8. Fashion, Personal Products & Accessories

Entry Title Imaging Display Category 8. Fashion, Personal Products & Accessories Company Name Antone Client Company Name Comet Group PLC Year Entered 2010 Target Environment The Imaging Display Table is specifically designed to sit within the Camera and Camcorder area of a Comet store. The size and nature of the available space is variable and, subject to commercial success, the design was created to be increased or decr.... [More] Materials The unit is constructed from the following materials: Top: Maple MFMDF with blanking metal plug socket system Top Edge Band: Solid brushed stainless steel Under Frame:Powder coated black metal Camera Support Stems:White powder coated metal tube Heade.... [More] Objectives Marketing Objectives and Strategies Enhance customer interaction Increase customer education through demonstration Enhance the overall category whilst being sympathetic to overall store design Encourage individual brand promotion Create a serviced ar.... [More]

Entry Title Sennheiser HD800 Glorifier Display Category 8. Fashion, Personal Products & Accessories Company Name Arken P-O-P Limited Client Company Name Sennheiser UK Ltd Year Entered 2010 Target Environment The target environment was Independent premium Audio / HiFi specialists in the UK, Nordics and Middle East. [More] Materials The main counter top headphone display can be used singularly or in conjunction with a base to create a free standing unit. The structure is produced from mild steel and powdercoated. It also features a single colour screen printed header and to the .... [More] Objectives Sennheiser have a reputation for producing high quality products, reinforced by German engineering. Sennheiser rely predominantly on PR, Artist Sponsorship, Exhibitions, Online presence and POP for their marketing representation. The HD800 headphone .... [More]

Entry Title Waterstones Adjustable Shelf Display Category 8. Fashion, Personal Products & Accessories Company Name HRG UK Limited Client Company Name Ordnance Survey Year Entered 2010 Target Environment Top 100 performing Waterstones Stores in the UK [More] Materials The display includes a number of kit component parts to form the complete shelf: Shelf Details: - Assembly of 3 main parts (central shelf and 2 x adjustable slides) - 1mm mild steel construction - Laser cut and folded to shape - 4 x weld studs applie.... [More] Objectives Background: - Ordnance Survey’s (OS) previous Waterstone's fixture was a vacuum formed silver-effect shelf cladding which fitted onto mdf shelving. The formings had integrated fixed dividers to display maps as spine on. This fixture had lasted for a .... [More]

Entry Title Be The Trend Spring/Summer Pyramids Category 8. Fashion, Personal Products & Accessories Company Name Kolorcraft Limited Client Company Name New Look Retailers Ltd Year Entered 2010 Target Environment BackgroundWhile New Look's window material had always carried aspirational photographic images, there was little continuation of this style in store. Most internal point-of-purchase material took the form of textual price and promotional messages, we.... [More] Materials ExecutionKolorcraft's in-house creative team The Design Foundry experimented with and submitted a variety of constructions and graphic treatments, resulting in agreement to proceed with the chosen design, inspired by the appearance of the well known .... [More] Objectives ResultsThe instore props worked well across our stores, allowing us to not only highlight the great photography of the season, but also to inject strong colour to draw customers to areas within the store. The added advantage of having multiple viewin.... [More]

Entry Title Yes Yes Denim Window Panels Category 8. Fashion, Personal Products & Accessories Company Name Kolorcraft Limited Client Company Name New Look Retailers Ltd Year Entered 2010 Target Environment Background New Look had rebranded and launched their new denim range in fashion magazines and this was required to follow through to window display and in-store material across the full spectrum of varying sized stores throughout the UK and Europe. U.... [More] Materials It was agreed that the shallow wedge shape from an earlier concept should be used but, for maximum flexibility, the display would take the form of single freestanding units which could be arranged in either concertina or slat patterns as required to .... [More] Objectives The individual panels created for the Yes Yes window campaign were really strong. As individual triangles could be displayed next to each other in various ways, this allowed full flexibility for stores with varying window sizes - always a challenge w.... [More]

Entry Title Rotary New Watch Presenters Category 8. Fashion, Personal Products & Accessories Company Name Valley Printing Company Ltd Client Company Name Rotary - The Dreyfuss Group Year Entered 2010 Target Environment - Distributed to jewellery retailers around the UK, including H Samuel. - Challenge to cater for conflicting retail environment requirements: 1. Multiple Outlets – prefer lighter coloured display solutions 2. Independents - prefer richer darker toned.... [More] Materials - HEADER & RAISED STEPS - Injection moulded styrene - BASE ELEMENTS - spray painted texture onto MDF board - FRONT GRAPHIC ELEMENTS - machined & diamond polished acrylic sheet screened logos - GRAPHICS - 4 colour litho printed - HERO BLOCKS - machine.... [More] Objectives PRODUCT - Rotary watches - mid-positioned, heritage, quality timepieces - Watches include visible, mechanical components integrated into design - Sku Prices range £250.00 - £500.00 BRIEF - COMMUNICATE BRAND VALUES through design – emphasise quality a.... [More]

Entry Title Suunto - Elementum Watch Display Solution Category 8. Fashion, Personal Products & Accessories Company Name Valley Printing Company Ltd Client Company Name Suunto - Amer Sports, Europe Services Year Entered 2010 Target Environment - Distributed to jewelry retailers around the globe - Integrated as a window display solution - Launched across various global locations including: 1. Italy 2. Sweden 3. USA (New York, Boston & Miami) 4. Finland 5. Japan 6. Greece 7. Argentina 8. Sin.... [More] Materials - HEADER & BASE ELEMENTS injection moulded styrene & spray painted. - 15” LCD SCREEN with tech-spec showreel content - GRAPHICS 4 colour lithoprinted alternative. - HERO BLOCKS injection moulded styrene – screenprinted logos. - C CLIPS injection moul.... [More] Objectives PRODUCT Suunto to launch a new range of up-market watches branded the ‘Real’ range. Products priced between $700 – 900 at retail BRIEF - 3 PRODUCT RANGES will be showcased i.e. Expeditions, Divemaster and Helmsman. - CATER FOR 40 SKU’s - Introduce CO.... [More]