 2010 Target Environment Trade Building Merchants [More] Materials Powder-coated mild-steel construction. Fully welded unit with adjustable foot to account for different counter heights. Attaching the unit to a counter can be done one of two ways: The option of either a mechanical fix (screw into the counter top) or.... [More] Objectives Background: Monier, the former Lafarge Roofing business owns Redland Roof Tiles in the UK. They took over the Redland brand in 2008 and they wanted to revitalise it. Redland stock their products in trade building merchants which are often sold throug.... [More]

Entry Title 'UP' Sales Promotion Category 9. Home and Garden and Tobacco Company Name Kolorcraft Limited Client Company Name Furniture Village Year Entered 2010 Target Environment Background Furniture Village, a national furniture retailing chain, were offering a first prize of a family holiday to Florida along with several runner up prizes. This was their first venture into sales promotion activity and timed to coincide with .... [More] Materials 1. Standee 1250mic display board 2000mic display board 440mic gloss clear pvc 600mic gloss clear pvc 2. Table Top Graphic 1250mic display board 440mic matt white pvc 440mic gloss clear pvc 3. 2pp DL Leaflet 170gsm Silkboard 4. Prize entry box 2000mic.... [More] Objectives Results Group Marketing Manager Charlie Harrison said, "Since the promotion has finished we have had several meetings with Disney who have been very interested in looking at other promotions along with DreamWorks and Universal. As a whole we were ver.... [More]